U.S. online content engagement reasons 2015

Reasons for internet users in the United States to engage with digital content in 2015

U.S. online content engagement reasons 2015 This statistic presents a ranking of the most common reasons for internet users in the United States to engage with digital content in 2015. During the observed period, it was found that 18 percent of user engagement with digital content was for entertainment purposes.
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Reasons for internet users in the United States to engage with digital content in 2015

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Share of all online content moments
Entertainment18%
Finding specific information16%
To update socially15%
Inspiration15%
Feel-good12%
To be in the know10%
Comfort7%
Connection5%
Share of all online content moments
Entertainment18%
Finding specific information16%
To update socially15%
Inspiration15%
Feel-good12%
To be in the know10%
Comfort7%
Connection5%
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Description

Source

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This statistic presents a ranking of the most common reasons for internet users in the United States to engage with digital content in 2015. During the observed period, it was found that 18 percent of user engagement with digital content was for entertainment purposes.
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Release date
December 2015
Region
United States
Survey time period
2015
Number of respondents
7,300 content moments
Special properties
content moments are defined as an occasion when a person engages with a specific form of content, such as an article, video or blog post
Supplementary notes
The source does not provide an exact date of survey.
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