Perceived barriers to consuming functional foods in the U.S. 2013

This statistic shows the results of a consumer survey conducted by the International Food Information Council in 2013. U.S. adults were asked about possible barriers that prevent them from consuming functional foods. Some 54 percent of respondents rated 'Availability' as major or minor barrier that stopped them from eating functional foods.

Perceived barriers that stopped U.S. consumers from eating functional foods in 2013

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Release date

October 2013


United States

Survey time period

July 9 to July 22, 2013

Number of respondents

1,005 respondents

Age group

18-80 years

Special properties

U.S. adults

Method of interview

Online survey

Supplementary notes

* Multiple responses were possible. Percentages include the answers given as 'major' and 'minor' reason.

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