Australia: factors influencing food choices for meat eaters 2023

According to a 2023 survey conducted among consumers in Australia, the leading factor influencing food choices among survey respondents who consumed meat was taste, with around 59 percent of those surveyed following this diet type indicating this.

Factors influencing food choices among people consuming a diet including meat in Australia as at October 2023

Characteristic	Share of respondents
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Release date

October 2023

More information

Region

Australia

Survey time period

October 2023

Number of respondents

1,039 respondents

Special properties

weighted by age, gender, and region to be representative of all adults residing in Australia according to the latest Australian Bureau of Statistics (ABS) population estimates

Method of interview

Online survey

Supplementary notes

Survey questions:
(1) Which of these best describes your diet? [Meat eater: eats meat and poultry / Pescetarian: eat fish, but not meat or poultry / Flexitarian: mainly vegetarian, occasionally eats meat or fish / Vegetarian: no meat, poultry, game, fish, shellfish / Vegan: no animal products, including dairy products, eggs]
(2) How do you prioritize the following factors when it comes to what food you eat? Please rank your top 3 factors.

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