H&M is a leading global fashion company with strong values and a clear business concept. H&M has a passion for fashion, a belief in people and a desire to always exceed customers’ expectations – and to do so in a sustainable way. H&M constantly strives to have the best customer offering in each individual market – which includes giving customers the best price. Through multiple brands and concepts H&M offers a broad and varied range of inspiring fashion that lets customers explore and develop their own personal style. H&M has collections for women, men, teenagers and children. The range also includes sportswear, underwear, shoes, accessories and cosmetics, as well as home textiles and decorations from H&M Home.
Germany is H&M's largest market. In 2014, 4.71 billion U.S. dollars were generated from that country alone. The company operates over 4,700 stores worldwide and employs over 120,000 people. As a result, H&M was considered to be the second most valuable apparel brand in the world; behind Nike as of 2017.
H&M aims to be the more sustainable choice for today’s increasingly aware customers. To this end, H&M’s investments in social improvements and reduced environmental impact extend throughout the product life cycle – from responsible use of natural resources to ensuring good working conditions at suppliers’ factories. Sustainability work is thoroughly integrated into the business, not only because it is an investment in the customer offering,but also because it is vital to the group’s long-term growth and development