Digital ads vs print or TV ads: perceived influence on UK buyers in 2012, by age

This statistic shows the share of UK consumers who reported agreeing that digital ads have a greater influence on buying decisions than print or TV ads in 2012, broken down by age groupings. Fourty-one percent of respondents aged 14 to 17 agreed that digital ads have a greater influence on buying decisions.

Share of UK buyers finding digital ads more influential than print or TV ads in 2012, by age*

Survey respondents in agreement
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Source

Release date

April 2013

Region

United Kingdom

Survey time period

December 2012

Number of respondents

n = 2,085

Age group

16-75 years

Special properties

UK consumers

Method of interview

Online survey

Supplementary notes

* Respondents were asked to report agreement or disagreement with the statement: "digital ads have a greater influence on buying decisions than print or TV ads."

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