Worldwide: consumer concern about sharing data with companies

In late 2022, just under half of consumers surveyed across the globe stated they were concerned about the privacy of their personal data when interacting with social media companies, making it the main type of enterpise shoppers were worried about. At only 30 percent, respondents to the survey were not anxious as frequently about how their personal data is used by retail companies.

Extent to which consumers are concerned about the privacy of their personal data when interacting with companies worldwide in 2022, by company type

Characteristic	Share of respondents*
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Release date

February 2023

More information

Region

Worldwide

Survey time period

December 2022

Number of respondents

9,180 respondents

Age group

18 years and older

Special properties

consumers who shopped online at least once in the previous year

Supplementary notes

This question was phrased by the source as follows: "To what extent, if at all, are you concerned about the privacy of your personal data when interacting with the following types of companies?"

* These figures reflect the share of respondents who answered "extremely concerned" or "very concerned."

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