This graph shows the amount that Coca-Cola Co. spent on advertising worldwide from 2014 to 2017. In 2017, Coca-Cola spent 3.96 billion U.S. dollars on advertising. The company's global revenue amounted to about 35.41 billion U.S. dollars in that year.
- Consumer Goods & FMCG›
- Non-alcoholic Beverages›
Coca-Cola Co.: ad spend 2014-2017
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Coca-Cola Company's advertising expense from 2014 to 2017 (in billion U.S. dollars)
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This graph shows the amount that Coca-Cola Co. spent on advertising worldwide from 2014 to 2017. In 2017, Coca-Cola spent 3.96 billion U.S. dollars on advertising. The company's global revenue amounted to about 35.41 billion U.S. dollars in that year.
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This graph shows the amount that Coca-Cola Co. spent on advertising worldwide from 2014 to 2017. In 2017, Coca-Cola spent 3.96 billion U.S. dollars on advertising. The company's global revenue amounted to about 35.41 billion U.S. dollars in that year.
Show more- Show sources information
- Show publisher information
- Release date
- February 2018
- Region
- Worldwide
- Survey time period
- 2014 to 2017
- Supplementary notes
- Figures have been rounded.
More information
- Region
- Worldwide
- Survey time period
- 2014 to 2017
- Supplementary notes
- Figures have been rounded.
Other interesting statistics
Top companies in the world by market value 2018
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+Brand value of the most valuable soft drink brands worldwide 2018
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+Revenue and financial key figures of Coca-Cola 2009-2017
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+Per capita consumption of soft drinks of the Coca-Cola company by country 1991-2012
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+Coca-Cola's global workforce 2007-2017
+
+Coca-Cola: brand value 2006-2018
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Statistics on "Coca-Cola Company"
- Global overview
The most important statistics
- The 100 largest companies in the world by market value in 2018 (in billion U.S. dollars)Top companies in the world by market value 2018
- Brand value of the most valuable non-alcoholic beverage brands worldwide as of 2018 (in million U.S. dollars)Brand value of the most valuable soft drink brands worldwide 2018
- Most valuable brands worldwide in 2018, by brand value (in billion U.S. dollars)Most valuable brands worldwide 2018
- Leading most valuable soft drink brands worldwide in 2018, based on brand value (in million U.S. dollars)Brand value of the most valuable soft drink brands worldwide 2018
- Coca-Cola's brand value from 2006 to 2018 (in billion U.S. dollars)Coca-Cola: brand value 2006-2018
- Company facts
The most important statistics
- Global revenue and financial results of the Coca-Cola Company from 2009 to 2017 (in million U.S. dollars)Revenue and financial key figures of Coca-Cola 2009-2017
- The Coca-Cola Company's net operating revenues worldwide from 2007 to 2017 (in billion U.S. dollars)Coca-Cola Company's net operating revenues worldwide 2007-2017
- Revenue distribution share of the Coca-Cola Company worldwide in 2017, by operating segmentRevenue distribution of the Coca-Cola Company worldwide by operating segment 2017
- Sales volume growth of Coca Cola Company's beverages worldwide in 2017, by type Coca Cola Company: global beverage sales volume growth 2017, by type
- Unit sales volume share of The Coca-Cola Company worldwide in 2017, by regionThe Coca-Cola Company: global unit sales volume share 2017, by region
- Unit sales volume share of Coca Cola Company's beverages worldwide in 2017, by type Coca Cola Company: global beverage unit sales volume share 2017, by type
- Number of employees of the Coca-Cola Company worldwide from 2007 to 2017 (in 1,000s)Coca-Cola's global workforce 2007-2017
- Advertising spending
The most important statistics
- Coca-Cola Company's advertising expense from 2014 to 2017 (in billion U.S. dollars)Coca-Cola Co.: ad spend 2014-2017
- Coca-Cola Company's advertising spending in the United States from 2009 to 2017 (in million U.S. dollars) Coca-Cola Company: ad spend in the U.S. 2009-2017
- Leading beverages advertised on TV in the United States in 1st quarter 2018, by number of ad occurrencesMost advertised beverages on TV in the U.S. in Q1 2018, by ad count
- Advertising spending of leading TV advertisers during the NCAA championship in 2017 (in million U.S. dollars)Leading TV advertisers during the NCAA championship 2017
- Consumer behavior
The most important statistics
- Which soda brands do you purchase regularly?Soft drink brands U.S. consumers often buy 2017
- Annual per capita consumption of Coca-Cola Company's beverage products from 1991 to 2012, by country (in servings of 8-fluid ounce beverages)Per capita consumption of soft drinks of the Coca-Cola company by country 1991-2012
- Product brands with the most Facebook fans as of April 2018 (in millions)Most popular product brands on Facebook 2018
- Most pictured brands found on Instagram posts worldwide as of July 2017 (in 1,000s)Most pictured brands found on Instagram posts worldwide as of 2017
- Share of consumers using selected brands in the United States as of February 2017, by political affiliationU.S. consumers' selected brand use in 2017, by political affiliation
- Share of consumers thinking of boycotting selected brands in the United States as of February 2017, by political affiliationU.S. consumers boycotting brands in 2017, by political affiliation
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Statistics
- Mexico: Coca Cola ad spend 2014-2017
- Honest Tea: ad spend in the U.S. 2010-2012
- Volkswagen: advertising spending worldwide 2015-2016
- Honda Motor: advertising expenditure worldwide in 2011 and 2012
- General Motors: advertising spending worldwide 2015-2016
- Leading advertising categories in the U.S. in 2018
- Charity press advertising expenditure in the UK 2007-2016
- Rooms To Go: ad spend in the U.S. 2012-2014
- Home Depot: ad spend in the U.S. 2012-2017
- TV ad spend during NBA regular season 2014-2016
- Charity TV advertising expenditure in the UK 2007-2016
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- Ford Motor: advertising spending worldwide 2015-2016
- Procter & Gamble global advertising spending 2015-2016
- Charity direct mail advertising expenditure in the UK 2007-2016
- Coca-Cola Femsa share price in 2016-2017
- Coca-Cola FEMSA: key figures in 2016
- Japanese advertising expenditure distribution 2017, by industry
- Coca-Cola Femsa revenue 2017, by region
- Forecast of Street Earnings of Coca-Cola 2018-2021
Studies
- Coca-Cola Company
- Coca-Cola Company - 2016 Sustainability Report
- Coca-Cola Company - Annual Report 2017
- Coca-Cola Company - Annual Report 2016
- Coca-Cola Company - Corporate Responsibility & Sustainability Report 2015/2016
- Coca-Cola Company - GRI Report 2013/2014
- Coca-Cola Company - 2014/2015 Sustainability Report
- Coca-Cola Company - GRI Report 2011/2012
- Coca-Cola Company - GRI Report 2012/2013
- Coca-Cola Company - 2015 Annual Review
- Coca-Cola Company - Annual Review 2014
- Coca-Cola Company - Annual Review 2012
- Coca-Cola Company - Annual Review 2013
- Liquid refreshment beverage (LRB) brands: Coca-Cola
- Coca-Cola Company - Annual Report 2015
Statistics on the topic
Free statistics
- The 100 largest companies in the world by market value in 2018 (in billion U.S. dollars)
- Most valuable brands worldwide in 2018, by brand value (in billion U.S. dollars)
- The Coca-Cola Company's net operating revenues worldwide from 2007 to 2017 (in billion U.S. dollars)
- Revenue distribution share of the Coca-Cola Company worldwide in 2017, by operating segment
- Product brands with the most Facebook fans as of April 2018 (in millions)
- Most pictured brands found on Instagram posts worldwide as of July 2017 (in 1,000s)
- Share of consumers using selected brands in the United States as of February 2017, by political affiliation
- Share of consumers thinking of boycotting selected brands in the United States as of February 2017, by political affiliation
Premium Statistics
- Brand value of the most valuable non-alcoholic beverage brands worldwide as of 2018 (in million U.S. dollars)
- Leading most valuable soft drink brands worldwide in 2018, based on brand value (in million U.S. dollars)
- Coca-Cola's brand value from 2006 to 2018 (in billion U.S. dollars)
- Global revenue and financial results of the Coca-Cola Company from 2009 to 2017 (in million U.S. dollars)
- Sales volume growth of Coca Cola Company's beverages worldwide in 2017, by type
- Unit sales volume share of The Coca-Cola Company worldwide in 2017, by region
- Unit sales volume share of Coca Cola Company's beverages worldwide in 2017, by type
- Number of employees of the Coca-Cola Company worldwide from 2007 to 2017 (in 1,000s)
- Coca-Cola Company's advertising expense from 2014 to 2017 (in billion U.S. dollars)
- Coca-Cola Company's advertising spending in the United States from 2009 to 2017 (in million U.S. dollars)
- Leading beverages advertised on TV in the United States in 1st quarter 2018, by number of ad occurrences
- Advertising spending of leading TV advertisers during the NCAA championship in 2017 (in million U.S. dollars)
- Which soda brands do you purchase regularly?
- Annual per capita consumption of Coca-Cola Company's beverage products from 1991 to 2012, by country (in servings of 8-fluid ounce beverages)
- Advertising spending of the Coca Cola Export Corporation in Mexico from 2014 to 2017 (in million Mexican pesos)
- Coca-Cola Company's advertising spending on Honest Tea in the United States in 2010 and 2012 (in million U.S. dollars)
- Volkswagen's advertising spending worldwide from 2015 to 2016 (in billion U.S. dollars)
- Honda Motor Corporation's advertising expenditure worldwide in 2011 and 2012 (in billion U.S. dollars)
- General Motors Company's advertising spending worldwide from 2015 to 2016 (in billion U.S. dollars)
- Advertising expenditure in the largest advertising categories in the United States in 2018 (in billion U.S. dollars)
- Press advertising expenditure of charities in the United Kingdom (UK) from 2007 to 2016 (in 1,000 GBP)
- Rooms To Go's advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)
- Home Depot's advertising spending in the United States from 2012 to 2017 (in million U.S. dollars)
- National TV ad spend during the 2014-15 and 2015-16 NBA regular season (in million U.S. dollars)
- TV advertising expenditure of charities in the United Kingdom (UK) from 2007 to 2016 (in 1,000 GBP)
- TJX advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)
- Ford Motor Corporation's advertising spending worldwide from 2015 to 2016 (in billion U.S. dollars)
- Procter & Gamble's advertising spending worldwide from 2015 to 2016 (in billion U.S. dollars)
- Direct mail advertising expenditure of charities in the United Kingdom (UK) from 2007 to 2016 (in 1,000 GBP)
- Share price of Coca-Cola FEMSA (KOF) from December 2016 to June 2017 (in Mexican pesos)
- Key figures of Coca-Cola FEMSA in 2016
- Share of advertising expenses through traditional media in Japan in 2017, by industry*
- Revenue of Coca-Cola FEMSA (KOF) 1st quarter 2017, by region (in million Mexican pesos)
- Forecast of Street Earnings of Coca-Cola European Partners PLC from 2018 to 2021 (in U.S. dollars)
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