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Leading U.S. refrigerated butter brands 2020, based on sales

This graph shows the sales of the leading refrigerated butter brands of the United States in 2020. Land O'Lakes was the second best ranked refrigerated butter brand of the United States with about 214.09 million U.S. dollars worth of sales for the 12 weeks ended May 17, 2020.

Butter - additional information

Butter is a popular dairy product that has been used for hundreds of years in cooking, baking, and as a spread or condiment. The use of butter is very common in American households, partly due to the popularity of baking as a national pastime.

Following only private label manufacturers, Land O’ Lakes, Inc. was the largest butter producer in the United States, in terms of both sales and production volume for the 52 weeks ended January 24, 2016. The company was founded in 1921 in Saint Paul, Minnesota as an agricultural cooperative, which it remains to this day. Many recognize the brand by its long-standing logo, consisting of a young Native American woman dressed in traditional garb and kneeling in front of a lake surrounded by forests. In her hands, she holds a box of Land O’ Lakes butter depicting her same image in front of the lake, holding the same box of Land O’ Lakes butter again depicting her image, continued ad infinitum.

In 2009, the dairy industry suffered historic drops in prices resulting from a sluggish economy and penny-pinching consumers. Butter prices fell to their lowest in 10 years. Many dairies were forced to sell their products at a loss, causing many small operations to close. Prices have since recovered, but many farmers still remember that year as the hardest in decades.

Sales of the leading refrigerated butter brands of the United States in 2020

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Sources

Release date

July 2020

Region

United States

Survey time period

12 weeks ending May 17, 2020

Supplementary notes

Total U.S. sales through supermarkets, drugstores, mass merchants, military commissaries and select club and dollar stores for the 12 weeks ended May 17, 2020.
Only brands with at least $250,000 in sales are listed.

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