Consumers who use social media for online shopping Australia 2020-2024

Number of consumers using social media for online shopping in Australia in 2020 with forecast to 2024

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Release date

July 2021



Survey time period

2020 to 2024

Age group

14 years and older

Supplementary notes


Note: consumers refers to social media users who have made at least one purchase via any social media platforms, including links and transactions on the platform itself.

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