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Leading TV shows on broadcast TV in the United States during the 2016/17 TV season, by cost of a 30-second spot (in U.S. dollars)

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Cost in U.S. dollars
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Description Source More information
The statistic presents leading TV shows on broadcast TV in the United States in the 2016/17 TV season, by cost of a 30-second spot. Fox's "Empire" ranked fourth, charging 437.1 thousand U.S. dollars for a 30 second ad.
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Release date
October 2016
Region
United States
Survey time period
2016-17 TV season
Special properties
surveyed among media buying agencies
Supplementary notes
The source provides the following information about the methodology: "[The] survey is compiled using data from as many as six agencies. The resulting prices should be viewed as directional indicators and are not the actual price that every advertiser pays for a 30-second spot. The numbers are based on a range of agency estimates that can vary depending on the amount of inventory purchased from a network, the inclusion of any nontraditional advertising such as product placements, and the relationship an advertiser and media-buying agency has with a network. Most TV advertising is typically purchased as part of larger negotiations, not on a one-off basis. These estimates also reflect the prices advertisers and networks agreed on in this year's upfront marketplace. Prices have likely changed for those wishing to buy a spot closer to the air date in the so-called "scatter" market."

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