Negative branded content reactions in APAC countries 2014

Branded content social network users in Asia Pacific are likely to react negatively to as of April 2014, by country

Negative branded content reactions in APAC countries 2014 This statistic shows the types of branded content that social media users in Asia Pacific were likely to react negatively to as of April 2014. During the survey period it was found that 51 percent of respondents from Indonesia reacted negatively to branded content they deemed offensive.
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Branded content social network users in Asia Pacific are likely to react negatively to as of April 2014, by country

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When it is offensiveWhen it is an adWhen it is unrelated to me or my interestsWhen it is unrelated to other content that I am seeingWhen there is simply too much content
China59%17%12%8%3%
Singapore52%13%15%11%9%
Indonesia51%9%21%7%14%
Japan49%13%17%7%13%
South Korea41%27%18%10%4%
Hong Kong37%28%18%13%4%
Total48%18%17%9%8%
When it is offensiveWhen it is an adWhen it is unrelated to me or my interestsWhen it is unrelated to other content that I am seeingWhen there is simply too much content
China59%17%12%8%3%
Singapore52%13%15%11%9%
Indonesia51%9%21%7%14%
Japan49%13%17%7%13%
South Korea41%27%18%10%4%
Hong Kong37%28%18%13%4%
Total48%18%17%9%8%
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This statistic shows the types of branded content that social media users in Asia Pacific were likely to react negatively to as of April 2014. During the survey period it was found that 51 percent of respondents from Indonesia reacted negatively to branded content they deemed offensive.
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