Priciest shows for advertisers on broadcast TV in the U.S. 2020/21

Published by A. Guttmann, Mar 29, 2021

In the 2020/21 TV broadcast season in the United States, it was the most expensive to advertise during the popular football TV shows - a 30-second spot on NBC's Sunday Night Football cost 783.72 thousand U.S. dollars, while the same length commercial aired during Thursday Night Football on FOX was priced at 624.63 thousand dollars.

Leading TV shows on broadcast TV in the United States during the 2020/21 TV season, by cost of a 30-second spot (in U.S. dollars)

	Cost in U.S. dollars
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Source

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Sources

Release date

November 2020

More information

Region

United States

Survey time period

2020/21 TV season

Special properties

surveyed among media buying agencies

Supplementary notes

The source provides the following information about the methodology: "[The] survey is compiled using data from as many as six agencies. The resulting prices should be viewed as directional indicators and are not the actual price that every advertiser pays for a 30-second spot. The numbers are based on a range of agency estimates that can vary depending on the amount of inventory purchased from a network, the inclusion of any nontraditional advertising such as product placements, and the relationship an advertiser and media-buying agency has with a network. Most TV advertising is typically purchased as part of larger negotiations, not on a one-off basis. These estimates also reflect the prices advertisers and networks agreed on in this year's upfront marketplace. Prices have likely changed for those wishing to buy a spot closer to the air date in the so-called "scatter" market."