Popular channels to discover new e-commerce retailers in China in 2011

This survey gives information on how Chinese online shoppers discover new e-commerce retailers in 2011. That year, 0.25 percent of respondents reported that they discovered new e-commerce retailers from in-game advertising whereas 18.55 percent relied on recommendations of friends.

Most popular channels to discover new e-commerce retailers in China in 2011, by share of online shoppers

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Source

Release date

July 2012

Region

China

Survey time period

August and September 2011

Number of respondents

over 1,000 online shoppers

Special properties

150 cities

Supplementary notes

* Taobao is a C2C e-commerce website.

Half of the respondents lived in all key first and second tier cities.
The source does not provide information regarding the age of respondents.

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