Brand value of the top ten most valuable brands of Singapore 2022
DBS Bank retained its spot as the top brand in Singapore based on brand value in 2022, with a brand value of around 8.7 billion U.S. dollars. DBS, formerly known as the Development Bank of Singapore Limited, is Southeast Asia's largest bank in terms of assets. Meanwhile, UOB retained the second position in the same year.
Brand value and its significance
Brand value is an estimation of how much a brand would be valued if it were to be sold in the market. It is a driving force for companies to be more innovative and dedicated to their customers. Brand value will in turn generate customer loyalty, brand visibility, and brand association for the company. On a broader scope, by having three of its major banks sitting on the top three of most valuable brands in Singapore since 2016, Singapore may reinforce its eagerness to be the center of financial services internationally.
Singapore as Asia’s financial services hub
Factors relating to business environment, human capital, reputation, infrastructure, and financial sector development were important for a country or region to be attractive as a financial center. According to a survey conducted in 2021, Singapore was among other financial centers globally that were predicted to be more noteworthy in the following years. In addition, due to its strategic geographical location as well as its title as one of the leading financial centers in the world, Singapore aims to be Asia’s number one financial services hub.
Brand value and its significance
Brand value is an estimation of how much a brand would be valued if it were to be sold in the market. It is a driving force for companies to be more innovative and dedicated to their customers. Brand value will in turn generate customer loyalty, brand visibility, and brand association for the company. On a broader scope, by having three of its major banks sitting on the top three of most valuable brands in Singapore since 2016, Singapore may reinforce its eagerness to be the center of financial services internationally.
Singapore as Asia’s financial services hub
Factors relating to business environment, human capital, reputation, infrastructure, and financial sector development were important for a country or region to be attractive as a financial center. According to a survey conducted in 2021, Singapore was among other financial centers globally that were predicted to be more noteworthy in the following years. In addition, due to its strategic geographical location as well as its title as one of the leading financial centers in the world, Singapore aims to be Asia’s number one financial services hub.
