Perceived barriers to consuming functional foods in the U.S. 2013

Perceived barriers that stopped U.S. consumers from eating functional foods in 2013

by Statista Research Department, last edited Oct 2, 2013
Perceived barriers to consuming functional foods in the U.S. 2013 This statistic shows the results of a consumer survey conducted by the International Food Information Council in 2013. U.S. adults were asked about possible barriers that prevent them from consuming functional foods. Some 54 percent of respondents rated 'Availability' as major or minor barrier that stopped them from eating functional foods.
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Perceived barriers that stopped U.S. consumers from eating functional foods in 2013

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Share of respondents*
Foods are more expensive86
Skepticism about these foods72
Preference of basic foods71
Taste70
Conflicting information on these foods64
Lack of knowledge on which functional foods to buy for desired health benefits63
Lack of knowledge on amount of functional foods to eat for desired health benefits63
Non-purchase decision due to uncertainties of the health claim on the food package58
Vitamins and supplements provide more nutritional value55
Confidence in the science-based health claims54
Availability54
Vitamins and supplements provide the exact amount I need53
Lack of desire to try new foods50
Uncertainty of how to prepare foods48
My diet is already healthful enough48
Mental effort it takes to learn about these foods47
Share of respondents*
Foods are more expensive86
Skepticism about these foods72
Preference of basic foods71
Taste70
Conflicting information on these foods64
Lack of knowledge on which functional foods to buy for desired health benefits63
Lack of knowledge on amount of functional foods to eat for desired health benefits63
Non-purchase decision due to uncertainties of the health claim on the food package58
Vitamins and supplements provide more nutritional value55
Confidence in the science-based health claims54
Availability54
Vitamins and supplements provide the exact amount I need53
Lack of desire to try new foods50
Uncertainty of how to prepare foods48
My diet is already healthful enough48
Mental effort it takes to learn about these foods47
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by Statista Research Department, last edited Oct 2, 2013
This statistic shows the results of a consumer survey conducted by the International Food Information Council in 2013. U.S. adults were asked about possible barriers that prevent them from consuming functional foods. Some 54 percent of respondents rated 'Availability' as major or minor barrier that stopped them from eating functional foods.
Show more
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