Share of returning online shoppers in France 2023, by category

Published by Lynn Beyrouthy, Jun 9, 2023
Fast-moving consumer goods (FMCG) had the highest customer retention rate among the main e-commerce categories in France in the first quarter of 2023, with a returning customer rate of 62 percent. In contrast, categories like fashion and home appliances had a customer retention rate of 54 percent and 51 percent, respectively.

E-commerce customer retention rate in France in 1st quarter 2023, by category

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Release date

April 2023

Region

France

Survey time period

Q1 2023

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Statistics on " E-commerce in France "

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Other statistics that may interest you E-commerce in France

Overview

5

User penetration

3

E-commerce merchants

8

Consumer behavior

8

Further related statistics

10

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Topics

E-commerce in FranceOnline marketplaces in FranceSustainable e-commerce in FranceFashion e-commerce in FranceE-commerce in the European Union
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