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Average cost of a TV commercial during the Super Bowl 2003-2021

During the LIV Super Bowl in 2020, the average price of a 30-second long TV commercial reached 5.2 million U.S. dollars, the highest rate in the last decade. In 2021 it is estimated that the price of a 30-second spot will amount to 5.6 million dollars, beating last year's record.

Average cost of a 30-second TV commercial during the Super Bowl from 2003 to 2021

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Release date

January 2021


United States

Survey time period

2003 to 2020

Supplementary notes

The source provides the following note: "Dollar amounts are different from previous year reports due to a methodology change in the underlying source data."
Figures for periods prior to 2010 come from earlier releases and have not been restated; use for reference purposes only.

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Statistics on "TV advertising in the U.S."

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