Europe: most popular online retail categories 2011

The figure shows the most popular online retail categories in Europe in January 2011, by reach of internet audiences. Within the retail category, the subcategory with the highest market penetration was comparison shopping, which reached 31.6 percent of the European market.

Most popular online retail categories in Europe as of January 2011, by reach of internet audiences

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Source

Release date

March 2011

Region

Europe

Survey time period

January 2011

Age group

15 years and older

Special properties

Online audiences from home and work locations

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