The statistic presents leading TV shows on broadcast TV in the United States in the 2016/17 TV season, by cost of a 30-second spot. Fox's "Empire" ranked fourth, charging 437.1 thousand U.S. dollars for a 30 second ad.
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Priciest shows for advertisers on broadcast TV in the U.S. 2016/17
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Leading TV shows on broadcast TV in the United States during the 2016/17 TV season, by cost of a 30-second spot (in U.S. dollars)
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The statistic presents leading TV shows on broadcast TV in the United States in the 2016/17 TV season, by cost of a 30-second spot. Fox's "Empire" ranked fourth, charging 437.1 thousand U.S. dollars for a 30 second ad.
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Description
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More information
The statistic presents leading TV shows on broadcast TV in the United States in the 2016/17 TV season, by cost of a 30-second spot. Fox's "Empire" ranked fourth, charging 437.1 thousand U.S. dollars for a 30 second ad.
Show more- Show sources information
- Show publisher information
- Release date
- October 2016
- Region
- United States
- Survey time period
- 2016-17 TV season
- Special properties
- surveyed among media buying agencies
- Supplementary notes
- The source provides the following information about the methodology: "[The] survey is compiled using data from as many as six agencies. The resulting prices should be viewed as directional indicators and are not the actual price that every advertiser pays for a 30-second spot. The numbers are based on a range of agency estimates that can vary depending on the amount of inventory purchased from a network, the inclusion of any nontraditional advertising such as product placements, and the relationship an advertiser and media-buying agency has with a network. Most TV advertising is typically purchased as part of larger negotiations, not on a one-off basis. These estimates also reflect the prices advertisers and networks agreed on in this year's upfront marketplace. Prices have likely changed for those wishing to buy a spot closer to the air date in the so-called "scatter" market."
More information
- Region
- United States
- Survey time period
- 2016-17 TV season
- Special properties
- surveyed among media buying agencies
- Supplementary notes
- The source provides the following information about the methodology: "[The] survey is compiled using data from as many as six agencies. The resulting prices should be viewed as directional indicators and are not the actual price that every advertiser pays for a 30-second spot. The numbers are based on a range of agency estimates that can vary depending on the amount of inventory purchased from a network, the inclusion of any nontraditional advertising such as product placements, and the relationship an advertiser and media-buying agency has with a network. Most TV advertising is typically purchased as part of larger negotiations, not on a one-off basis. These estimates also reflect the prices advertisers and networks agreed on in this year's upfront marketplace. Prices have likely changed for those wishing to buy a spot closer to the air date in the so-called "scatter" market."
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Statistics on "Television in the U.S."
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- Compound annual growth rate of the media and entertainment spending in the United States between 2016 and 2021, by sectorGrowth of the media and entertainment spending in the U.S. 2016-2021, by sector
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- Number of TV households in the United States from season 2000-2001 to season 2017-2018 (in millions)Number of TV households in the U.S. 2000-2018
- Number of TV households in North America from 2010 to 2021, by platform (in millions)Number of TV households in North America 2010-2021, by platform
- Number of TV households in the largest local TV markets in the United States in the broadcast season 2017-2018TV households in the largest local TV markets in the U.S. 2017
- Daily reach of various media in the United States in spring 2016Media reach in the U.S. 2016
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- Internet-connected TV penetration rate in the United States from 2014 to 2017Connected TV penetration rate in the U.S. 2017
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The most important statistics
- Total employment in U.S. broadcasting industries from 2001 to 2018 (in 1,000s)Employment in U.S. broadcasting industries 2001-2018
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- Average hourly earnings of all employees in U.S. broadcasting industries from 2007 to 2017 (in U.S. dollars)Average hourly earnings in U.S. broadcasting industries 2007-2017
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- Leading cable networks in the United States in April 2018, by number of total day viewers (in thousands)Cable networks: number of viewers in the U.S. April 2018
- Leading ad supported broadcast and cable networks in the United States in 2017, by average number of viewersMost watched TV networks in the U.S. 2017
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- Leading new network TV series in the United States in the 2016-17 season, by number of viewers (in millions)Most watched new network TV series in the U.S. 2016
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- Distribution of binge viewers in the United States in the United States in 2017, by ageBinge viewing habits in the United States in 2017, by age
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- Which of the following sources is your main method for binge viewing?Binge viewing: devices used in the U.S. 2016
- Would you prefer the ability to make your own pay TV package by selecting only the channels you want to watch?Interest in tailored pay-TV packages in North America 2017
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- Content
The most important statistics
- Number of original scripted TV series in the United States from 2009 to 2017Number of scripted TV series in the U.S. 2009-2017
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- Leading cable TV series in the United States in Fall 2016, by number of viewers (in millions)Most watched cable TV series in the U.S. 2016
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- Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars)Short-form DRTV quarterly spend in the U.S. 2010-2017
- Leading movie commercials in the United States from June 4 to June 10, 2018, by television advertising spending (in million U.S. dollars)Leading trailers in the U.S. June 2018, by weekly TV ad spend
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Statistics
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