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About This Statistic
This statistic displays data on the daily reach of various types of media in the United States in spring 2016. Radio reached 54.1 percent of the population aged 18 to 64 on a daily basis.
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Media reach in the U.S. 2016
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Statistics on "Media use in the U.S."
The most important statistics
- Daily reach of various media in the United States in spring 2016Media reach in the U.S. 2016
- Daily time spent with media worldwide from 2010 to 2018 (in minutes)Time spent with media worldwide 2010-2018
- Growth of average time spent with major media per day in the United States from 2011 to 2017Growth of media use in the U.S. 2011-2017
- Median age of media users in the United States in fall 2015, by mediumU.S. median age of media users 2015, by medium
- Time spent per day with digital versus traditional media in the United States from 2011 to 2018 (in minutes)Time spent with digital vs. traditional media in the U.S. 2011-2018
- Daily time 8- to 18-year-olds spent with media in the United States in 2015, by medium and age (in minutes)Time spent with various media among U.S. tweens and teens 2015
- Household ownership of selected connected TV devices in the United States as of January 2017Ownership of TV technologies in the U.S. 2017
- Time spent per day with traditional media in the United States from 2011 to 2018 (in minutes)Time spent with traditional media in the U.S. 2011-2018
The most important statistics
- Weekly radio reach in the United States in 1st quarter 2015 and 3rd quarter 2015, by ageRadio reach in the U.S. 2015, by age
- Weekly radio reach in the United States in 2016, by age and genderRadio reach in the U.S. in 2016, by age and gender
- Weekly time spent listening to the radio in the United States as of December 2016, by age and gender (in minutes)Weekly time spent listening to the radio in the U.S. in 2016, by age and gender
- Monthly online radio reach in the United States in 2017, by ageOnline radio reach in the U.S. 2017, by age
- Radio reach during TV's primetime in the United States as of June 2016, by age and genderRadio reach during TV's primetime in the U.S. in 2016, by age and gender
- Change in the average number of radio listeners in selected cities in the United States between January and February 2017Radio average number of listeners change in selected U.S. cities in February 2017
- Audience of various radio formats in the United States in 2016, by ageDistribution of U.S. radio formats audience in 2016, by age
- Leading radio formats in the United States as of June 2016, by number of stationsLeading radio formats in the U.S. in 2016, by number of stations
The most important statistics
- Number of TV households in the United States from season 2000-2001 to season 2016-2017 (in millions)Number of TV households in the U.S. 2000-2017
- Number of TV households in the largest local TV markets in the United States in the broadcast season 2016-2017TV households in the largest local TV markets in the U.S. 2016
- Weekly TV reach in the United States in 3rd quarter 2015, by ageTV reach in the U.S. Q3 2015, by age
- Adoption of TV technologies in the United States as of October 2015Adoption of TV technologies in the U.S. 2015
- Leading cable news networks in the United States in April 2017, by number of primetime viewers (in 1,000s)U.S. cable news networks: number of viewers April 2017
- Number of days per week with TV usage per user in the United States in 1st quarter 2015, by ageNo. of days per week with TV usage in the U.S. Q1 2015, by age
- Percentage of time spent accessing TV content using various devices in the United States as of July 2015Time spent accessing TV content using various methods in the U.S. 2015
- What is your favorite TV show type?Preferred TV show types in the U.S. as of August 2015
The most important statistics
- Reach of popular magazines in the United States in April 2017 (in millions)Magazines with largest audience in the U.S. 2017
- Magazine retail unit sales in the United States from 3rd quarter 2014 to 4th quarter 2016 (in millions)Magazine retail unit sales in the U.S. 2014-2016
- Magazine retail sales in North America from 1st quarter 2013 to 4th quarter 2016 (in millions of units)Magazine retail unit sales in North America 2013-2016
- Distribution of magazine media audiences in the United States from December 2014 to February 2017, by platformU.S. magazine audience 2014-2017 by platform
- Number of magazine readers in the United States from 2012 to 2015 (in millions)Number of magazine readers in the U.S. 2012-2015
- Number of unique online visitors to websites of select U.S. magazine brands in April 2017 (in millions)Magazines with largest online audience in the U.S. 2017
- Audience size of various magazine formats in the United States in 2015 (in millions)Audience size of magazine platforms in the U.S. 2015
- Daily time spent reading magazines per capita in the United States from 2010 to 2018 (in minutes)U.S. media use: time spent reading magazines 2010-2018
The most important statistics
- Distribution of newspaper media audience in the United States in January 2017, by platformNewspaper readership in the U.S. 2017, by platform
- Distribution of monthly newspaper reach in the United States in 2016, by ageNewspaper reach in the U.S. 2016, by age
- Distribution of digital newspaper audience in the United States in 2016, by generationDigital newspaper readership in the U.S. 2016, by age
- Average annual expenditure on newspapers and magazines per consumer unit in the United States in 2015 (in U.S. dollars)*U.S. household expenditure on newspapers and magazines 2015
- Number of monthly unique visitors to newspaper websites in the United States from March 2014 to August 2015 (in millions)Monthly audience of newspaper websites in the U.S. 2014-2015
- How you would most prefer to purchase the following products and services?Subscription vs. one-time purchase preference for media in the U.S. 2015
- Leading multiplatform print media websites in the United States in August 2016, based on market share of visitsLeading print media websites in the U.S. 2016
- Daily time spent reading newspapers per capita in the United States from 2010 to 2018 (in minutes)U.S. media use: time spent reading newspapers 2010-2018
The most important statistics
- Number of internet users in the United States from 2000 to 2016 (in millions)United States: number of internet users 2000-2016
- Share of adults in the United States who use the internet in 2016, by age groupU.S. internet usage penetration 2016, by age group
- Internet usage frequency of adults in the United States as of March 2015Frequency of internet usage by U.S. adults 2015
- Time spent per day with digital media in the United States from 2011 to 2018 (in minutes)Time spent with digital media in the U.S. 2011-2018
- Time spent per day with media contents via computer in the United States from 2012 to 2018, by type (in minutes)U.S. daily media usage time via desktop or laptop 2012-2018
- Most popular online activities of adult internet users in the United States as of July 2015Internet activities of U.S. users 2015
- Number of social network users in the United States from 2015 to 2021 (in millions)United States: number of social network users 2015-2021
- Number of related-content simultaneous internet and TV users in the United States from 2015 to 2018 (in millions)U.S. second screen related content users 2015-2018
The most important statistics
- Monthly time spent per capita with a game console in the United States from 2nd quarter 2014 to 4th quarter 2016 (in minutes)Time spent with a game console in the U.S. 2014-2016
- Age breakdown of video game players in the United States in 2017Age of U.S. video game players in 2017
- Distribution of computer and video gamers in the United States from 2006 to 2017, by genderU.S. computer and video gamers from 2006-2017, by gender
- Number of mobile gamers in North America from 2014 to 2016, by device (in millions)Number of mobile gamers in North America 2014-2016, by device
- Favorite video game platforms according to gamers in the United States as of March 2016Preferred video game platforms in the U.S. 2016
- Amount spent on gaming merchandise according to gamers in the United States as of December 2016Amount spent on gaming merchandise according to U.S. gamers 2016
- All-time best-selling console games based on global unit sales as of February 2017 (in million units)All-time best selling console games worldwide 2017, based on unit sales
- Most played games on Steam in 2016, by hourly average number of players (in 1,000s)Most played games on Steam 2016, by average players per hour
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Further Content: Statistics, Studies, and Topic Pages
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- Media usage in Europe
- Media usage in Germany
- Media usage of children in Germany
- Media usage in the United Kingdom (UK)
- Children and media in the United Kingdom (UK)
- Women and media in the United Kingdom (UK)
- Media usage in Norway
- Media usage in Denmark
- Media usage of teenagers in Germany
- Media usage in the Netherlands
- Print media in the U.S.
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