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Digital ads vs print or TV ads: perceived influence on UK buyers in 2012, by age

Published by Statista Research Department, Apr 30, 2013
This statistic shows the share of UK consumers who reported agreeing that digital ads have a greater influence on buying decisions than print or TV ads in 2012, broken down by age groupings. Fourty-one percent of respondents aged 14 to 17 agreed that digital ads have a greater influence on buying decisions.

Share of UK buyers finding digital ads more influential than print or TV ads in 2012, by age*

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Source

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Release date

April 2013

Region

United Kingdom

Survey time period

December 2012

Number of respondents

n = 2,085

Age group

16-75 years

Special properties

UK consumers

Method of interview

Online survey

Supplementary notes

* Respondents were asked to report agreement or disagreement with the statement: "digital ads have a greater influence on buying decisions than print or TV ads."

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