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Self-assessment of health of diet among U.S. shoppers in 2015*

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U.S. shoppers' self-assessment of own diet 2015 This statistic depicts the results of a survey conducted by the Food Marketing Institute in 2015. U.S. consumers were asked how they would rate the healthfulness of their own diet. The findings present that 71 percent of U.S. shoppers believe their diets could be healthier.
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Share of respondents
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Share of respondents
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Description Source More information
This statistic depicts the results of a survey conducted by the Food Marketing Institute in 2015. U.S. consumers were asked how they would rate the healthfulness of their own diet. The findings present that 71 percent of U.S. shoppers believe their diets could be healthier.
Show more
Release date
August 2015
Region
United States
Survey time period
2015
Number of respondents
1,164 respondents
Age group
18 years and older
Special properties
U.S. consumers
Method of interview
Online survey
Supplementary notes
* The original question ran as follows: "Thinking of all the foods you eat at home how would you describe your diet?"
** Top-2 box "Currently healthy"
*** Bottom-2 box "Could be healthier"

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