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Distribution of time spent with media per day compared to share of ad spending in the United States in 2016

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Time spent with media vs. ad spending in the U.S. 2016 The statistic presents the share of average time spent per day with media by U.S. adults and the share of media advertising spending in the United States in 2016. Mobile accounted for 28 percent of time Americans spent with media in that year and 21 percent of the U.S. ad spending. Mobile advertising spending is forecast to more than double between 2016 and 2021 from 32.64 billion U.S. dollars to over 72 billion U.S. dollars. Some of the biggest spending growth will be seen in native/social advertising, which is expected to reach more than 24 billion U.S. dollars in 2021 and a further five billion U.S. dollars will be spent on messaging advertising.
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Time spent shareAd spending share
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Time spent shareAd spending share
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Description Source More information
The statistic presents the share of average time spent per day with media by U.S. adults and the share of media advertising spending in the United States in 2016. Mobile accounted for 28 percent of time Americans spent with media in that year and 21 percent of the U.S. ad spending. Mobile advertising spending is forecast to more than double between 2016 and 2021 from 32.64 billion U.S. dollars to over 72 billion U.S. dollars. Some of the biggest spending growth will be seen in native/social advertising, which is expected to reach more than 24 billion U.S. dollars in 2021 and a further five billion U.S. dollars will be spent on messaging advertising.
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Release date
June 2017
Region
United States
Survey time period
2016
Supplementary notes
Advertising spend based on IAB data for full year 2016. Time spent share data based on eMarketer 4/17 (excludes out-of-home, video game, and cinema advertising).

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