About This Statistic
The statistic presents the share of average time spent per day with media by U.S. adults and the share of media advertising spending in the United States in 2016. Mobile accounted for 28 percent of time Americans spent with media in that year and 21 percent of the U.S. ad spending. Mobile advertising spending is forecast to more than double between 2016 and 2021 from 32.64 billion U.S. dollars to over 72 billion U.S. dollars. Some of the biggest spending growth will be seen in native/social advertising, which is expected to reach more than 24 billion U.S. dollars in 2021 and a further five billion U.S. dollars will be spent on messaging advertising.