• Time spent with media vs. ad spending in the U.S. 2016 | Statistic

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Time spent with media vs. ad spending in the U.S. 2016

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Distribution of time spent with media per day compared to share of ad spending in the United States in 2016

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About This Statistic

The statistic presents the share of average time spent per day with media by U.S. adults and the share of media advertising spending in the United States in 2016. Mobile accounted for 28 percent of time Americans spent with media in that year and 21 percent of the U.S. ad spending. Mobile advertising spending is forecast to more than double between 2016 and 2021 from 32.64 billion U.S. dollars to over 72 billion U.S. dollars. Some of the biggest spending growth will be seen in native/social advertising, which is expected to reach more than 24 billion U.S. dollars in 2021 and a further five billion U.S. dollars will be spent on messaging advertising.

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Advertising spending in the U.S. 2015-2020

Advertising spending in the U.S. 2015-2020

TV advertising revenue in the U.S. 2016-2020

TV advertising revenue in the U.S. 2016-2020

Advertising spending in the U.S. from 2010-2020, by media

Advertising spending in the U.S. from 2010-2020, by media

Radio ad spend in the U.S. 2012-2021

Radio ad spend in the U.S. 2012-2021

Digital advertising spending in the U.S. 2015-2021

Digital advertising spending in the U.S. 2015-2021

Digital classifieds & directories ad spend in the U.S. 2015-2020

Digital classifieds & directories ad spend in the U.S. 2015-2020

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Statistics on "Advertising market in the U.S."

Overview

The most important statistics

Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2015 (in billion U.S. dollars)Revenue of the U.S. advertising industry 2004-2015
Estimated expenses of the U.S. advertising and related services industry from 2007 to 2015 (in billion U.S. dollars)Expenses in U.S. advertising and related services 2007-2015
Obligations of the U.S. federal government on contracts for advertising from 2006 to 2015 (in million U.S. dollars)U.S. federal government ad spend 2006-2015
Media advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Advertising spending in the U.S. 2015-2020
Distribution of advertising spending in the United States from 2010 to 2020, by mediaAdvertising spending in the U.S. from 2010-2020, by media
Change in advertising spending in the United States in 2016, by mediumAdvertising revenue growth in the U.S. 2016, by medium
Distribution of time spent with media per day compared to share of ad spending in the United States in 2016Time spent with media vs. ad spending in the U.S. 2016
Largest advertisers in the United States in 2016 (in billion U.S. dollars)Largest advertisers in the U.S. 2016

TV

The most important statistics

TV advertising revenue in the United States from 2016 to 2020 (in billion U.S. dollars)TV advertising revenue in the U.S. 2016-2020
Television advertising expenditure growth in the United States in 2016, by formatTV advertising spending growth in the U.S. 2016, by format
Local television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)Local TV ad revenue in the U.S. 2010-2019
Advertising spending in the cable and other pay TV services industry in the United States from 2010 to 2016 (in million U.S. dollars)U.S. cable and other pay TV services ad spend 2010-2016
Short-form direct response TV (DRTV) advertising spending in the United States from 2nd quarter 2010 to 4th quarter 2016 (in million U.S. dollars)Short-form DRTV quarterly spend in the U.S. 2010-2016
Long-form direct response TV (DRTV) advertising spending in the United States from 1st quarter 2011 to 1st quarter 2017 (in million U.S. dollars)Long-form DRTV ad spend in the U.S. 2005-2017
Share of online TV in TV advertising revenue in the United States from 2012 to 2017Share of online TV in TV advertising revenue in the U.S. 2012-2017
Attitudes towards primetime advertising in the United States from 2004 to 2015Attitudes towards primetime advertising in the U.S. 2004-2015

Radio

The most important statistics

Radio advertising spending in the United States from 2012 to 2021 (in billion U.S. dollars)Radio ad spend in the U.S. 2012-2021
Radio advertising revenue in the United States from 2009 to 2015, by source (in million U.S. dollars)Radio ad revenue in the U.S. 2009-2015, by source
Advertising revenue at Spanish radio stations in the United States from 2007 to 2015 (in 1,000 U.S. dollars)Spanish radio ad revenue in the U.S. 2007-2015
Direct response (DR) radio advertising spending in the United States from 1st quarter 2011 to 4th quarter 2016Direct response (DR) radio ad spend in the U.S. 2011-2016
Leading radio advertisers in the United States in 2016, by ad spend (in million U.S. dollars)Largest radio advertisers in the U.S. 2016
Advertising spending of ten largest radio advertising industries in the United States in 2016 (in million U.S. dollars)Leading radio advertising industries in the U.S. 2016
Marketing implementation of radio advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Radio advertising adoption among SMEs in the U.S. 2016
Perceived level of marketing and digital knowledge of radio sellers in the United States as of February 2017Radio ad sellers' marketing and digital knowledge in the U.S. 2017

Newspapers

The most important statistics

Estimated revenue of newspaper publishers in the United States from 2010 to 2015, by source (in billion U.S. dollars)U.S. newspaper publishers revenue 2010-2015, by source
National newspaper advertising spending in the United States from 2010 to 2021 (in million U.S. dollars)National newspaper ad spend in the U.S. 2010-2021
Classified advertising revenue of U.S. newspapers from 2010 to 2015 (in billion U.S. dollars)Classified advertising revenue of U.S. newspapers 2010-2015
Leading newspaper advertisers in United States in 2016, by ad spend (in million U.S. dollars)Largest newspaper advertisers in the U.S. 2016
Change in advertising revenue of select newspaper publishers in the United States from 2013 to 2016U.S. newspaper publishers: ad revenue decline 2013-2016
Change in newspaper advertising volume in select categories in the United States from June to November 2015Newspaper advertising volume growth in the U.S. 2015, by category
Marketing implementation of free newspapers among small to medium sized enterprise (SME) owners in the United States as of November 2016Community newspaper advertising adoption among SMEs in the U.S. 2016
Marketing implementation of daily newspapers among small to medium sized enterprise (SME) owners in the United States as of November 2016Daily newspaper advertising adoption among SMEs in the U.S. 2016

Magazines

The most important statistics

Estimated advertising revenue of periodical publishers in the United States from 2010 to 2015 (in billion U.S. dollars)U.S. periodicals advertising revenue 2010-2015
Magazine advertising spending in the United States from 2013 to 2018, by platform (in billion U.S. dollars)Magazine ad spend in the U.S. 2013-2018, by platform
Magazine advertising expenditure growth in the United States from 2008 to 2015Magazine advertising spending change in the U.S. 2008-2015
Leading print magazine advertisers in the United States in 2015, by spending (in million U.S. dollars)Leading print magazine advertisers in the U.S. 2015
Magazine advertising effectiveness in the United States from July 2014 to June 2015, by positionMagazine advertising effectiveness in the U.S. in 2015, by position
Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Magazine advertising adoption among SMEs in the U.S. 2016
Which of the following media or platforms do you use to advertise or promote your business?Share of SMBs using select print media for advertising or promotion in the U.S. 2016
Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type B2B print marketing and advertising spending share in the U.S. 2016, by type

Out-of-home

The most important statistics

Estimated expenses of U.S. display advertising companies from 2007 to 2015 (in billion U.S. dollars)Expenses of U.S. display advertising companies 2007-2015
Estimated aggregate revenue of U.S. display advertising companies from 2000 to 2015 (in billion U.S. dollars)Estimated revenue of U.S. display advertising companies 2000-2015
Outdoor advertising revenue in the United States from 2009 to 2016 (in billion U.S. dollars)Annual outdoor advertising revenue in the U.S. 2009-2016
Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Outdoor advertising adoption among SMEs in the U.S. 2016
Digital out-of-home advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)DOOH ad spend in the U.S. 2014-2019
Leading outdoor advertisers in the United States in 2015, by ad spend (in million U.S. dollars)Largest outdoor advertisers in the U.S. 2015
Leading outdoor advertising categories in the United States in 2nd quarter 2017, by ad spending (in million U.S. dollars)Leading outdoor advertising categories in the U.S. Q2 2017
Leading out-of-home advertising markets in the United States in 2015, by ad spend (in million U.S. dollars)Largest OOH ad markets in the U.S. 2015

Cinema

The most important statistics

Estimated revenue of U.S. movie theaters from 2010 to 2015, by source (in million U.S. dollars)Revenue sources of U.S. movie theaters 2010-2015
Cinema advertising revenue in the United States from 2010 to 2021 (in million U.S. dollars)Cinema advertising revenue in the U.S. 2010-2021
Cinema advertising expenditure growth in the United States from 2008 to 2015Cinema advertising spending change in the U.S. 2008-2015
Distribution of cinema advertising revenue in the United States in from 2013 to 2016, by target audienceDistribution of cinema advertising revenue in the U.S. 2016, by target
Number of new brands advertised in cinemas in the United States from 2013 to 2016Number of new brands advertised in U.S. cinemas 2013-2016

Digital

The most important statistics

Digital advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars)Digital advertising spending in the U.S. 2015-2021
Change in digital advertising spending in the United States from 2012 to 2018Change in digital ad spend in the U.S. 2012-2018
Digital advertising spending in the United States from 2011 to 2019, by channel (in billion U.S. dollars)Digital advertising spending in the U.S. 2011-2019, by channel
Digital advertising spending in the United States in 2016, by format (in billion U.S. dollars)Digital ad spend in the U.S. 2016, by format
Growth of digital advertising spending in the United States in 2016 and 2017, by formatGrowth of digital advertising spending in the U.S. 2016-2017, by format
Measured advertising spending of leading internet display advertisers in the United States in 2016 (in million U.S. dollars)Leading internet display advertisers in the U.S. 2016
Distribution of digital advertising spending in the United States in 2016, by industryDistribution of U.S. digital ad spend 2016, by industry
Digital classified and directory advertising spending in the Unites States from 2015 to 2020 (in billion U.S. dollars)Digital classifieds & directories ad spend in the U.S. 2015-2020

Advertising effectiveness & response

The most important statistics

Return on advertising spending (ROAS) per dollar invested in the United States as of 4th quarter 2015, by medium (in U.S. dollars)Ad spend ROI in the U.S. 2015, by medium
Which of the following advertising measures would you consider effective for small and medium-sized enterprises?Effective advertising measures according to SMEs in the U.S. 2016
How effective do you think the following digital marketing activities are?Effectiveness of digital marketing activities among SMEs in the U.S. 2016
To what extent do you trust the following forms of advertising/recommendation?Consumer trust in different types of advertising in North America 2011-2015
To what extent do you take action on the following forms of advertising?Advertising response in North America in Q1 2013, by medium
Most resonant advertising message types in North America in 1st quarter 2015Most resonant ad messages in North America 2015
How often do you purchase a product or service advertised in the following media?Advertising effectiveness in the U.S. 2016, by medium
To what degree do the following influence your buying decisions?Types of ads influencing buying decisions in the U.S. 2015

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