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Media ad spend vs. time spent in the U.S. in 2018
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Media ad spend vs. time spent in the U.S. in 2018
Advertising spending vs. consumer time spent in the United States in 2018, by medium
by A. Guttmann,
last edited
Oct 4, 2019
According to the source, U.S. consumers spent 12 percent of their time with radio in 2018. At the same time eight percent of advertising expenditures was devoted to this medium, which presents an additional four-percent profit opportunity. In he case of mobile devices, the ratio of time spent to ad spend was equal in the same period.
Advertising spending vs. consumer time spent in the United States in 2018, by medium
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| Time spent share | Ad spending share | |
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by A. Guttmann,
last edited
Oct 4, 2019
According to the source, U.S. consumers spent 12 percent of their time with radio in 2018. At the same time eight percent of advertising expenditures was devoted to this medium, which presents an additional four-percent profit opportunity. In he case of mobile devices, the ratio of time spent to ad spend was equal in the same period.
- Show sources information
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- Release date
- June 2019
- Region
- United States
- Survey time period
- 2018
Source
- Show sources information
- Show publisher information
- Release date
- June 2019
More information
- Region
- United States
- Survey time period
- 2018
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Statistics on "TV advertising in the U.S."
- U.S. overview
The most important statistics
- TV advertising revenue in the United States in 2018 and 2023 (in billion U.S. dollars)TV advertising revenue in the U.S. 2018-2023
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018Share of online TV in TV advertising revenue in the U.S. 2012-2018
- National primetime TV upfront ad sales in the United States from 2008/09 to 2019/20 season (in million U.S. dollars)National primetime TV upfront ad sales in the U.S. 2008-2020
- Upfront TV advertising spending in the United States in 2018/19 season, by category (in million U.S. dollars)Upfront TV advertising spending in the U.S. 2018/19, by industry
- Advertising spending vs. consumer time spent in the United States in 2018, by mediumMedia ad spend vs. time spent in the U.S. in 2018
- Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)Ad spend ROI in the U.S. 2018, by medium
- Average ad time per hour of primetime national TV on broadcast networks in the United States in 1st quarter 2019 (in minutes. seconds) Average ad time per hour of primetime national TV on broadcast networks U.S. Q1 2019
- Average ad time per hour of primetime national TV on cable network groups in the United States in 1st quarter 2019 (in minutes. seconds)Average ad time per hour of primetime national TV on cable networks U.S. Q1 2019
- Ad prices
The most important statistics
- Leading TV shows on broadcast TV in the United States during the 2018/19 TV season, by cost of a 30-second spot (in U.S. dollars)Priciest shows for advertisers on broadcast TV in the U.S. 2018/19
- Average price for screening a 30-second commercial during the Academy Awards from 2002 to 2018 (in million U.S. dollars)Advertising price during the Academy Awards broadcast 2002-2018
- Average cost of a 30-second TV commercial during the Grammy Awards from 2010 to 2018 (in 1,000 U.S. dollars)Average cost of a TV commercial during the Grammy Awards 2010-2018
- Average cost of a 30-second commercial during the Golden Globes from 2010 to 2018 (in thousand U.S. dollars)Golden Globes: cost of a TV commercial 2010-2018
- Average cost of an upfront TV ad unit during NBA finals from 2014 to 2018 (in 1,000 U.S. dollars)NBA finals: upfront cost of a TV commercial 2014-2018
- Average cost of a 30-second TV commercial during the Super Bowl from 2003 to 2018 (in million U.S. dollars)Average cost of a TV commercial during the Super Bowl 2003-2018
- Largest spenders
The most important statistics
- Leading advertisers on broadcast network TV in the United States in 2018, by ad spend (in million U.S. dollars)Largest advertisers on broadcast network TV in the U.S. 2018
- Leading advertisers on cable TV networks in the United States in 2018, by ad spend (in million U.S. dollars)Largest advertisers on cable TV networks in the U.S. 2018
- Leading advertisers at the Academy Awards in 2018 (in million U.S. dollars)Leading advertisers at the Academy Awards 2018
- Advertising spending of largest Super Bowl advertisers in 2018 (in million U.S. dollars)Largest Super Bowl advertisers 2018
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The most important statistics
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- Leading food related brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrencesMost advertised foods related brands on TV in the U.S. in Q4 2018, by ad count
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- Programmatic/addressable
The most important statistics
- Programmatic television advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Programmatic TV ad spend in the U.S. 2015-2020
- Share of TV advertising budgets spent programmatically in the United States in 2017 and 2018Share of TV advertising budgets spent programmatically in the U.S. 2017-2018
- Estimated number of addressable TV viewers in the United States in 2016 and 2018 (in millions)Number of addressable TV viewers in the U.S. 2016-2018
- Interactive, VoD and addressable TV advertising spending in the United States from 2010 to 2020 (in billion U.S. dollars)Interactive, VoD and addressable TV ad spend in the U.S. 2010-2020
- Addressable TV advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Addressable TV ad spend in the U.S. 2015-2020
- Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018Addressable & data-enabled TV adoption among U.S. advertisers 2018
- Consumer perceptions
The most important statistics
- Share of adults who pay attention to commercials in the United States as of April 2019Share of U.S. adults paying attention to commercials in 2019
- Share of adults who pay attention to commercials in the United States as of April 2019, by genderShare of U.S. adults paying attention to commercials in 2019, by gender
- Share of adults who pay attention to commercials in the United States as of April 2019, by age groupShare of U.S. adults paying attention to commercials in 2019, by age
- Share of adults who pay attention to commercials in the United States as of April 2019, by ethnicityShare of U.S. adults paying attention to commercials in 2019, by ethnicity
- Attitudes towards product placement in shows and movies in the United States as of June 2018Attitudes towards product placement in shows & movies in the U.S. 2018
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- Share of adults who would pay more for basic cable package not including any commercials in the United States as of April 2019Share of U.S. adults paying more for commercial-free basic cable in 2019
- Share of adults who would pay more for network cable package not including any commercials in the United States as of April 2019Share of U.S. adults paying more for commercial-free network cable package in 2019
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Statistics
- Time spent with digital media vs. ad spending in the U.S. 2014
- Media use among African-Americans in the U.S. in 2012, by generation
- Distribution of media consumption time in the United Kingdom 2014, by media and age
- Time spent with digital media in selected countries worldwide in Q2 2015
- Media use in the UK 2012-2015
- Frequency of written press consumption in Greece in 2017
- Frequency of written press consumption in the United Kingdom in 2017
- Time spent with screen media among U.S. children 2017, by income
- Average daily media use in the U.S. 2012-2018
- Time spent with screen media among U.S. children 2017, by gender
- Time women spend with media 2017
- Distribution of men's media consumption time in the UK 2014
- Change in media consumption among mothers in the UK 2009-2012
- Average time spent per day with major media in China from 2012-2017
- Time women aged 65+ years spent with media in the U.S. 2017
- Average daily media consumption in Central and Eastern Europe 2011-2021
- TV advertising spending change in Indonesia 2008-2015
- Satisfaction with personalized content recommendations worldwide 2017, by age group
- Japan: group online video viewing 2014
- Serbia: group online video viewing 2014
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- Advertising in Europe
- Advertising in Belgium
- Advertising in the United Kingdom (UK)
- TV advertising in the U.S.
- Advertising in Japan
- Advertising in North America
- IAB and DDMA Report on Search Advertising
- La Industria Publicitaria y su impacto en la economía uruguaya 2018
Statistics on "TV advertising in the U.S."
- TV advertising revenue in the U.S. 2018-2023
- Share of online TV in TV advertising revenue in the U.S. 2012-2018
- National primetime TV upfront ad sales in the U.S. 2008-2020
- Upfront TV advertising spending in the U.S. 2018/19, by industry
- Media ad spend vs. time spent in the U.S. in 2018
- Ad spend ROI in the U.S. 2018, by medium
- Average ad time per hour of primetime national TV on broadcast networks U.S. Q1 2019
- Average ad time per hour of primetime national TV on cable networks U.S. Q1 2019
- TV channels with most ads in the U.S. in Q4 2018, by ad count
- Priciest shows for advertisers on broadcast TV in the U.S. 2018/19
- Advertising price during the Academy Awards broadcast 2002-2018
- Average cost of a TV commercial during the Grammy Awards 2010-2018
- Golden Globes: cost of a TV commercial 2010-2018
- NBA finals: upfront cost of a TV commercial 2014-2018
- Average cost of a TV commercial during the Super Bowl 2003-2018
- Largest advertisers on broadcast network TV in the U.S. 2018
- Largest advertisers on cable TV networks in the U.S. 2018
- Leading advertisers at the Academy Awards 2018
- Largest Super Bowl advertisers 2018
- Leading TV advertisers during the NCAA championship 2018
- Estimated weekly TV ad spend of U.S. companies May 2019
- Leading TV advertising categories during the NCAA championship 2018
- Largest national TV ad categories in the U.S. 2017
- Most advertised automobiles on TV in the U.S. in Q4 2018, by ad count
- Most advertised beverages on TV in the U.S. in Q4 2018, by ad count
- Most advertised pharmaceuticals on TV in the U.S. in Q4 2018, by ad count
- Most advertised foods related brands on TV in the U.S. in Q4 2018, by ad count
- Most advertised products & services on TV in the U.S. in Q4 2018, by ad count
- Programmatic TV ad spend in the U.S. 2015-2020
- Share of TV advertising budgets spent programmatically in the U.S. 2017-2018
- Number of addressable TV viewers in the U.S. 2016-2018
- Interactive, VoD and addressable TV ad spend in the U.S. 2010-2020
- Addressable TV ad spend in the U.S. 2015-2020
- Addressable & data-enabled TV adoption among U.S. advertisers 2018
- Share of U.S. adults paying attention to commercials in 2019
- Share of U.S. adults paying attention to commercials in 2019, by gender
- Share of U.S. adults paying attention to commercials in 2019, by age
- Share of U.S. adults paying attention to commercials in 2019, by ethnicity
- Attitudes towards product placement in shows & movies in the U.S. 2018
- Share of consumers who made big purchases influenced by advertising in the U.S. 2018
- Share of U.S. adults paying more for commercial-free basic cable in 2019
- Share of U.S. adults paying more for commercial-free network cable package in 2019
- Time spent with digital media vs. ad spending in the U.S. 2014
- Media use among African-Americans in the U.S. in 2012, by generation
- Distribution of media consumption time in the United Kingdom 2014, by media and age
- Time spent with digital media in selected countries worldwide in Q2 2015
- Media use in the UK 2012-2015
- Frequency of written press consumption in Greece in 2017
- Frequency of written press consumption in the United Kingdom in 2017
- Time spent with screen media among U.S. children 2017, by income
- Average daily media use in the U.S. 2012-2018
- Time spent with screen media among U.S. children 2017, by gender
- Time women spend with media 2017
- Distribution of men's media consumption time in the UK 2014
- Change in media consumption among mothers in the UK 2009-2012
- Average time spent per day with major media in China from 2012-2017
- Time women aged 65+ years spent with media in the U.S. 2017
- Average daily media consumption in Central and Eastern Europe 2011-2021
- TV advertising spending change in Indonesia 2008-2015
- Satisfaction with personalized content recommendations worldwide 2017, by age group
- Japan: group online video viewing 2014
- Serbia: group online video viewing 2014
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