Most popular online retail categories in Europe as of January 2011, by reach of internet audiences

Europe: most popular online retail categories 2011 The figure shows the most popular online retail categories in Europe in January 2011, by reach of internet audiences. Within the retail category, the subcategory with the highest market penetration was comparison shopping, which reached 31.6 percent of the European market.
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Percentage of reach
Comparison Shopping31.6%
Consumer Electronics27.1%
Apparel28.4%
Computer Hardware20.2%
Home Furnishings15.9%
Percentage of reach
Comparison Shopping31.6%
Consumer Electronics27.1%
Apparel28.4%
Computer Hardware20.2%
Home Furnishings15.9%
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Description Source More information
The figure shows the most popular online retail categories in Europe in January 2011, by reach of internet audiences. Within the retail category, the subcategory with the highest market penetration was comparison shopping, which reached 31.6 percent of the European market.
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Release date
March 2011
Region
Europe
Survey time period
January 2011
Age group
15 years and older
Special properties
Online audiences from home and work locations

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