The statistic presents the share of average time spent per day with media by U.S. adults and the share of media advertising spending in the United States in 2016. Mobile accounted for 28 percent of time Americans spent with media in that year and 21 percent of the U.S. ad spending. Mobile advertising spending is forecast to more than double between 2016 and 2021 from 32.64 billion U.S. dollars to over 72 billion U.S. dollars. Some of the biggest spending growth will be seen in native/social advertising, which is expected to reach more than 24 billion U.S. dollars in 2021 and a further five billion U.S. dollars will be spent on messaging advertising.
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Time spent with media vs. ad spending in the U.S. 2016
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Distribution of time spent with media per day compared to share of ad spending in the United States in 2016
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The statistic presents the share of average time spent per day with media by U.S. adults and the share of media advertising spending in the United States in 2016. Mobile accounted for 28 percent of time Americans spent with media in that year and 21 percent of the U.S. ad spending. Mobile advertising spending is forecast to more than double between 2016 and 2021 from 32.64 billion U.S. dollars to over 72 billion U.S. dollars. Some of the biggest spending growth will be seen in native/social advertising, which is expected to reach more than 24 billion U.S. dollars in 2021 and a further five billion U.S. dollars will be spent on messaging advertising.
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The statistic presents the share of average time spent per day with media by U.S. adults and the share of media advertising spending in the United States in 2016. Mobile accounted for 28 percent of time Americans spent with media in that year and 21 percent of the U.S. ad spending. Mobile advertising spending is forecast to more than double between 2016 and 2021 from 32.64 billion U.S. dollars to over 72 billion U.S. dollars. Some of the biggest spending growth will be seen in native/social advertising, which is expected to reach more than 24 billion U.S. dollars in 2021 and a further five billion U.S. dollars will be spent on messaging advertising.
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- Release date
- June 2017
- Region
- United States
- Survey time period
- 2016
- Supplementary notes
- Advertising spend based on IAB data for full year 2016. Time spent share data based on eMarketer 4/17 (excludes out-of-home, video game, and cinema advertising).
More information
- Region
- United States
- Survey time period
- 2016
- Supplementary notes
- Advertising spend based on IAB data for full year 2016. Time spent share data based on eMarketer 4/17 (excludes out-of-home, video game, and cinema advertising).
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Statistics on "Advertising market in the U.S."
- Overview
The most important statistics
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2016 (in billion U.S. dollars)Revenue of the U.S. advertising industry 2004-2016
- Estimated expenses of the U.S. advertising and related services industry from 2007 to 2016 (in billion U.S. dollars)Expenses in U.S. advertising and related services 2007-2016
- Obligations of the U.S. federal government on contracts for advertising from 2006 to 2015 (in million U.S. dollars)U.S. federal government ad spend 2006-2015
- Media advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars)Advertising spending in the U.S. 2015-2021
- Distribution of advertising spending in the United States from 2010 to 2020, by mediaAdvertising spending in the U.S. from 2010-2020, by media
- Change in advertising spending in the United States in 2017, by mediumAdvertising revenue growth in the U.S. 2017, by medium
- Distribution of time spent with media per day compared to share of ad spending in the United States in 2016Time spent with media vs. ad spending in the U.S. 2016
- Largest advertisers in the United States in 2016 (in billion U.S. dollars)Largest advertisers in the U.S. 2016
- TV
The most important statistics
- TV advertising revenue in the United States in 2016 and 2021 (in billion U.S. dollars)TV advertising revenue in the U.S. 2016-2021
- Television advertising expenditure growth in the United States in 2016, by formatTV advertising spending growth in the U.S. 2016, by format
- Local television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)Local TV ad revenue in the U.S. 2010-2019
- Advertising spending in the cable and other pay TV services industry in the United States from 2010 to 2017 (in million U.S. dollars)U.S. cable and other pay TV services ad spend 2010-2017
- Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars)Short-form DRTV quarterly spend in the U.S. 2010-2017
- Long-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017 (in million U.S. dollars)Long-form DRTV ad spend in the U.S. 2005-2017
- Leading brands advertised on TV in the United States in 1st quarter 2018, by number of ad occurrencesMost advertised brands on TV in the U.S. in Q1 2018, by ad count
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018Share of online TV in TV advertising revenue in the U.S. 2012-2018
- Radio
The most important statistics
- Radio advertising spending in the United States from 2012 to 2021 (in billion U.S. dollars)Radio ad spend in the U.S. 2012-2021
- Radio advertising revenue in the United States from 2009 to 2015, by source (in million U.S. dollars)Radio ad revenue in the U.S. 2009-2015, by source
- Advertising revenue at Spanish radio stations in the United States from 2007 to 2015 (in 1,000 U.S. dollars)Spanish radio ad revenue in the U.S. 2007-2015
- Direct response (DR) radio advertising spending in the United States from 3rd quarter 2011 to 3rd quarter 2017Direct response (DR) radio ad spend in the U.S. 2011-2017
- Leading radio advertisers in the United States in 2016, by ad spend (in million U.S. dollars)Largest radio advertisers in the U.S. 2016
- Advertising spending of ten largest radio advertising industries in the United States in 2016 (in million U.S. dollars)Leading radio advertising industries in the U.S. 2016
- Marketing implementation of radio advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Radio advertising adoption among SMEs in the U.S. 2016
- Perceived level of marketing and digital knowledge of radio sellers in the United States as of February 2017Radio ad sellers' marketing and digital knowledge in the U.S. 2017
- Newspapers
The most important statistics
- Estimated revenue of newspaper publishers in the United States from 2010 to 2016, by source (in billion U.S. dollars)U.S. newspaper publishers revenue 2010-2016, by source
- National newspaper advertising spending in the United States from 2010 to 2021 (in million U.S. dollars)National newspaper ad spend in the U.S. 2010-2021
- Classified advertising revenue of U.S. newspapers from 2010 to 2016 (in billion U.S. dollars)Classified advertising revenue of U.S. newspapers 2010-2016
- Leading newspaper advertisers in United States in 2016, by ad spend (in million U.S. dollars)Largest newspaper advertisers in the U.S. 2016
- Change in advertising revenue of select newspaper publishers in the United States from 2013 to 2016U.S. newspaper publishers: ad revenue decline 2013-2016
- Change in newspaper advertising volume in select categories in the United States from June to November 2015Newspaper advertising volume growth in the U.S. 2015, by category
- Marketing implementation of free newspapers among small to medium sized enterprise (SME) owners in the United States as of November 2016Community newspaper advertising adoption among SMEs in the U.S. 2016
- Marketing implementation of daily newspapers among small to medium sized enterprise (SME) owners in the United States as of November 2016Daily newspaper advertising adoption among SMEs in the U.S. 2016
- Magazines
The most important statistics
- Estimated advertising revenue of periodical publishers in the United States from 2010 to 2016 (in billion U.S. dollars)U.S. periodicals advertising revenue 2010-2016
- Magazine advertising spending in the United States from 2013 to 2018, by platform (in billion U.S. dollars)Magazine ad spend in the U.S. 2013-2018, by platform
- Magazine advertising expenditure growth in the United States from 2008 to 2015Magazine advertising spending change in the U.S. 2008-2015
- Leading print magazine advertisers in the United States in 2016, by spending (in million U.S. dollars)Leading print magazine advertisers in the U.S. 2016
- Magazine advertising effectiveness in the United States between July 2015 to June 2016, by positionMagazine advertising effectiveness in the U.S. in 2016, by position
- Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Magazine advertising adoption among SMEs in the U.S. 2016
- Which of the following media or platforms do you use to advertise or promote your business?Share of SMBs using select print media for advertising or promotion in the U.S. 2016
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type B2B print marketing and advertising spending share in the U.S. 2016, by type
- Out-of-home
The most important statistics
- Estimated aggregate revenue of U.S. outdoor advertising companies from 2000 to 2016 (in billion U.S. dollars)Estimated revenue of U.S. outdoor advertising companies 2000-2016
- Estimated expenses of U.S. outdoor advertising companies from 2007 to 2016 (in billion U.S. dollars)Expenses of U.S. outdoor advertising companies 2007-2016
- Outdoor advertising revenue in the United States from 2009 to 2017 (in billion U.S. dollars)Annual outdoor advertising revenue in the U.S. 2009-2017
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Outdoor advertising adoption among SMEs in the U.S. 2016
- Digital out-of-home advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)DOOH ad spend in the U.S. 2014-2019
- Leading out-of-home (OOH) advertisers in the United States in 2017, by ad spend (in 1,000 U.S. dollars)Largest outdoor advertisers in the U.S. 2017
- Leading outdoor advertising categories in the United States in 3rd quarter 2017, by ad spending (in million U.S. dollars)Leading outdoor advertising categories in the U.S. Q3 2017
- Leading out-of-home advertising markets in the United States in 2015, by ad spend (in million U.S. dollars)Largest OOH ad markets in the U.S. 2015
- Cinema
The most important statistics
- Estimated revenue of U.S. movie theaters from 2010 to 2016, by source (in million U.S. dollars)Revenue sources of U.S. movie theaters 2010-2016
- Cinema advertising revenue in the United States from 2010 to 2021 (in million U.S. dollars)Cinema advertising revenue in the U.S. 2010-2021
- Cinema advertising expenditure growth in the United States from 2008 to 2015Cinema advertising spending change in the U.S. 2008-2015
- Distribution of cinema advertising revenue in the United States in from 2013 to 2017, by target audienceDistribution of cinema advertising revenue in the U.S. 2017, by target
- Number of new brands advertised in cinemas in the United States from 2013 to 2017Number of new brands advertised in U.S. cinemas 2013-2017
- Share of consumers who found cinema advertising to be helpful in the United States as of May 2017U.S. consumers who find cinema advertising helpful 2017
- Share of consumers who felt annoyed by cinema advertising in the United States as of May 2017U.S. consumers who find cinema advertising annoying 2017
- Digital
The most important statistics
- Digital advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars)Digital advertising spending in the U.S. 2015-2021
- Change in digital advertising spending in the United States from 2016 to 2021Change in digital ad spend in the U.S. 2016-2021
- Digital advertising spending in the United States from 2011 to 2019, by channel (in billion U.S. dollars)Digital advertising spending in the U.S. 2011-2019, by channel
- Digital advertising spending in the United States in 2016, by format (in billion U.S. dollars)Digital ad spend in the U.S. 2016, by format
- Growth of digital advertising revenue in the United States in 2017 and 2018, by formatGrowth of digital advertising revenue in the U.S. 2017-2018, by format
- Measured advertising spending of leading internet display advertisers in the United States in 2016 (in million U.S. dollars)Leading internet display advertisers in the U.S. 2016
- Distribution of digital advertising spending in the United States in 2016, by industryDistribution of U.S. digital ad spend 2016, by industry
- Digital classified and directory advertising spending in the Unites States from 2015 to 2020 (in billion U.S. dollars)Digital classifieds & directories ad spend in the U.S. 2015-2020
- Advertising effectiveness & response
The most important statistics
- Return on advertising spending (ROAS) per dollar invested in the United States as of 4th quarter 2015, by medium (in U.S. dollars)Ad spend ROI in the U.S. 2015, by medium
- Which of the following advertising measures would you consider effective for small and medium-sized enterprises?Effective advertising measures according to SMEs in the U.S. 2016
- How effective do you think the following digital marketing activities are?Effectiveness of digital marketing activities among SMEs in the U.S. 2016
- Consumer trust in various types of advertising in North America from 2011 to 2015Consumer trust in different types of advertising in North America 2011-2015
- To what extent do you take action on the following forms of advertising?Advertising response in North America in Q1 2013, by medium
- Most resonant advertising message types in North America in 1st quarter 2015Most resonant ad messages in North America 2015
- Advertising influence on purchase decision among consumers in the United States as of June 2016, by mediumAdvertising effectiveness in the U.S. 2016, by medium
- Leading types of advertising influencing consumer purchasing decisions in the United States as of November 2015Types of ads influencing buying decisions in the U.S. 2015
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