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U.S. market share of the top energy drink brands 2020, based on dollar sales

Red Bull was the leading brand within the United States energy drinks market in the 52 weeks ending on May 17, 2020, responsible for almost one quarter of all sales. This translated into sales of around 2.89 billion U.S. dollars for the energy drink brand. Monster Energy followed in second place, with a share of 15 percent. Other brands manufactured by Red Bull GmbH and Monster Beverage, namely Red Bull Sugar Free and Monster Energy Zero Ultra, also made the top five list.

Red Bull’s success story

Red Bull is the primary energy drink brand sold by Red Bull GmbH, an Austrian beverage company which was created in 1987. Red Bull’s brand value reached over 12 billion U.S. dollars in 2020. Part of the appeal of the beverage may be in part to its advertising. It has created extreme sports events such as the Red Bull Air Race and the Red Bull Cliff Diving World Series and owns multiple sports teams in racing and soccer. Clever television advertising also helped Red Bull become a household name. In 2018, Red Bull’s television beverage advertising ranked third, with the brand’s slogan, “Red Bull gives you wings”, played upon in well-known comedic adverts.

What are the effects of energy drinks?

Energy drinks are part of the non-alcoholic beverage industry and can be manufactured with or without carbonation. They contain different stimulant compounds which provide mental and physical stimulation, making the consumer feel more awake. Caffeine is the most common stimulant used within energy drinks, other ingredients can include sugar, sweeteners, herbal extracts, and various vitamins. Such products can be harmful if consumed in excess.

Market share of the leading energy drink brands in the United States in 2020

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Sources

Release date

July 2020

Region

United States

Survey time period

52 weeks ending May 17, 2020

Supplementary notes

Total U.S. sales through supermarkets, drug stores, gas and convenience stores, mass merchandisers, military commissaries and select club and dollar retail chains for the 52 weeks ended May 17, 2020.

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Statistics on "Monster Beverage "

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