In 2018, potentially harmful app (PHAs) install rates from Google play increased to 0.04 percent, up from 0.02 in 2017. According to the source, this is largely due to the inclusion of click fraud as a PHA category. In total, 0.92 percent of app installs outside of Google Play were PHAs, down from 3.32 percent in 2016.
Percentage of potentially harmful app (PHA) installs on Android devices from 2016 to 2018, by market segment
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Statistics on Google Play Store
Overview
6
- Basic Statistic Google Play: number of available apps as of Q3 2022
- Basic Statistic Google Play: number of available gaming apps as of Q3 2022
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Downloads and usage
7
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Consumer spending and revenues
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Android app publishers and developers
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Software development kits (SDKs)
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Android ecosystem transparency
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- Premium Statistic Reasons to change mobile OS for global iOS and Android users 2021
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Google Play advertising environment
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- Premium Statistic Countries with the highest in-app banner ads eCPM for Android 2022
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- Premium Statistic Methods used by advertisers to identify & measure audiences in the U.S. 2021
- Premium Statistic Android users opting out of personalized ads 2021, by country
Spotlight: App Store Optimization (ASO)
8
- Basic Statistic U.S. daily median downloads needed for Android apps and games to rank first 2019-2022
- Premium Statistic Google Play Store: update frequency for highest-ranking apps 2022, by category
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- Premium Statistic Google Play Store: length of main titles in highest-ranking apps 2022, by category
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- Premium Statistic Google Play Store: most popular colors of highest-ranking apps 2022, by category
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Android. (April 1, 2019). Percentage of potentially harmful app (PHA) installs on Android devices from 2016 to 2018, by market segment [Graph]. In Statista. Retrieved May 28, 2023, from https://www.statista.com/statistics/199712/app-pha-installs-market-segment-mobile/
Android. "Percentage of potentially harmful app (PHA) installs on Android devices from 2016 to 2018, by market segment." Chart. April 1, 2019. Statista. Accessed May 28, 2023. https://www.statista.com/statistics/199712/app-pha-installs-market-segment-mobile/
Android. (2019). Percentage of potentially harmful app (PHA) installs on Android devices from 2016 to 2018, by market segment. Statista. Statista Inc.. Accessed: May 28, 2023. https://www.statista.com/statistics/199712/app-pha-installs-market-segment-mobile/
Android. "Percentage of Potentially Harmful App (Pha) Installs on Android Devices from 2016 to 2018, by Market Segment." Statista, Statista Inc., 1 Apr 2019, https://www.statista.com/statistics/199712/app-pha-installs-market-segment-mobile/
Android, Percentage of potentially harmful app (PHA) installs on Android devices from 2016 to 2018, by market segment Statista, https://www.statista.com/statistics/199712/app-pha-installs-market-segment-mobile/ (last visited May 28, 2023)
Percentage of potentially harmful app (PHA) installs on Android devices from 2016 to 2018, by market segment [Graph], Android, April 1, 2019. [Online]. Available: https://www.statista.com/statistics/199712/app-pha-installs-market-segment-mobile/