Most popular social networks worldwide 2019, by reach

Published by J. Clement, Oct 9, 2019
This statistic presents information on the global active usage penetration rate of leading social media sites as of February 2019. During the survey period, it was found that 64 percent of internet users had accessed Facebook for any purpose in the past week.

Global active usage penetration of leading social networks as of February 2019

Share of respondents
Facebook64%
WhatsApp45%
Facebook Messenger37%
Instagram32%
Twitter21%
Snapchat12%
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Additional Information

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Sources

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Release date

June 2019

Region

Worldwide

Survey time period

January to February 2019

Number of respondents

24,735 respondents

Special properties

used for any purpose last week

Method of interview

Online survey

Supplementary notes

Original question: Which, if any, of the following have you used for any purpose/for news in the last week? Base: Total 2014-19 sample in each country: 18,859/23,557/24,814/24,487/24,735/24,146. Note: From 2015-19 the 12 countries included are UK, US, Germany, France, Spain, Italy, Ireland, Denmark, Finland, Japan, Australia and Brazil.

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