The Coca-Cola Company
Coca-Cola Company’s net operating revenues increased from 28.86 billion U.S. dollars in 2007 to 41.86 billion U.S. dollars in 2016. The company’s flagship product, Coca-Cola, was invented by John Stith Pemberton in Georgia during his attempts to find a substitute for his morphine addiction. Originally the recipe was a coca wine and Pemberton registered the drink as a nerve tonic in 1885. In 1889, the recipe was bought and the Coca-Cola Company was incorporated. Today, the company owns over 500 brands for a wide range of products, including Sprite and Columbia Pictures. The Coca-Cola label is one of the worlds most recognizable and is one of the most understood terms as well. It is one of the most valuable brands globally, garnering a brand value totaling 81.56 billion U.S. dollars as of 2014.
One of its brands, Vitamin Water, led to some controversy and finally led to a lawsuit in 2009. The Center of Science in the Public Interest filed a case against the company claiming that the company had deceptively marketed their product as a healthy drink containing nutrients and did not inform consumers about the amount of sugar it contained. A settlement agreement was eventually paid by Coca-Cola and also forced the company to put the number of calories on the label and bold text stating, “see nutrition facts for more detail”.