Consumers who bought name brand groceries by age Italy 2023

Published by
T. Ozbun,
Nov 27, 2023
According to a survey conducted in 2023, 53.2 percent of individuals aged 55 and older in Italy mainly purchased name brand products while grocery shopping. On the other hand, among those aged between 18 and 34, less than half of them mainly bought such types of products.

Share of consumers who mainly purchased name brands when grocery shopping in Italy in 2023, by age group

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Sources

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Release date

July 2023

Region

Italy

Survey time period

June 2023

Number of respondents

500 respondents

Special properties

Grocery shopping in supermarkets/hypermarkets/discount stores

Supplementary notes

The question was originally stated as: "Quando fa la spesa al supermercato/ipermercato/discount quanti prodotti acquista con la marca del supermercato (MDD) e quanti prodotti acquista delle marche più famose?"
No further information on the methodology provided by the source.
Margin of error of ±5%.

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