Main barriers to effective e-mail marketing in the UK in 2012 and 2013

Main barriers to effective e-mail marketing in the United Kingdom in 2012 and 2013

by Statista Research Department, last edited Apr 12, 2013
Main barriers to effective e-mail marketing in the UK in 2012 and 2013 The statistic presents data on the main barriers to effetive e-mail marketing in the United Kingdom in 2012 and 2013. In 2012, 33 percent of the respondents stated that lack of skills and training was a main barrier to effective e-mail marketing.
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Main barriers to effective e-mail marketing in the United Kingdom in 2012 and 2013

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20122013
Quality of e-mail database55%50%
Lack of strategy51%43%
Lack of time-41%
Lack of segmentation47%39%
Lack of staff-33%
Poor measurement and analytics37%32%
Lack of integration-32%
Lack of skills and training33%32%
Lack of relevant content30%29%
Poor e-mail technology27%23%
Lack of budget/finances24%23%
Deliverability issues23%18%
Lack of senior manager buy-in19%16%
20122013
Quality of e-mail database55%50%
Lack of strategy51%43%
Lack of time-41%
Lack of segmentation47%39%
Lack of staff-33%
Poor measurement and analytics37%32%
Lack of integration-32%
Lack of skills and training33%32%
Lack of relevant content30%29%
Poor e-mail technology27%23%
Lack of budget/finances24%23%
Deliverability issues23%18%
Lack of senior manager buy-in19%16%
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by Statista Research Department, last edited Apr 12, 2013
The statistic presents data on the main barriers to effetive e-mail marketing in the United Kingdom in 2012 and 2013. In 2012, 33 percent of the respondents stated that lack of skills and training was a main barrier to effective e-mail marketing.
Show more
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