Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Most popular social media sites in the Nordics in 2016, by share of users

Exclusive Premium Statistic

Top social media sites in the Nordics 2016 This survey shows the top social media sites in the Nordic countries in 2016, by share of users. Facebook was the most popular social media platform with 78 percent of individuals using it. The majority of Nordic Facebook users have used the platform on a daily basis. In Sweden, for example, 74 percent of Facebook users visited the platform every day in the beginning of 2017. Youtube* ranked second with 72 percent of users. Instagram which is constantly gaining more users in the Nordic countries was third with 39 percent of people using it. When looking into gender distribution among Instagram users, women prove to use Instagram more than men. In 2016, 47 percent of females used Instagram in the Nordic countries compared to 31 percent of men. LinkedIn and Whatsapp had a similar share of users - 27 percent - and were the fourth most popular social media used in the Nordics.
Show more
Share of respondents
--
--
--
--
--
--
--
--
Share of respondents
--
--
--
--
--
--
--
--

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account


only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account


only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

Download Settings Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Description Source More information
This survey shows the top social media sites in the Nordic countries in 2016, by share of users. Facebook was the most popular social media platform with 78 percent of individuals using it. The majority of Nordic Facebook users have used the platform on a daily basis. In Sweden, for example, 74 percent of Facebook users visited the platform every day in the beginning of 2017. Youtube* ranked second with 72 percent of users. Instagram which is constantly gaining more users in the Nordic countries was third with 39 percent of people using it. When looking into gender distribution among Instagram users, women prove to use Instagram more than men. In 2016, 47 percent of females used Instagram in the Nordic countries compared to 31 percent of men. LinkedIn and Whatsapp had a similar share of users - 27 percent - and were the fourth most popular social media used in the Nordics.
Show more
Release date
June 2016
Region
Denmark, Finland, Norway, Sweden
Survey time period
2016
Supplementary notes
The number of respondents of this study is not specified. This survey is a part of a larger study with 22.000 respondents in the Nordic countries.

* Source adds the following information: "The respondents in Finland weren't asked about YouTube and therefore the numbers on YouTube are based on Denmark, Sweden and Norway."

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom

Related Studies: Available to Download in PDF or PPTX Format

Social media usage in the Nordics
Social media usage in the Nordics

All Information
in one Presentation

Social media usage in the Nordics

Everything On "Social media usage in the Nordics" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Social media usage in the Nordics"

  • Penetration rate
  • User demographics and usage frequency
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Snapchat
  • Social network penetration forecast
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News
News