The statistic presents the comparison of consumer time spend with selected media to advertising spending on those media in the United States in 2017. According to the source, U.S. consumers spent 29 percent of their time with mobile devices. At the same time 26 percent of advertising expenditures was devoted to this medium, which presents an additional three-percent profit opportunity.
Mobile advertising spending is forecast to more than double between 2016 and 2021 from 32.64 billion U.S. dollars to over 72 billion U.S. dollars. Some of the biggest spending growth will be seen in native/social advertising, which is expected to reach more than 24 billion U.S. dollars in 2021 and a further five billion U.S. dollars will be spent on messaging advertising.
- Media & Advertising›
- Advertising & Marketing ›
Media ad spend vs. time spent in the U.S. in 2017
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Advertising spending vs. consumer time spent in the United States in 2017, by medium
Exclusive Premium Statistic
The statistic presents the comparison of consumer time spend with selected media to advertising spending on those media in the United States in 2017. According to the source, U.S. consumers spent 29 percent of their time with mobile devices. At the same time 26 percent of advertising expenditures was devoted to this medium, which presents an additional three-percent profit opportunity.
Mobile advertising spending is forecast to more than double between 2016 and 2021 from 32.64 billion U.S. dollars to over 72 billion U.S. dollars. Some of the biggest spending growth will be seen in native/social advertising, which is expected to reach more than 24 billion U.S. dollars in 2021 and a further five billion U.S. dollars will be spent on messaging advertising.
| Time spent share | Ad spending share | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Time spent share | Ad spending share | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
The statistic presents the comparison of consumer time spend with selected media to advertising spending on those media in the United States in 2017. According to the source, U.S. consumers spent 29 percent of their time with mobile devices. At the same time 26 percent of advertising expenditures was devoted to this medium, which presents an additional three-percent profit opportunity.
Mobile advertising spending is forecast to more than double between 2016 and 2021 from 32.64 billion U.S. dollars to over 72 billion U.S. dollars. Some of the biggest spending growth will be seen in native/social advertising, which is expected to reach more than 24 billion U.S. dollars in 2021 and a further five billion U.S. dollars will be spent on messaging advertising.
Show more- Show sources information
- Show publisher information
- Release date
- May 2018
- Region
- United States
- Survey time period
- 2017
More information
- Region
- United States
- Survey time period
- 2017
Other interesting statistics
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax
(New York residents only).
Prices do not include sales tax
(New York residents only).
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Advertising in North America
- 67 page/s
- English
- pptx
- Detailed references
Everything On "Advertising in North America" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Advertising market in the U.S."
- Overview
The most important statistics
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2016 (in billion U.S. dollars)Revenue of the U.S. advertising industry 2004-2016
- Estimated expenses of the U.S. advertising and related services industry from 2007 to 2016 (in billion U.S. dollars)Expenses in U.S. advertising and related services 2007-2016
- Obligations of the U.S. federal government on contracts for advertising from 2006 to 2015 (in million U.S. dollars)U.S. federal government ad spend 2006-2015
- Media advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars)Advertising spending in the U.S. 2015-2021
- Distribution of advertising spending in the United States from 2010 to 2020, by mediaAdvertising spending in the U.S. from 2010-2020, by media
- Change in advertising spending in the United States in 2017, by mediumAdvertising revenue growth in the U.S. 2017, by medium
- Distribution of time spent with media per day compared to share of ad spending in the United States in 2016Time spent with media vs. ad spending in the U.S. 2016
- Largest advertisers in the United States in 2017 (in billion U.S. dollars)Largest advertisers in the U.S. 2017
- TV
The most important statistics
- TV advertising revenue in the United States in 2018 and 2022 (in billion U.S. dollars)TV advertising revenue in the U.S. 2018-2022
- Television advertising expenditure growth in the United States in 2016, by formatTV advertising spending growth in the U.S. 2016, by format
- Local television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)Local TV ad revenue in the U.S. 2010-2019
- Advertising spending in the cable and other pay TV services industry in the United States from 2010 to 2017 (in million U.S. dollars)U.S. cable and other pay TV services ad spend 2010-2017
- Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars)Short-form DRTV quarterly spend in the U.S. 2010-2017
- Long-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017 (in million U.S. dollars)Long-form DRTV ad spend in the U.S. 2005-2017
- Leading brands advertised on TV in the United States in 1st quarter 2018, by number of ad occurrencesMost advertised brands on TV in the U.S. in Q1 2018, by ad count
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018Share of online TV in TV advertising revenue in the U.S. 2012-2018
- Radio
The most important statistics
- Radio advertising spending in the United States from 2012 to 2021 (in billion U.S. dollars)Radio ad spend in the U.S. 2012-2021
- Radio advertising revenue in the United States from 2009 to 2015, by source (in million U.S. dollars)Radio ad revenue in the U.S. 2009-2015, by source
- Advertising revenue at Spanish radio stations in the United States from 2007 to 2015 (in 1,000 U.S. dollars)Spanish radio ad revenue in the U.S. 2007-2015
- Direct response (DR) radio advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017Direct response (DR) radio ad spend in the U.S. 2011-2017
- Leading radio advertisers in the United States in 2017, by ad spend (in million U.S. dollars)Largest radio advertisers in the U.S. 2017
- Advertising spending of ten largest radio advertising industries in the United States in 2017 (in million U.S. dollars)Leading radio advertising industries in the U.S. 2017
- Marketing implementation of radio advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Radio advertising adoption among SMEs in the U.S. 2016
- Perceived level of marketing and digital knowledge of radio sellers in the United States as of February 2017Radio ad sellers' marketing and digital knowledge in the U.S. 2017
- Newspapers
The most important statistics
- Estimated revenue of newspaper publishers in the United States from 2010 to 2016, by source (in billion U.S. dollars)U.S. newspaper publishers revenue 2010-2016, by source
- National newspaper advertising spending in the United States from 2010 to 2021 (in million U.S. dollars)National newspaper ad spend in the U.S. 2010-2021
- Classified advertising revenue of U.S. newspapers from 2010 to 2016 (in billion U.S. dollars)Classified advertising revenue of U.S. newspapers 2010-2016
- Leading newspaper advertisers in United States in 2017, by ad spend (in million U.S. dollars)Largest newspaper advertisers in the U.S. 2017
- Change in advertising revenue of select newspaper publishers in the United States from 2013 to 2016U.S. newspaper publishers: ad revenue decline 2013-2016
- Change in newspaper advertising volume in select categories in the United States from June to November 2015Newspaper advertising volume growth in the U.S. 2015, by category
- Marketing implementation of free newspapers among small to medium sized enterprise (SME) owners in the United States as of November 2016Community newspaper advertising adoption among SMEs in the U.S. 2016
- Marketing implementation of daily newspapers among small to medium sized enterprise (SME) owners in the United States as of November 2016Daily newspaper advertising adoption among SMEs in the U.S. 2016
- Magazines
The most important statistics
- Estimated advertising revenue of periodical publishers in the United States from 2010 to 2016 (in billion U.S. dollars)U.S. periodicals advertising revenue 2010-2016
- Magazine advertising spending in the United States from 2013 to 2018, by platform (in billion U.S. dollars)Magazine ad spend in the U.S. 2013-2018, by platform
- Magazine advertising expenditure growth in the United States from 2008 to 2015Magazine advertising spending change in the U.S. 2008-2015
- Leading print magazine advertisers in the United States in 2016, by spending (in million U.S. dollars)Leading print magazine advertisers in the U.S. 2016
- Magazine advertising effectiveness in the United States between July 2015 to June 2016, by positionMagazine advertising effectiveness in the U.S. in 2016, by position
- Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Magazine advertising adoption among SMEs in the U.S. 2016
- Which of the following media or platforms do you use to advertise or promote your business?Share of SMBs using select print media for advertising or promotion in the U.S. 2016
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type B2B print marketing and advertising spending share in the U.S. 2016, by type
- Out-of-home
The most important statistics
- Estimated aggregate revenue of U.S. outdoor advertising companies from 2000 to 2016 (in billion U.S. dollars)Estimated revenue of U.S. outdoor advertising companies 2000-2016
- Estimated expenses of U.S. outdoor advertising companies from 2007 to 2016 (in billion U.S. dollars)Expenses of U.S. outdoor advertising companies 2007-2016
- Outdoor advertising revenue in the United States from 2009 to 2017 (in billion U.S. dollars)Annual outdoor advertising revenue in the U.S. 2009-2017
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Outdoor advertising adoption among SMEs in the U.S. 2016
- Digital out-of-home advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)DOOH ad spend in the U.S. 2014-2019
- Leading out-of-home (OOH) advertisers in the United States in 2017, by ad spend (in 1,000 U.S. dollars)Largest outdoor advertisers in the U.S. 2017
- Leading outdoor advertising categories in the United States in 2nd quarter 2018, by ad spending (in million U.S. dollars)Leading outdoor advertising categories in the U.S. Q2 2018
- Leading out-of-home advertising markets in the United States in 2015, by ad spend (in million U.S. dollars)Largest OOH ad markets in the U.S. 2015
- Cinema
The most important statistics
- Estimated revenue of U.S. movie theaters from 2010 to 2016, by source (in million U.S. dollars)Revenue sources of U.S. movie theaters 2010-2016
- Cinema advertising revenue in the United States from 2010 to 2021 (in million U.S. dollars)Cinema advertising revenue in the U.S. 2010-2021
- Cinema advertising expenditure growth in the United States from 2008 to 2015Cinema advertising spending change in the U.S. 2008-2015
- Distribution of cinema advertising revenue in the United States in from 2013 to 2017, by target audienceDistribution of cinema advertising revenue in the U.S. 2017, by target
- Number of new brands advertised in cinemas in the United States from 2013 to 2017Number of new brands advertised in U.S. cinemas 2013-2017
- Share of consumers who found cinema advertising to be helpful in the United States as of May 2017U.S. consumers who find cinema advertising helpful 2017
- Share of consumers who felt annoyed by cinema advertising in the United States as of May 2017U.S. consumers who find cinema advertising annoying 2017
- Digital
The most important statistics
- Digital advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars)Digital advertising spending in the U.S. 2015-2021
- Change in digital advertising spending in the United States from 2016 to 2021Change in digital ad spend in the U.S. 2016-2021
- Digital advertising spending in the United States from 2011 to 2019, by channel (in billion U.S. dollars)Digital advertising spending in the U.S. 2011-2019, by channel
- Digital advertising spending in the United States in 2016, by format (in billion U.S. dollars)Digital ad spend in the U.S. 2016, by format
- Growth of digital advertising revenue in the United States in 2017 and 2018, by formatGrowth of digital advertising revenue in the U.S. 2017-2018, by format
- Leading internet display advertisers in the United States in 2017, by ad spend (in million U.S. dollars)Largest internet display advertisers in the U.S. 2017
- Distribution of digital advertising spending in the United States as of June 2018, by industryDistribution of U.S. digital ad spend 2018, by industry
- Digital classified and directory advertising spending in the Unites States from 2015 to 2020 (in billion U.S. dollars)Digital classifieds & directories ad spend in the U.S. 2015-2020
- Advertising effectiveness & response
The most important statistics
- Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)Ad spend ROI in the U.S. 2018, by medium
- Which of the following advertising measures would you consider effective for small and medium-sized enterprises?Effective advertising measures according to SMEs in the U.S. 2016
- How effective do you think the following digital marketing activities are?Effectiveness of digital marketing activities among SMEs in the U.S. 2016
- Consumer trust in various types of advertising in North America from 2011 to 2015Consumer trust in different types of advertising in North America 2011-2015
- To what extent do you take action on the following forms of advertising?Advertising response in North America in Q1 2013, by medium
- Most resonant advertising message types in North America in 1st quarter 2015Most resonant ad messages in North America 2015
- Advertising influence on purchase decision among consumers in the United States as of June 2016, by mediumAdvertising effectiveness in the U.S. 2016, by medium
- Leading types of advertising influencing consumer purchasing decisions in the United States as of November 2015Types of ads influencing buying decisions in the U.S. 2015
Popular Related Keywords
- television advertising
- magazine advertising
- reading consumption
- reading literacy
- read the newspaper
- online advertising spending
- radio advertising
- newspaper advertising
- mobile use
- ad revenue
- online advertising material
- online advertising
- TV advertising
- TV advertising revenues
- mobile advertising
- watching TV
- mobile advertising revenue
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Time spent with digital media vs. ad spending in the U.S. 2014
- Media use among African-Americans in the U.S. in 2012, by generation
- Media use in Japan 2012-2015
- Children's media consumption during summer in the U.S. 2015
- Media and communications time spent in the United Kingdom (UK) 2010-2014, by age
- Time spent with selected media devices among U.S. children 2017
- Percentage of users who read the newspaper in Greece 2015, by frequency
- Time women aged 65+ years spent with media in the U.S. 2017
- Daily usage of selected media among U.S. children 2017, by age
- Media use in Italy 2012-2015
- Daily media consumption by media type in Spain 2014
- Time spent with digital media in selected countries worldwide in Q2 2015
- Millennials: time spent with media worldwide 2015, by medium & age
- Radio advertising spending change in Singapore 2008-2015
- Media used to consume news in the United Kingdom (UK) 2015, by age group
- Magazine advertising spending in Canada 2008-2015
- Branding relevance for the planning of digital media in Spain in 2015
- Time spent with media in Colombia 2010-2018, by medium
Studies
- Advertising in the United Kingdom (UK)
- TV advertising in the U.S.
- BRICS advertising
- Advertising in the Netherlands
- Digital advertising in Europe
- Advertising in Europe
- Advertising in Italy
- Advertising market in the U.S.
- Advertising in North America
- Contar "Lo Bueno" Cuesta Mucho
- Global Media Report 2016
- IAB Report on 2017 Digital Advertising Spend
- IAB and DDMA Report on Paid Search Advertising
- Digital advertising in the U.S.
- Programmatic advertising
Statistics on the topic
Free statistics
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2016 (in billion U.S. dollars)
- Estimated expenses of the U.S. advertising and related services industry from 2007 to 2016 (in billion U.S. dollars)
- Scatter vs. upfront TV advertising spending share in the United States in August 2016
- Perceived level of marketing and digital knowledge of radio sellers in the United States as of February 2017
- Change in newspaper advertising volume in select categories in the United States from June to November 2015
- Estimated advertising revenue of periodical publishers in the United States from 2010 to 2016 (in billion U.S. dollars)
- Which of the following media or platforms do you use to advertise or promote your business?
- Estimated aggregate revenue of U.S. outdoor advertising companies from 2000 to 2016 (in billion U.S. dollars)
- Estimated expenses of U.S. outdoor advertising companies from 2007 to 2016 (in billion U.S. dollars)
- Consumer actions taken after seeing poster advertisements in the United States as of November 2016
- Number of new brands advertised in cinemas in the United States from 2013 to 2017
- Share of connected consumers who feel that there are too many ads on their device as of April 2016
- Reasons for taking action on a mobile ad by consumers in the United States in 2nd quarter 2016, by generation
- Consumer trust in various types of advertising in North America from 2011 to 2015
- Media and device use among African-Americans in the United States in 2012, by generation
- Do your children consume more or less of each of the following types of media during the summer than during other times of the year?
- Distribution of time spent with media among Millennials worldwide in 2015, by medium and age
Premium Statistics
- Obligations of the U.S. federal government on contracts for advertising from 2006 to 2015 (in million U.S. dollars)
- Media advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars)
- Distribution of advertising spending in the United States from 2010 to 2020, by media
- Change in advertising spending in the United States in 2017, by medium
- Distribution of time spent with media per day compared to share of ad spending in the United States in 2016
- Largest advertisers in the United States in 2017 (in billion U.S. dollars)
- Measured media advertising spending in the United States from 2014 to 2017, by category (in billion U.S. dollars)
- Local advertising revenues in the United States from 2016 to 2021 (in billion U.S. dollars)
- Share of local advertising revenue in the United States in 2018, by medium
- Advertising spending in the United States from 2010 to 2019, by state (in million U.S. dollars)
- TV advertising revenue in the United States in 2018 and 2022 (in billion U.S. dollars)
- Television advertising expenditure growth in the United States in 2016, by format
- Local television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)
- Advertising spending in the cable and other pay TV services industry in the United States from 2010 to 2017 (in million U.S. dollars)
- Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars)
- Long-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017 (in million U.S. dollars)
- Leading brands advertised on TV in the United States in 1st quarter 2018, by number of ad occurrences
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018
- Share of consumers who found TV advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by TV advertising in the United States as of May 2017
- Leading actions taken in relation to advertising when using a DVR in the United States as of August 2016
- Marketing implementation of television advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Radio advertising spending in the United States from 2012 to 2021 (in billion U.S. dollars)
- Radio advertising revenue in the United States from 2009 to 2015, by source (in million U.S. dollars)
- Advertising revenue at Spanish radio stations in the United States from 2007 to 2015 (in 1,000 U.S. dollars)
- Direct response (DR) radio advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017
- Leading radio advertisers in the United States in 2017, by ad spend (in million U.S. dollars)
- Advertising spending of ten largest radio advertising industries in the United States in 2017 (in million U.S. dollars)
- Marketing implementation of radio advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Share of consumers who found radio advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by radio advertising in the United States as of May 2017
- Estimated revenue of newspaper publishers in the United States from 2010 to 2016, by source (in billion U.S. dollars)
- National newspaper advertising spending in the United States from 2010 to 2021 (in million U.S. dollars)
- Classified advertising revenue of U.S. newspapers from 2010 to 2016 (in billion U.S. dollars)
- Leading newspaper advertisers in United States in 2017, by ad spend (in million U.S. dollars)
- Change in advertising revenue of select newspaper publishers in the United States from 2013 to 2016
- Marketing implementation of free newspapers among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of daily newspapers among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Share of consumers who found advertising in printed daily newspapers to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by advertising in printed daily newspapers in the United States as of May 2017
- Magazine advertising spending in the United States from 2013 to 2018, by platform (in billion U.S. dollars)
- Magazine advertising expenditure growth in the United States from 2008 to 2015
- Leading print magazine advertisers in the United States in 2016, by spending (in million U.S. dollars)
- Magazine advertising effectiveness in the United States between July 2015 to June 2016, by position
- Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type
- Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by advertising in printed magazines and periodicals in the United States as of May 2017
- Outdoor advertising revenue in the United States from 2009 to 2017 (in billion U.S. dollars)
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Digital out-of-home advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Leading out-of-home (OOH) advertisers in the United States in 2017, by ad spend (in 1,000 U.S. dollars)
- Leading outdoor advertising categories in the United States in 2nd quarter 2018, by ad spending (in million U.S. dollars)
- Leading out-of-home advertising markets in the United States in 2015, by ad spend (in million U.S. dollars)
- Out-of-home advertising reach in the United States as of March 2016, by type
- Number of digital billboards in the United States from 2016 to 2018
- Estimated revenue of U.S. movie theaters from 2010 to 2016, by source (in million U.S. dollars)
- Share of consumers who found poster advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by poster advertising in the United States as of May 2017
- Cinema advertising revenue in the United States from 2010 to 2021 (in million U.S. dollars)
- Cinema advertising expenditure growth in the United States from 2008 to 2015
- Distribution of cinema advertising revenue in the United States in from 2013 to 2017, by target audience
- Share of consumers who found cinema advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by cinema advertising in the United States as of May 2017
- Digital advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars)
- Change in digital advertising spending in the United States from 2016 to 2021
- Digital advertising spending in the United States from 2011 to 2019, by channel (in billion U.S. dollars)
- Digital advertising spending in the United States in 2016, by format (in billion U.S. dollars)
- Growth of digital advertising revenue in the United States in 2017 and 2018, by format
- Leading internet display advertisers in the United States in 2017, by ad spend (in million U.S. dollars)
- Distribution of digital advertising spending in the United States as of June 2018, by industry
- Digital classified and directory advertising spending in the Unites States from 2015 to 2020 (in billion U.S. dollars)
- Ad blocking user penetration rate in the United States from 2014 to 2018, by device
- Share of consumers who notice a lot of advertising on their electronic devices in the United States as of May 2017
- Share of adults using ad blockers in the United States as of June 2016, by type
- Hispanic digital advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)
- Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)
- Which of the following advertising measures would you consider effective for small and medium-sized enterprises?
- How effective do you think the following digital marketing activities are?
- To what extent do you take action on the following forms of advertising?
- Most resonant advertising message types in North America in 1st quarter 2015
- Advertising influence on purchase decision among consumers in the United States as of June 2016, by medium
- Leading types of advertising influencing consumer purchasing decisions in the United States as of November 2015
- Leading brands seen advertised according to consumers in the United States in 2017
- Share of respondents who disliked the following types of advertisements in France, Germany, the United Kingdom (UK) and the United States in 2016
- Most useful local advertising channels in the United States as of June 2016
- Distribution of time spent with select digital media per day compared to share of ad spending in the United States in 2014
- Which of the following do you regularly do?
- Total time spent consuming media and communications per day in the United Kingdom (UK) in 2010 and 2014, by age (in minutes)
- Daily time spent with selected devices among 0- to 8-year-olds in the United States in 2017 (in minutes)
- Percentage distribution of individuals who read the newspaper in Greece in 2015, according to the frequency
- Weekly time spent with selected media among women aged 65+ in the United States in 1st quarter 2017 (in minutes)
- Share of 0- to 8-year-olds who use selected media daily in the United States in 2017, by age
- Which of the following do you regularly do?
- Media consumed daily in Spain in 2014, by type of media
- Daily time spent with digital media in selected countries worldwide in 2nd quarter 2015 (in hours)
- Radio advertising expenditure growth in Singapore from 2008 to 2015
- Which of the following platforms do you use for news nowadays?
- Magazine advertising expenditure in Canada from 2008 to 2015 (in million U.S. dollars)
- Relevance of branding as a Key Performance Indicator (KPI) in the planning of digital media campaigns in Spain in 2015
- Daily time spent with media per capita in Colombia from 2010 to 2018, by medium (in minutes)
Statista Accounts: Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
News
Latest News
New
New Dossier: Food trends in the Netherlands
From organic and sustainable food to ‘free from’ products and alternative diets: this new Statista dossier about food trends in the Netherlands covers all you might want to know about what is hot and happening in the Dutch food market.
New
New Dossier: Direct selling market worldwide
The direct selling market refers to a business model in which products are sold without a 'Brick and Mortar' retail establishment, such as online or person-to-person. This dossier provides key data about this market, with a focus on the United States and the leading companies, such as Amway.
New
New Dossier: E-commerce in Argentina
Argentina is the second largest e-commerce market in Latin America as of 2017. This dossier provides key information about the different aspects of the e-commerce market in Argentina, including the main retailers, customers, mobile commerce, and more.
New
New Dossier: Mobile device usage in Belgium
Recent studies showed that Belgium has the highest prices when it comes to mobile data in Europe, with Proximus, Orange and Telenet as the main actors in this market. This dossier provides information on two of these main players and also features data on mobile commerce, video and apps.
New
New Topic page: Chinese tourism in Europe
China’s travel boom has had a notable impact across the global tourism industry, not least in Europe where China is recognized as a key visitor market. This topic page and accompanying dossier highlights the rising number of Chinese tourists in Europe and the main destinations they are heading to.
New
New Topic Page: Trade across the Irish border
With the UK making plans to leave the EU, it is still uncertain about how this will affect trade across the UK's only land border, the Irish border. This topic highlights the importance of cross border trade and discusses how firms across Ireland are anticipating Brexit to impact their businesses.
New
Global Industry Reports available now!
Statista now offers industry insights from a global perspective for 34 industries. The reports provide crucial information on the trends moving all major industries. Get a bird’s-eye view on your industry, complete with all essential data, KPIs, and exclusive Statista data.
New
New Smart TV Industry Whitepaper
Statista Research and Analysis, in cooperation with Chinese smart TV manufacturer TCL Multimedia and its subsidiary FFalcon Technology, is going to present a new white paper on the global Smart TV industry on September 15th, 2018 during the International Broadcasting Convention (IBC) in Amsterdam.
New
New Dossier: Electric vehicles in Italy
Is Italy speeding up on electric mobility or is the next charging point still too far away? Have a deeper look into the topic with this new dossier. Statista provides an overview on the market situation and customer attitudes around e-mobility in this country so passionate about cars.
New
New Topic Page: Brexit negotiations
With an October deadline looming and an unpopular proposal in hand, time is running out for Theresa May to secure a deal with the European Union. This topic highlights some the main issues standing in the way of a deal and explores how the British public have reacted to the ongoing political drama.
New
New Dossier: eSports in the Benelux region
Revenue might still pale in comparison to other sports, but the recent growth of electronic sports, or eSports, has been immense. This dossier analyzes the popularity of video games and digital games in the Netherlands and the attitude shown towards the trend of online gaming.
New
New topic page: Organic cosmetics in the UK
As consumers become aware of the potentially harmful ingredients used in conventional beauty products, many are seeking green alternatives which pose a lesser risk to the skin and the environment. This topic page provides an overview of natural and organic cosmetic sales and UK consumer attitudes.
New
New Statista Study: European Football Benchmark
Just in time for the start of the new Premier League season, Statista launches the European Football Benchmark: The first football study that compares the 5 big European leagues from a fan's perspective. Find out everything about the Premier League, its clubs, sponsors and fans.
New
New tutorial video on the Global Consumer Survey
The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. The new tutorial video shows all functionalities and illustrates how you can use the DIY analysis tool effectively.
New
Consumer Electronics Report 2018 out now!
Market reports for the Statista Consumer Market Outlook will now be released roughly every other week starting with the Consumer Electronics Report 2018. The market reports include data as well as qualitative insights into market drivers, consumer behaviour, trends, sales channels and key players.
Updated
In-depth eMobility Report updated & extended
The trend topic eMobility affects many industries and constantly attracts new players. Our updated in-depth report contains all relevant data and insights and includes an excel file with a detailed list of electric cars, trucks, cargo vehicles, buses, and their specifications.
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.