Popular channels to discover new e-commerce retailers in China in 2011

Most popular channels to discover new e-commerce retailers in China in 2011, by share of online shoppers (in percent)

Popular channels to discover new e-commerce retailers in China in 2011 This survey gives information on how Chinese online shoppers discover new e-commerce retailers in 2011. That year, 0.25 percent of respondents reported that they discovered new e-commerce retailers from in-game advertising whereas 18.55 percent relied on recommendations of friends.
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Most popular channels to discover new e-commerce retailers in China in 2011, by share of online shoppers (in percent)

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Share of respondents
Taobao*42.71%
Online advertising27.51%
Friends18.22%
BBS11.18%
Baidu search7.79%
Family3.39%
Social networking services3.14%
TV/radio advertising2.89%
Google search2.26%
Other search engines2.26%
Out-of-home advertising2.14%
Print advertising1.88%
Blogs0.88%
In-Game Advertising0.25%
Others1.88%
Share of respondents
Taobao*42.71%
Online advertising27.51%
Friends18.22%
BBS11.18%
Baidu search7.79%
Family3.39%
Social networking services3.14%
TV/radio advertising2.89%
Google search2.26%
Other search engines2.26%
Out-of-home advertising2.14%
Print advertising1.88%
Blogs0.88%
In-Game Advertising0.25%
Others1.88%
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This survey gives information on how Chinese online shoppers discover new e-commerce retailers in 2011. That year, 0.25 percent of respondents reported that they discovered new e-commerce retailers from in-game advertising whereas 18.55 percent relied on recommendations of friends.
Show more
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