Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Ad spend of selected insurance brands in the U.S. in 2019

In a 2019 study ranking insurance companies based on advertising spending, GEICO, Progressive and State Farm took the top three spots with 1.62 billion U.S. dollars, 1.02 billion dollars and 627 million dollars in ad expenditures respectively. These were the highest results, as the remaining contestants spent less than 400 million U.S. dollars that year on advertising their services.

A look into GEICO’s business

GEICO, or The Government Employees Insurance Company, was founded in 1936 as means of providing car insurance to federal government employees who were considered more reliable customers. The company was publicly traded between 1948 and 1996, after which it was purchased by Berkshire Hathaway. Despite its tumultuous past with a fair share of financial problems, today GEICO thrives, as seen by the growing value of earned premiums.
The insurer is widely known for their animated spokesperson, the GEICO Gecko, whose cockney accent and humorous antics in commercials lingers in the memories of TV audiences. In fact, GEICO is very often one of the leading TV advertisers in the United States. However, creating such lasting impressions is costly, so it is not surprising that GEICO’s advertising spending amounts to 1.6 billion U.S. dollars.

Advertising spending of selected insurance brands in the United States in 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until December 20th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

July 2020

Region

United States

Survey time period

2019

Special properties

measured media only

Supplementary notes

Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Insurance industry in the United States"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.