Leading reasons for using video streaming services Japan 2023

Published by Statista Research Department, Feb 26, 2024

According to a survey conducted in Japan from May to June 2023, almost half of the respondents used video streaming services because they wanted to be able to choose the time freely. About one-fifth of the respondents said that they watch video streaming services because there are videos they can watch only there.

Most common reasons for using video streaming services in Japan as of June 2023

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Release date

July 2023

Region

Japan

Survey time period

May 31 to June 5, 2023

Number of respondents

46,062 respondents

Age group

12-59 years

Special properties

respondents were LINE users who used video streaming services; includes both free and paid video streaming services; includes both free and paid video streaming services; multiple answers possible

Method of interview

Online survey

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