Main barriers to effective e-mail marketing in the UK in 2012 and 2013

The statistic presents data on the main barriers to effetive e-mail marketing in the United Kingdom in 2012 and 2013. In 2012, 33 percent of the respondents stated that lack of skills and training was a main barrier to effective e-mail marketing.

Main barriers to effective e-mail marketing in the United Kingdom in 2012 and 2013

20122013
Quality of e-mail database55%50%
Lack of strategy51%43%
Lack of time-41%
Lack of segmentation47%39%
Lack of staff-33%
Poor measurement and analytics37%32%
Lack of integration-32%
Lack of skills and training33%32%
Lack of relevant content30%29%
Poor e-mail technology27%23%
Lack of budget/finances24%23%
Deliverability issues23%18%
Lack of senior manager buy-in19%16%
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Sources

Release date

April 2013

Region

United Kingdom

Survey time period

2013: January and February 2013

Number of respondents

2013: n = 1,329

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.
Respondents included both client-side (in-house) marketers, as well as e-mail service providers and agencies.
Missing values were not provided by the source.
Date of survey and the number of respodents for 2013 were taken from this publication. Survey data for 2012 were not provided by the source.

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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