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Priciest shows for advertisers on broadcast TV in the U.S. 2018/19
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Priciest shows for advertisers on broadcast TV in the U.S. 2018/19
Leading TV shows on broadcast TV in the United States during the 2018/19 TV season, by cost of a 30-second spot (in U.S. dollars)
by A. Guttmann,
last edited
Oct 15, 2019
The statistic presents leading TV shows on broadcast TV in the United States in the 2018/19 TV season, by cost of a 30-second spot. Fox's "Empire" ranked fifth, charging 227.5 thousand U.S. dollars for a 30 second ad.
Leading TV shows on broadcast TV in the United States during the 2018/19 TV season, by cost of a 30-second spot (in U.S. dollars)
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by A. Guttmann,
last edited
Oct 15, 2019
The statistic presents leading TV shows on broadcast TV in the United States in the 2018/19 TV season, by cost of a 30-second spot. Fox's "Empire" ranked fifth, charging 227.5 thousand U.S. dollars for a 30 second ad.
- Show sources information
- Show publisher information
- Release date
- October 2018
- Region
- United States
- Survey time period
- 2018/19 TV season
- Special properties
- surveyed among media buying agencies
- Supplementary notes
- The source provides the following information about the methodology: "[The] survey is compiled using data from as many as six agencies. The resulting prices should be viewed as directional indicators and are not the actual price that every advertiser pays for a 30-second spot. The numbers are based on a range of agency estimates that can vary depending on the amount of inventory purchased from a network, the inclusion of any nontraditional advertising such as product placements, and the relationship an advertiser and media-buying agency has with a network. Most TV advertising is typically purchased as part of larger negotiations, not on a one-off basis. These estimates also reflect the prices advertisers and networks agreed on in this year's upfront marketplace. Prices have likely changed for those wishing to buy a spot closer to the air date in the so-called "scatter" market."
Source
- Show sources information
- Show publisher information
- Release date
- October 2018
More information
- Region
- United States
- Survey time period
- 2018/19 TV season
- Special properties
- surveyed among media buying agencies
- Supplementary notes
- The source provides the following information about the methodology: "[The] survey is compiled using data from as many as six agencies. The resulting prices should be viewed as directional indicators and are not the actual price that every advertiser pays for a 30-second spot. The numbers are based on a range of agency estimates that can vary depending on the amount of inventory purchased from a network, the inclusion of any nontraditional advertising such as product placements, and the relationship an advertiser and media-buying agency has with a network. Most TV advertising is typically purchased as part of larger negotiations, not on a one-off basis. These estimates also reflect the prices advertisers and networks agreed on in this year's upfront marketplace. Prices have likely changed for those wishing to buy a spot closer to the air date in the so-called "scatter" market."
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Statistics on "TV advertising in the U.S."
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- Share of online TV in TV advertising revenue in the United States from 2012 to 2018Share of online TV in TV advertising revenue in the U.S. 2012-2018
- National primetime TV upfront ad sales in the United States from 2008/09 to 2019/20 season (in million U.S. dollars)National primetime TV upfront ad sales in the U.S. 2008-2020
- Upfront TV advertising spending in the United States in 2018/19 season, by category (in million U.S. dollars)Upfront TV advertising spending in the U.S. 2018/19, by industry
- Advertising spending vs. consumer time spent in the United States in 2018, by mediumMedia ad spend vs. time spent in the U.S. in 2018
- Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)Ad spend ROI in the U.S. 2018, by medium
- Average ad time per hour of primetime national TV on broadcast networks in the United States in 1st quarter 2019 (in minutes. seconds) Average ad time per hour of primetime national TV on broadcast networks U.S. Q1 2019
- Average ad time per hour of primetime national TV on cable network groups in the United States in 1st quarter 2019 (in minutes. seconds)Average ad time per hour of primetime national TV on cable networks U.S. Q1 2019
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The most important statistics
- Leading TV shows on broadcast TV in the United States during the 2018/19 TV season, by cost of a 30-second spot (in U.S. dollars)Priciest shows for advertisers on broadcast TV in the U.S. 2018/19
- Average price for screening a 30-second commercial during the Academy Awards from 2002 to 2018 (in million U.S. dollars)Advertising price during the Academy Awards broadcast 2002-2018
- Average cost of a 30-second TV commercial during the Grammy Awards from 2010 to 2018 (in 1,000 U.S. dollars)Average cost of a TV commercial during the Grammy Awards 2010-2018
- Average cost of a 30-second commercial during the Golden Globes from 2010 to 2018 (in thousand U.S. dollars)Golden Globes: cost of a TV commercial 2010-2018
- Average cost of an upfront TV ad unit during NBA finals from 2014 to 2018 (in 1,000 U.S. dollars)NBA finals: upfront cost of a TV commercial 2014-2018
- Average cost of a 30-second TV commercial during the Super Bowl from 2003 to 2018 (in million U.S. dollars)Average cost of a TV commercial during the Super Bowl 2003-2018
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The most important statistics
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- Estimated number of addressable TV viewers in the United States in 2016 and 2018 (in millions)Number of addressable TV viewers in the U.S. 2016-2018
- Interactive, VoD and addressable TV advertising spending in the United States from 2010 to 2020 (in billion U.S. dollars)Interactive, VoD and addressable TV ad spend in the U.S. 2010-2020
- Addressable TV advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Addressable TV ad spend in the U.S. 2015-2020
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- Consumer perceptions
The most important statistics
- Share of adults who pay attention to commercials in the United States as of April 2019Share of U.S. adults paying attention to commercials in 2019
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- Share of adults who pay attention to commercials in the United States as of April 2019, by age groupShare of U.S. adults paying attention to commercials in 2019, by age
- Share of adults who pay attention to commercials in the United States as of April 2019, by ethnicityShare of U.S. adults paying attention to commercials in 2019, by ethnicity
- Attitudes towards product placement in shows and movies in the United States as of June 2018Attitudes towards product placement in shows & movies in the U.S. 2018
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- Sunday Night Football: ad price on U.S. TV 2014-2019
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- This Is Us: ad price on U.S. TV 2014-2019
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- TV advertising revenue in the U.S. 2018-2023
- Share of online TV in TV advertising revenue in the U.S. 2012-2018
- National primetime TV upfront ad sales in the U.S. 2008-2020
- Upfront TV advertising spending in the U.S. 2018/19, by industry
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- Ad spend ROI in the U.S. 2018, by medium
- Average ad time per hour of primetime national TV on broadcast networks U.S. Q1 2019
- Average ad time per hour of primetime national TV on cable networks U.S. Q1 2019
- TV channels with most ads in the U.S. in Q4 2018, by ad count
- Priciest shows for advertisers on broadcast TV in the U.S. 2018/19
- Advertising price during the Academy Awards broadcast 2002-2018
- Average cost of a TV commercial during the Grammy Awards 2010-2018
- Golden Globes: cost of a TV commercial 2010-2018
- NBA finals: upfront cost of a TV commercial 2014-2018
- Average cost of a TV commercial during the Super Bowl 2003-2018
- Largest advertisers on broadcast network TV in the U.S. 2018
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- Leading advertisers at the Academy Awards 2018
- Largest Super Bowl advertisers 2018
- Leading TV advertisers during the NCAA championship 2018
- Estimated weekly TV ad spend of U.S. companies May 2019
- Leading TV advertising categories during the NCAA championship 2018
- Largest national TV ad categories in the U.S. 2017
- Most advertised automobiles on TV in the U.S. in Q4 2018, by ad count
- Most advertised beverages on TV in the U.S. in Q4 2018, by ad count
- Most advertised pharmaceuticals on TV in the U.S. in Q4 2018, by ad count
- Most advertised foods related brands on TV in the U.S. in Q4 2018, by ad count
- Most advertised products & services on TV in the U.S. in Q4 2018, by ad count
- Programmatic TV ad spend in the U.S. 2015-2020
- Share of TV advertising budgets spent programmatically in the U.S. 2017-2018
- Number of addressable TV viewers in the U.S. 2016-2018
- Interactive, VoD and addressable TV ad spend in the U.S. 2010-2020
- Addressable TV ad spend in the U.S. 2015-2020
- Addressable & data-enabled TV adoption among U.S. advertisers 2018
- Share of U.S. adults paying attention to commercials in 2019
- Share of U.S. adults paying attention to commercials in 2019, by gender
- Share of U.S. adults paying attention to commercials in 2019, by age
- Share of U.S. adults paying attention to commercials in 2019, by ethnicity
- Attitudes towards product placement in shows & movies in the U.S. 2018
- Share of consumers who made big purchases influenced by advertising in the U.S. 2018
- Share of U.S. adults paying more for commercial-free basic cable in 2019
- Share of U.S. adults paying more for commercial-free network cable package in 2019
- Sunday Night Football: ad price on U.S. TV 2014-2019
- 60 Minutes: ad price on U.S. TV 2014-2019
- This Is Us: ad price on U.S. TV 2014-2019
- The Blacklist: ad price on U.S. TV 2014-2019
- Big Bang Theory: ad price on U.S. TV 2014-2019
- Modern Family: ad price on U.S. TV 2014-2019
- How to Get Away with Murder: ad price on U.S. TV 2014-2019
- Empire: ad price on U.S. TV 2014-2019
- The Simpsons: ad price on U.S. TV 2014-2019
- Dancing with the Stars: ad price on U.S. TV 2014-2019
- Thursday Night Football: ad price on U.S. TV 2014-2019
- Family Guy: ad price on U.S. TV 2014-2019
- Cooking Channel shows with largest ad revenue 2016
- Scandal: ad price 2016-2017
- MTV shows with largest ad revenue 2016
- Consumers preferred episode length for TV dramas in the U.S. 2017
- Estimated share of female speaking time in GoT seasons 2019
- Most popular TV genres in Australia 2018
- Awareness of the TV series House of Cards among U.S. consumers 2017
- Game of Thrones season premiere audience demand in Germany 2016-2019, by season
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