Largest radio advertisers in the U.S. 2019

In 2019, T-Mobile US spent roughly 220 million U.S. dollars on radio ads, making it the leading radio advertiser in the United States that year. Other brands on the list included Berkshire Hathaway, Home Depot, and Walt Disney Co.

Radio ad spending

In 2019, the retail industry spent by far the most on radio advertising in the United States. The sector devoted about 485 million U.S. dollars on radio advertising, roughly 136 million more than the communications vertical. For the United States as a whole, radio advertising spending is predicted to increase from about 17.9 billion U.S. dollars in 2019 to about 18.4 billion U.S. dollars by 2023.

Radio’s digital ad sales

The digital side of radio, which was once small, has grown significantly over the past few years: in 2018, revenue generated through local radio digital advertising amounted to just over 800 million U.S. dollars. This is almost four times the revenue earned ten years earlier. The majority of radio stations’ advertising revenue was generated over-the-air that year; however, industry data indicates that digital ad sales are set to reach the one billion U.S. dollar mark in 2020.

Leading radio advertisers in the United States in 2019, by ad spend

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Sources

Release date

July 2020

Region

United States

Survey time period

2019

Special properties

measured media only / includes network, national spot and local radio; excludes satellite radio

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Statistics on "Advertising market in the U.S."

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