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U.S. shoppers' self-assessment of own diet 2015

This statistic depicts the results of a survey conducted by the Food Marketing Institute in 2015. U.S. consumers were asked how they would rate the healthfulness of their own diet. The findings present that 71 percent of U.S. shoppers believe their diets could be healthier.

Self-assessment of health of diet among U.S. shoppers in 2015*

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Release date

August 2015


United States

Survey time period


Number of respondents

1,164 respondents

Age group

18 years and older

Special properties

U.S. consumers

Method of interview

Online survey

Supplementary notes

* The original question ran as follows: "Thinking of all the foods you eat at home how would you describe your diet?"
** Top-2 box "Currently healthy"
*** Bottom-2 box "Could be healthier"

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Statistics on "Eating behavior in the U.S."

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