The statistic shows data on TV advertising spending worldwide in 2010 and 2013 as well as a forecast thereof for 2014 and 2020. Digital TV Research projected multichannel TV ad spend would increase from 33.6 billion to 67.5 billion U.S. dollars in the presented period.
TV advertising spending worldwide from 2010 to 2020, by type (in billion U.S. dollars)
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Statistics on TV advertising worldwide
Overview
4
North America
7
- Premium Statistic TV advertising spending in North America 2000-2024
- Premium Statistic Canada TV advertising revenue 2003-2021
- Premium Statistic Canada: TV advertising revenue 2003-2021, by source
- Premium Statistic Mexico: TV advertising spending 2020-2025
- Premium Statistic Mexico: TV ad revenue 2017-2021, by channel
- Premium Statistic TV advertising revenue in the U.S. 2019-2025
- Premium Statistic Top TV advertisers in the U.S. 2021
South America
7
- Premium Statistic Latin America: TV ad spend 2010-2024
- Premium Statistic Latin America: TV ad spend 2021, by country
- Premium Statistic Argentina: advertising spending 2020-2021, by medium
- Premium Statistic Brazil: TV ad investments 2019-2021
- Premium Statistic TV advertising spend in Chile 2019-2022, by type
- Premium Statistic TV ad spend in Colombia 2018-2024
- Premium Statistic Peru: ad spend 2018-2024, by medium
APAC
8
- Premium Statistic Television ad spending APAC 2012-2024
- Premium Statistic TV ad spend in APAC 2021, by country
- Premium Statistic TV ad spending growth APAC 2012-2024
- Premium Statistic Value of pay TV advertising market in Australia 2015-2024
- Premium Statistic TV advertising revenue in China 2013-2023
- Premium Statistic TV ad expenditure in India 2014-2021
- Premium Statistic TV advertising expenses in Japan 2012-2021
- Premium Statistic Terrestrial TV ad revenue in South Korea 2016-2022, by type
Europe
8
- Premium Statistic Television advertising spending in Central and Eastern Europe 2000-2024
- Premium Statistic Television advertising spending in Western Europe 2000-2024
- Premium Statistic TV ad spend in Europe 2021, by country
- Premium Statistic Television advertising revenues in France 2017-2022
- Premium Statistic Net income of the TV advertising market in Germany 1998-2021
- Premium Statistic TV ad spending in Italy 2019-2022
- Premium Statistic TV advertising market value in Russia 2020-2025
- Premium Statistic Television advertising expenditure in Spain 2016-2025
Africa
8
- Premium Statistic TV ad spend in Africa 2017-2027
- Premium Statistic MENA TV ad spend 2005-2024
- Premium Statistic TV ad spend in Africa 2021, by country
- Premium Statistic Traditional television advertising spending in Ghana 2017-2025
- Premium Statistic Traditional television advertising spending in Kenya 2017-2025
- Premium Statistic Traditional television advertising spending in Morocco 2017-2025
- Premium Statistic Traditional television advertising spending in Nigeria 2017-2025
- Premium Statistic Traditional television advertising spending in South Africa 2017-2025
Market insights
5
- Premium Statistic Planned changes in ad spending of marketers worldwide 2022, by medium
- Premium Statistic Most impactful marketing technology innovations according to marketers worldwide 2022
- Premium Statistic Most trusted ad channels worldwide 2021
- Premium Statistic Ad spend vs. media time gap worldwide 2022
- Premium Statistic Perception of sexual orientation inclusivity in ads worldwide 2022, by medium
Further related statistics
10
- Pay TV advertising revenue in the U.S. from 2007 to 2016
- TV advertising spend in Chile 2019-2022, by type
- Pay TV advertising revenue in India from 2003 to 2011
- Pay TV ad spending in Spain 2019-2021
- Global TV industry revenue 2016, by source
- Advertising expenditure share of TV channels in Germany 2015
- Growth of the global TV advertising spending 2013-2018, by platform
- Leading spot TV advertisers in the U.S. 2013
- Brazil: TV ad investment share 2016-2021, by type
- Brazil: largest TV merchandising advertisers 2021
Further Content: You might find this interesting as well
Statistics
- Pay TV advertising revenue in the U.S. from 2007 to 2016
- TV advertising spend in Chile 2019-2022, by type
- Pay TV advertising revenue in India from 2003 to 2011
- Pay TV ad spending in Spain 2019-2021
- Global TV industry revenue 2016, by source
- Advertising expenditure share of TV channels in Germany 2015
- Growth of the global TV advertising spending 2013-2018, by platform
- Leading spot TV advertisers in the U.S. 2013
- Brazil: TV ad investment share 2016-2021, by type
- Brazil: largest TV merchandising advertisers 2021
Digital TV Research. (August 20, 2014). TV advertising spending worldwide from 2010 to 2020, by type (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 23, 2023, from https://www.statista.com/statistics/322282/tv-ad-spend-type/
Digital TV Research. "TV advertising spending worldwide from 2010 to 2020, by type (in billion U.S. dollars)." Chart. August 20, 2014. Statista. Accessed March 23, 2023. https://www.statista.com/statistics/322282/tv-ad-spend-type/
Digital TV Research. (2014). TV advertising spending worldwide from 2010 to 2020, by type (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 23, 2023. https://www.statista.com/statistics/322282/tv-ad-spend-type/
Digital TV Research. "Tv Advertising Spending Worldwide from 2010 to 2020, by Type (in Billion U.S. Dollars)." Statista, Statista Inc., 20 Aug 2014, https://www.statista.com/statistics/322282/tv-ad-spend-type/
Digital TV Research, TV advertising spending worldwide from 2010 to 2020, by type (in billion U.S. dollars) Statista, https://www.statista.com/statistics/322282/tv-ad-spend-type/ (last visited March 23, 2023)
TV advertising spending worldwide from 2010 to 2020, by type (in billion U.S. dollars) [Graph], Digital TV Research, August 20, 2014. [Online]. Available: https://www.statista.com/statistics/322282/tv-ad-spend-type/