Over the last seven years, Coca-Cola has spent an average of 4 billion dollars a year on advertising worldwide, aside from 2020, with only about 2.8 billion U.S. dollars spent. Spending in the United States accounts for over 20 percent of that cost, totally 913 million U.S. dollars in 2018.
The Coca-Cola brand remains one of the most valuable brands in the world, valued at 80 billion dollars in 2018. The company’s image is not only maintained through traditional advertising mediums but social media as well. It ranked fifth on Facebook, in terms of fans, as of June 2021, with almost 107 million fans. Coca-Cola’s YouTube channel was equally popular with roughly 3.28 billion views accrued by the channel.
Coca-Cola Company's advertising expense from 2014 to 2021
(in billion U.S. dollars)
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Coca-Cola Company. (February 22, 2022). Coca-Cola Company's advertising expense from 2014 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 29, 2022, from https://www.statista.com/statistics/286526/coca-cola-advertising-spending-worldwide/
Coca-Cola Company. "Coca-Cola Company's advertising expense from 2014 to 2021 (in billion U.S. dollars)." Chart. February 22, 2022. Statista. Accessed June 29, 2022. https://www.statista.com/statistics/286526/coca-cola-advertising-spending-worldwide/
Coca-Cola Company. (2022). Coca-Cola Company's advertising expense from 2014 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 29, 2022. https://www.statista.com/statistics/286526/coca-cola-advertising-spending-worldwide/
Coca-Cola Company. "Coca-cola Company's Advertising Expense from 2014 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 22 Feb 2022, https://www.statista.com/statistics/286526/coca-cola-advertising-spending-worldwide/
Coca-Cola Company, Coca-Cola Company's advertising expense from 2014 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/286526/coca-cola-advertising-spending-worldwide/ (last visited June 29, 2022)