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Digital ads vs print or TV ads: perceived influence on UK buyers in 2012, by age

Share of UK buyers finding digital ads more influential than print or TV ads in 2012, by age*

Digital ads vs print or TV ads: perceived influence on UK buyers in 2012, by age This statistic shows the share of UK consumers who reported agreeing that digital ads have a greater influence on buying decisions than print or TV ads in 2012, broken down by age groupings. Fourty-one percent of respondents aged 14 to 17 agreed that digital ads have a greater influence on buying decisions.
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Share of UK buyers finding digital ads more influential than print or TV ads in 2012, by age*

Survey respondents in agreement
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This statistic shows the share of UK consumers who reported agreeing that digital ads have a greater influence on buying decisions than print or TV ads in 2012, broken down by age groupings. Fourty-one percent of respondents aged 14 to 17 agreed that digital ads have a greater influence on buying decisions.
Show more
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