Online shopping: wish for personalized product recommendations 2023, by generation

Share of shoppers wanting personalized product recommendations when buying online worldwide in 1st quarter 2023, by generational cohort

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Sources

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Release date

April 2023

Region

Worldwide

Survey time period

Q1 2023

Number of respondents

17,218*

Age group

18 years and older

Supplementary notes

* Consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Italy, New Zealand, Sweden, Norway, Portugal, Poland, and Finland.

The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
The source does not provide a release date, the date used is that of last access.

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