Online sales volume of sports shoes on main e-commerce platforms China 2017-2023
In 2023, the total sales volume of athletic footwear on Tmall, JD.com, and Douyin amounted to 191.26 million pairs, representing a year-over-year growth of two percent. Online sales volume of athletic footwear on those main Chinese e-commerce platforms saw a steady increase since 2017, while the average sales price (ASP) remained relatively stable.