Main barriers to effective e-mail marketing in the UK in 2012 and 2013

Main barriers to effective e-mail marketing in the United Kingdom in 2012 and 2013

Main barriers to effective e-mail marketing in the UK in 2012 and 2013 The statistic presents data on the main barriers to effetive e-mail marketing in the United Kingdom in 2012 and 2013. In 2012, 33 percent of the respondents stated that lack of skills and training was a main barrier to effective e-mail marketing.
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Main barriers to effective e-mail marketing in the United Kingdom in 2012 and 2013

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20122013
Quality of e-mail database55%50%
Lack of strategy51%43%
Lack of time-41%
Lack of segmentation47%39%
Lack of staff-33%
Poor measurement and analytics37%32%
Lack of integration-32%
Lack of skills and training33%32%
Lack of relevant content30%29%
Poor e-mail technology27%23%
Lack of budget/finances24%23%
Deliverability issues23%18%
Lack of senior manager buy-in19%16%
20122013
Quality of e-mail database55%50%
Lack of strategy51%43%
Lack of time-41%
Lack of segmentation47%39%
Lack of staff-33%
Poor measurement and analytics37%32%
Lack of integration-32%
Lack of skills and training33%32%
Lack of relevant content30%29%
Poor e-mail technology27%23%
Lack of budget/finances24%23%
Deliverability issues23%18%
Lack of senior manager buy-in19%16%
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The statistic presents data on the main barriers to effetive e-mail marketing in the United Kingdom in 2012 and 2013. In 2012, 33 percent of the respondents stated that lack of skills and training was a main barrier to effective e-mail marketing.
Show more
Release date
April 2013
Region
United Kingdom
Survey time period
2013: January and February 2013
Method of interview
Online survey
Supplementary notes
Multiple answers were possible.
Respondents included both client-side (in-house) marketers, as well as e-mail service providers and agencies.
Missing values were not provided by the source.
Date of survey and the number of respodents for 2013 were taken from this publication. Survey data for 2012 were not provided by the source.
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