Gender composition of mobile shoppers in the UK in 2012

Composition of mobile shoppers in the United Kingdom as of July 2012, by gender (in percent)

Gender composition of mobile shoppers in the UK in 2012 This statistic gives information on the composition of mobile retail audiences in the United Kingdom as of July 2012, by gender. During that month, 45 percent of unique mobile shoppers using smartphones were female.
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Composition of mobile shoppers in the United Kingdom as of July 2012, by gender (in percent)

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Share of unique visitors
Male55%
Female45%
Share of unique visitors
Male55%
Female45%
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This statistic gives information on the composition of mobile retail audiences in the United Kingdom as of July 2012, by gender. During that month, 45 percent of unique mobile shoppers using smartphones were female.
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Release date
October 2012
Region
United Kingdom
Survey time period
July 2012
Age group
8-19 years
Special properties
Mobile shoppers
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