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Top social media sites in the Nordics 2016
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Top social media sites in the Nordics 2016
Most popular social media sites in the Nordics in 2016, by share of users
This survey shows the top social media sites in the Nordic countries in 2016, by share of users. Facebook was the most popular social media platform with 78 percent of individuals using it. The majority of Nordic Facebook users have used the platform on a daily basis. In Sweden, for example, 74 percent of Facebook users visited the platform every day in the beginning of 2017. Youtube* ranked second with 72 percent of users. Instagram which is constantly gaining more users in the Nordic countries was third with 39 percent of people using it. When looking into gender distribution among Instagram users, women prove to use Instagram more than men. In 2016,
47 percent of females used Instagram in the Nordic countries compared to 31 percent of men. LinkedIn and Whatsapp had a similar share of users - 27 percent - and were the fourth most popular social media used in the Nordics.
Most popular social media sites in the Nordics in 2016, by share of users
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This survey shows the top social media sites in the Nordic countries in 2016, by share of users. Facebook was the most popular social media platform with 78 percent of individuals using it. The majority of Nordic Facebook users have used the platform on a daily basis. In Sweden, for example, 74 percent of Facebook users visited the platform every day in the beginning of 2017. Youtube* ranked second with 72 percent of users. Instagram which is constantly gaining more users in the Nordic countries was third with 39 percent of people using it. When looking into gender distribution among Instagram users, women prove to use Instagram more than men. In 2016,
47 percent of females used Instagram in the Nordic countries compared to 31 percent of men. LinkedIn and Whatsapp had a similar share of users - 27 percent - and were the fourth most popular social media used in the Nordics.
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- Show publisher information
- Release date
- June 2016
- Region
- Denmark, Finland, Norway, Sweden
- Survey time period
- 2016
- Supplementary notes
-
The number of respondents of this study is not specified. This survey is a part of a larger study with 22.000 respondents in the Nordic countries.
* Source adds the following information: "The respondents in Finland weren't asked about YouTube and therefore the numbers on YouTube are based on Denmark, Sweden and Norway."
Source
- Show sources information
- Show publisher information
- Release date
- June 2016
More information
- Region
- Denmark, Finland, Norway, Sweden
- Survey time period
- 2016
- Supplementary notes
-
The number of respondents of this study is not specified. This survey is a part of a larger study with 22.000 respondents in the Nordic countries.
* Source adds the following information: "The respondents in Finland weren't asked about YouTube and therefore the numbers on YouTube are based on Denmark, Sweden and Norway."
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Statistics on "Social media usage in the Nordics"
- Penetration rate
The most important statistics
- Share of individuals in Sweden participating in social networks from 2011 to 2018Social network penetration in Sweden 2011-2018
- Share of individuals in Denmark participating in social networks from 2011 to 2018Social network penetration in Denmark 2011-2018
- Share of individuals in Norway participating in social networks from 2011 to 2018Social network penetration in Norway 2011-2018
- Share of individuals in Finland participating in social networks from 2011 to 2018Social network penetration in Finland 2011-2018
- Most popular social media sites in the Nordics in 2016, by share of usersTop social media sites in the Nordics 2016
- User demographics and usage frequency
The most important statistics
- Share of social network users in Sweden in 2016, by age groupSocial network users in Sweden 2016, by age group
- Share of social media users in Denmark in 2017, by age groupShare of social media users in Denmark 2017, by age group
- Share of social media users in Denmark from 2012 to 2015, by genderSocial media usage in Denmark 2012-2015, by gender
- Share of daily social media usage Finland in 2018, by platformShare of daily social media usage Finland 2018, by platform
- Share of persons that have used social networks in Finland in 2017, by age groupSocial network usage in Finland in 2017, by age group
- Average weekly time spent on social networks in Sweden in 2016, by age group and genderTime spent on social networks in Sweden 2016, by age and gender
- Share of daily social media users in Denmark in 2015, by social media platformDaily social media usage in Denmark 2015, by platform
- Share of daily social media usage in Denmark in 2017, by gender and social media siteDaily social media usage in Denmark 2017, by gender and site
The most important statistics
- Share of internet users who have used Facebook in Sweden from 2011 to 2017Facebook users in Sweden 2011-2017
- Share of internet users who used Facebook daily in Sweden in 2017, by age groupShare of people who used Facebook daily in Sweden 2017, by age group
- Forecast of the Facebook user penetration rate in Sweden from 2015 to 2022Forecast of the Facebook user penetration rate in Sweden 2015-2022
- Facebook usage frequency in Denmark in 2015, by age groupFacebook usage frequency in Denmark 2015, by age group
- Forecast of the Facebook user penetration rate in Denmark from 2015 to 2022Forecast of the Facebook user penetration rate in Denmark 2015-2022
- Share of Facebook users in Norway from Q1 to Q4 2016, by age groupFacebook users in Norway 2016, by age group
- Share of Facebook users in Norway from Q1 2017 to Q1 2018, by usage frequencyQuarterly Facebook usage rate in Norway 2017-2018, by frequency
- Forecast of the Facebook user penetration rate in Norway from 2015 to 2022Forecast of the Facebook user penetration rate in Norway 2015-2022
The most important statistics
- Twitter users in Sweden in 2016, by age groupTwitter users in Sweden 2016, by age group
- Share of Twitter users in Norway from Q1 2017 to Q1 2018, by usage frequencyQuarterly Twitter usage rate in Norway 2017-2018, by frequency
- Share of Twitter users in Norway in Q2 of 2017, by age groupTwitter users in Norway 2017, by age group
- Share of Twitter users in Finland in 2015, by age groupShare of Twitter users in Finland in 2015, by age group
- Do you use Twitter?Share of Twitter users in Finland 2018, by usage frequency
The most important statistics
- Share of Instagram users in Sweden in 2017, by age groupInstagram users in Sweden 2017, by age group
- Instagram usage frequency in Denmark in 2015, by age groupUsage rate of Instagram in Denmark 2015, by age group
- Share of Instagram users in Norway in Q2 2017, by age group and genderInstagram users in Norway 2017, by age group and gender
- Share of Instagram users in Norway from Q1 2017 to Q1 2018, by usage frequencyQuarterly Instagram usage rate in Norway 2017-2018, by frequency
- Share of Instagram users in Finland in 2015, by age groupShare of Instagram users in Finland in 2015, by age group
- Do you use LinkedIn?Share of LinkedIn users in Finland 2018, by usage frequency
The most important statistics
- Share of Instagram users in Sweden in 2017, by age groupInstagram users in Sweden 2017, by age group
- Instagram usage frequency in Denmark in 2015, by age groupUsage rate of Instagram in Denmark 2015, by age group
- Share of Instagram users in Norway from Q1 2017 to Q1 2018, by usage frequencyQuarterly Instagram usage rate in Norway 2017-2018, by frequency
- Share of Instagram users in Norway in Q2 2017, by age group and genderInstagram users in Norway 2017, by age group and gender
- Share of Instagram users in Finland in 2015, by age groupShare of Instagram users in Finland in 2015, by age group
- Share of Instagram users in Finland in 2016, by usage frequencyShare of Instagram users in Finland 2016, by frequency
- Snapchat
The most important statistics
- Share of Snapchat users in Sweden in 2017, by age groupSnapchat users in Sweden 2017, by age group
- Share of Snapchat users in Denmark in 2015, by age group and frequencyUsage of Snapchat in Denmark 2015, by age group and frequency
- Share of Snapchat users in Norway from Q1 2017 to Q1 2018, by usage frequencyQuarterly Snapchat usage rate in Norway 2017-2018, by frequency
- Do you use Snapchat?Share of Snapchat users in Finland 2018, by usage frequency
- Social network penetration forecast
The most important statistics
- Forecast of the social network user penetration rate in Sweden from 2015 to 2022Forecast of the social network user penetration rate in Sweden 2015-2022
- Forecast of social network user numbers in Sweden from 2015 to 2022 (in million users)Forecast of social network user numbers in Sweden 2015-2022
- Forecast of the social network user penetration rate in Denmark from 2015 to 2022Forecast of the social network user penetration rate in Denmark 2015-2022
- Forecast of social network user numbers in Denmark from 2015 to 2022 (in million users)Forecast of social network user numbers in Denmark 2015-2022
- Forecast of the social network user penetration rate in Norway from 2015 to 2022Forecast of the social network user penetration rate in Norway 2015-2022
- Forecast of social network user numbers in Norway from 2015 to 2022 (in million users)Forecast of social network user numbers in Norway 2015-2022
- Forecast of the social network user penetration rate in Finland from 2014 to 2021Forecast of the social network user penetration rate in Finland 2014-2021
- Forecast of social network user numbers in Finland from 2014 to 2021 (in million users)Forecast of social network user numbers in Finland 2014-2021
Popular Related Keywords
- social media
- social networks
- social media usage
- Nordics
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Statistics on "Social media usage in the Nordics"
- Share of individuals in Sweden participating in social networks from 2011 to 2018
- Share of individuals in Denmark participating in social networks from 2011 to 2018
- Share of individuals in Norway participating in social networks from 2011 to 2018
- Share of individuals in Finland participating in social networks from 2011 to 2018
- Most popular social media sites in the Nordics in 2016, by share of users
- Share of social network users in Sweden in 2016, by age group
- Share of social media users in Denmark in 2017, by age group
- Share of social media users in Denmark from 2012 to 2015, by gender
- Share of daily social media usage Finland in 2018, by platform
- Share of persons that have used social networks in Finland in 2017, by age group
- Average weekly time spent on social networks in Sweden in 2016, by age group and gender
- Share of daily social media users in Denmark in 2015, by social media platform
- Share of daily social media usage in Denmark in 2017, by gender and social media site
- Do you use the following social media platforms?
- Share of internet users who have used Facebook in Sweden from 2011 to 2017
- Share of internet users who used Facebook daily in Sweden in 2017, by age group
- Forecast of the Facebook user penetration rate in Sweden from 2015 to 2022
- Facebook usage frequency in Denmark in 2015, by age group
- Forecast of the Facebook user penetration rate in Denmark from 2015 to 2022
- Share of Facebook users in Norway from Q1 to Q4 2016, by age group
- Share of Facebook users in Norway from Q1 2017 to Q1 2018, by usage frequency
- Forecast of the Facebook user penetration rate in Norway from 2015 to 2022
- Share of Facebook users in Finland in 2015, by age group
- Do you use Facebook and Facebook Messenger?
- Forecast of the Facebook user penetration rate in Finland from 2014 to 2021
- Twitter users in Sweden in 2016, by age group
- Share of Twitter users in Norway from Q1 2017 to Q1 2018, by usage frequency
- Share of Twitter users in Norway in Q2 of 2017, by age group
- Share of Twitter users in Finland in 2015, by age group
- Do you use Twitter?
- Share of Instagram users in Sweden in 2017, by age group
- Instagram usage frequency in Denmark in 2015, by age group
- Share of Instagram users in Norway in Q2 2017, by age group and gender
- Share of Instagram users in Norway from Q1 2017 to Q1 2018, by usage frequency
- Share of Instagram users in Finland in 2015, by age group
- Do you use LinkedIn?
- Share of Instagram users in Finland in 2016, by usage frequency
- Share of Snapchat users in Sweden in 2017, by age group
- Share of Snapchat users in Denmark in 2015, by age group and frequency
- Share of Snapchat users in Norway from Q1 2017 to Q1 2018, by usage frequency
- Do you use Snapchat?
- Forecast of the social network user penetration rate in Sweden from 2015 to 2022
- Forecast of social network user numbers in Sweden from 2015 to 2022 (in million users)
- Forecast of the social network user penetration rate in Denmark from 2015 to 2022
- Forecast of social network user numbers in Denmark from 2015 to 2022 (in million users)
- Forecast of the social network user penetration rate in Norway from 2015 to 2022
- Forecast of social network user numbers in Norway from 2015 to 2022 (in million users)
- Forecast of the social network user penetration rate in Finland from 2014 to 2021
- Forecast of social network user numbers in Finland from 2014 to 2021 (in million users)
- Share of social media users in Denmark in 2017-2018, by social media site
- Penetration of leading social networks in the United Kingdom (UK) as of 3rd and 4th quarter 2017
- Use of social media in enterprises in Sweden in 2016, by industry and type of social media
- Share of time spent on social networking sites by U.S. users in December 2012
- Use of social media in enterprises in Sweden in 2016, by size class and type of social media
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- Leading social networks used by internet users in Quebec as of May 2018
- Percentage of teenagers in the United States who come across the following types of people on social media as of April 2018, by frequency
- Distribution of time spent engaging with digital entertainment in Australia in 2018, by activity
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