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Media ad spend vs. time spent in the U.S. in 2018

Advertising spending vs. consumer time spent in the United States in 2018, by medium

by A. Guttmann, last edited Oct 4, 2019
Media ad spend vs. time spent in the U.S. in 2018 According to the source, U.S. consumers spent 12 percent of their time with radio in 2018. At the same time eight percent of advertising expenditures was devoted to this medium, which presents an additional four-percent profit opportunity. In he case of mobile devices, the ratio of time spent to ad spend was equal in the same period.
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Advertising spending vs. consumer time spent in the United States in 2018, by medium

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