Where do you prefer to purchase from when using a mobile phone or tablet?

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Total18-24 years25-34 years35-44 years45-54 years55-64 years
Mobile website33.9%43.7%40.8%32%28.4%26%
Mobile app17.6%25.6%22.5%18.5%13.5%2.4%
No preference48.5%30.7%36.7%49.5%58.1%71.5%

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This statistic presents information on the shopping channel preferences of U.S. consumers as of August 2016, sorted by age group. In total, 33.9 percent of respondents preferred to shop via mobile website, with 18 to 24 year olds most clearly stating their preference for this mobile shopping channel at 43.7 percent.
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Release date
October 2016
United States
Survey time period
August 2016
Number of respondents
1,765 respondents
Age group
18 to 64 years

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Statistics on "Mobile commerce in the United States"

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