Average cost of a TV commercial during the Super Bowl 2003-2019

During the LIII Super Bowl in 2019, the average price of a 30-second long TV commercial reached 4.5 million U.S. dollars, second highest rate in the last decade, following the 4.7 million price tag of 2017.

Average cost of a 30-second TV commercial during the Super Bowl from 2003 to 2019

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Release date

January 2020


United States

Survey time period

2003 to 2019

Supplementary notes

The source provides the following note: "Dollar amounts are different from previous year reports due to a methodology change in the underlying source data."
Figures for periods prior to 2010 come from earlier releases and have not been restated; use for reference purposes only.

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Statistics on "TV advertising in the U.S."

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