Distribution of shoppers in the United States who primarily research and purchase products via smartphone as of 3rd quarter 2015, by age group

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Share of respondents
18-2931.7%
30-4436.3%
45-5919.4%
60+12.5%

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Description Source More information
This statistic presents the distribution of shoppers in the United States who primarily research and purchase products via smartphone, sorted by age group. As of the third quarter of 2015, 31.7 percent of mobile-first shoppers were between 18 and 29 years old.
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Release date
December 2015
Region
United States
Survey time period
1st and 3rd quarter 2015
Number of respondents
Q1 n=9,170; Q3 n=8.891
Age group
18-64 years
Supplementary notes
Respondents who use their smartphones to compare prices, get information, receive coupons and make purchases

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