Success drivers for e-books and e-readers 2010

The statistic above presents the results of a survey among industry experts regading the drivers that will determine, whether or not e-books and e-readers will be a success. During the PwC survey, 69 percent of the responding experts stated they considered the availability of content a very important driver.

How important do you as an industry expert* consider the following drivers for the success of e-books and e-readers?

Characteristic	Very Important	Important
Devices	59%	38%
Availability of content	69%	24%
Lower price	38%	55%
Changing consumer habits	46%	43%
Mobile connectivity	45%	34%
Additional content	18%	46%
User-friendliness	31%	31%
Free content	11%	33%

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Release date

2010

More information

Region

Worldwide

Survey time period

May 2010

Number of respondents

40 respondents

Special properties

publishing industry experts

Method of interview

Face-to-face interview

Supplementary notes

* The survey was conducted among experts of leading publishing houses, intermediaries, online stores, device manufacturers as well as a telecommunication company.
The source does not make a statement regarding the original question. The question posed here can thus differ from the one in the interviews.

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