Trade show cost-per-visitor reached in the U.S. 2001-2011, by type

This statistic shows the cost-per-visitor reached (CVR) at trade shows in the United States from 2001 to 2011, broken down by type. The statistic shows that in the ten years between 2001 and 2011, both the attraction CVR and the efficiency CVR have increased. Efficiency CVR has grown from 193 U.S. dollars per visitor in 2001 to 274 U.S. dollars per visitor in 2011.

Cost-per-visitor reached at trade shows in the United States from 2001 to 2011, by type

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Source

Release date

April 2012

Region

United States

Survey time period

2001 to 2011

Supplementary notes

* The attraction cost-per-visitor is the cost per visitor who remembered visiting a company's exhibit and was part of the exhibitor's potential audience.
**The exhibit efficiency cost-per-visitor is the cost per visitor who was part of the exhibitor's potential audience and remembers having meaningful engagement.

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Statistics on "Trade show and event marketing "

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