According to a survey conducted in 2023 among Australian social shoppers, around 22 percent of respondents made a purchase after seeing a product on social media or a streaming platform. Around 15 percent of those surveyed also used social media to discover and search for products and services that they couldn't find anywhere else or to see them used by others in real life.
Main reasons to make social commerce purchases among social shoppers in Australia in 2023
Original survey question: Thinking about purchasing through social media or streaming platforms, which of the following statements, if any, do you feel apply to you personally?
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PayPal. (October 3, 2023). Main reasons to make social commerce purchases among social shoppers in Australia in 2023 [Graph]. In Statista. Retrieved October 12, 2024, from https://www.statista.com/statistics/1228991/australia-leading-social-commerce-drivers/
PayPal. "Main reasons to make social commerce purchases among social shoppers in Australia in 2023." Chart. October 3, 2023. Statista. Accessed October 12, 2024. https://www.statista.com/statistics/1228991/australia-leading-social-commerce-drivers/
PayPal. (2023). Main reasons to make social commerce purchases among social shoppers in Australia in 2023. Statista. Statista Inc.. Accessed: October 12, 2024. https://www.statista.com/statistics/1228991/australia-leading-social-commerce-drivers/
PayPal. "Main Reasons to Make Social Commerce Purchases among Social Shoppers in Australia in 2023." Statista, Statista Inc., 3 Oct 2023, https://www.statista.com/statistics/1228991/australia-leading-social-commerce-drivers/
PayPal, Main reasons to make social commerce purchases among social shoppers in Australia in 2023 Statista, https://www.statista.com/statistics/1228991/australia-leading-social-commerce-drivers/ (last visited October 12, 2024)
Main reasons to make social commerce purchases among social shoppers in Australia in 2023 [Graph], PayPal, October 3, 2023. [Online]. Available: https://www.statista.com/statistics/1228991/australia-leading-social-commerce-drivers/