Consumers shopping for groceries in supermarkets and hypermarket by age in Italy 2023

Published by
T. Ozbun,
Nov 27, 2023
According to a survey conducted in 2023, 62.6 percent of individuals aged 55 and older in Italy preferred shopping for groceries in supermarkets and hypermarkets compared to other store formats. However, among those aged between 18 and 34, less than half of them favored this format over other options.

Share of individuals shopping more frequently* for groceries in supermarkets and hypermarkets Italy in 2023, by age group

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Sources

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Release date

July 2023

Region

Italy

Survey time period

June 2023

Number of respondents

500 respondents

Supplementary notes

The question was originally stated as: "Parliamo della spesa. Lei dove fa la spesa principalmente?"
No further information on the methodology provided by the source.
Margin of error of ±5%.
*More frequently compared to other store formats.

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