Impact of consumer data on marketing decisions India FY 2022, by type

Published by
Tanushree Basuroy,
Dec 19, 2023
According to a 2022 survey on leveraging consumer data for marketing, 42 percent of the respondents in India indicated that sales conversion data was most relied on for decision-making in marketing. Another 34 percent of the respondents answered that they relied to a great extent on engagement data.

Impact of consumer data on marketing decisions in India in financial year 2022, by type

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Release date

November 2022

Region

India

Survey time period

May to July, 2022

Number of respondents

170+

Special properties

CEOs and CMOs across various sectors in India.

Method of interview

Questionnaire

Supplementary notes

Original question: "How much do you rely on each of the following types of data to make decisions?"
In India, the financial year starts on April 1 and ends on March 31. For example, the financial year of 2022 starts on April 1st, 2021 and ends on March 31st, 2022.

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