Types of content used in marketing worldwide 2022

Published by Valentina Dencheva, Feb 23, 2023
During a November 2022 survey carried out among professionals involved in content marketing, 18 percent stated that they used social media posts as a part of their content marketing strategy; 13 percent named videos in the same context. The 2022 digital video ad spending in the U.S. was estimated at 67 billion U.S. dollars.

Types of content used in marketing worldwide as of November 2022

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Source

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Release date

February 2022

Region

United States

Survey time period

November 2022

Number of respondents

1,554 respondents

Special properties

84% of responding marketers were U.S.-based

Method of interview

Online survey

Supplementary notes

The respondents were derived across various roles, industries, company types and geographic location. B2B technology companies comprised 32.5 percent of respondents, while B2C ones - 41.1 percent.

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Statistics on " Content marketing worldwide "

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Statistics on Content marketing worldwide

Overview

6

Budgets

4

Goals

3

Tactics

7

Metrics

4

Effectiveness

6

Employment

3

Further related statistics

13

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Statistics

Topics

Digital marketing in the UKAdvertising in the UKProgrammatic advertising in the UKDigital advertising in EuropeDigital out-of-home advertising UK
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