Usage of consumer data in marketing India FY 2022, by activity

Published by
Tanushree Basuroy,
Dec 19, 2023
A 2022 survey on leveraging consumer data for marketing indicated that 60 percent of the respondents in India used consumer data for basic analytics, reporting, impression tracking, as well as conversion rates. Another 54 percent of the respondents used it for basic media activation with some retargeting.

Usage of consumer data in marketing organizations in India in financial year 2022, by activity

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Release date

November 2022

Region

India

Survey time period

May to July, 2022

Number of respondents

170+

Special properties

CEOs and CMOs across various sectors in India.

Method of interview

Questionnaire

Supplementary notes

Original question: "Which of the following describe how and where your organization uses data?"
In India, the financial year runs from 1. April to 31. March the following year. For example, the financial year 2022 would run from April 1st, 2021, to March 31st, 2022.

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