Global penetration social media 2021

As of February 2021, YouTube had a global penetration rate of 62 percent, followed closely by Meta's Facebook, with 61 percent. Overall, instant messaging service WhatsApp had a global penetration rate of 52 percent. Additionally, 12 percent of people used TikTok, and one in ten people around the world use messaging service Telegram.

Global active usage penetration of leading social networks as of February 2021

Characteristic	Share of respondents
YouTube	62%
Facebook	61%
WhatsApp	52%
Instagram	39%
Facebook Messenger	36%
Twitter	22%
Snapchat	13%
TikTok	12%
Telegram	10%

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Release date

June 2021

More information

Region

Worldwide

Survey time period

January to February 2021

Number of respondents

24,000 respondents

Special properties

used for any purpose last week

Method of interview

Online survey

Supplementary notes

Original question: "Which, if any, of the following have you used in the last week for any purpose?"

According to the source: "From 2015–21 the 12 countries included are UK, USA, Germany, France, Spain, Italy, Ireland, Denmark, Finland, Japan, Australia and Brazil. In 2014, we did not poll in Australia or Ireland."

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