U.S. Hispanic consumers: average visits per month to purchase CPG by category 2014

This statistic represents the results of an online survey among 1,568 U.S. Hispanic shoppers from September to November 2014. Hispanic consumers were asked how frequently they visit the supermarket to purchase consumer packaged goods (CPG). The results showed that U.S. Hispanic adults made on average 1.8 shopping trips in order to buy health and beauty aids.

Average number of shopping trips per month of Hispanics to purchase consumer packaged goods (CPG) in the United States in 2014, by category

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Release date

March 2015


United States

Survey time period

September to November 2014

Number of respondents

1,568 respondents

Age group

18 years and older

Special properties

Hispanic shoppers

Method of interview

Online survey

Supplementary notes

For the Hispanic oversamples, in order to reach a more representative population, Nielsen conducted a portion of the survey using a CATI (computer-assisted telephone interviewing) system. Both mobile-only respondents and those with a landline were contacted using this method.

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Statistics on "Hispanics in the U.S.: Shopping behavior"

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