Projected e-commerce share of retail sales in Finland 2015-2018

This statistic displays the forecasted retail e-commerce sales as a share of total retail sales in Finland from 2015 to 2018. In 2015, the Finnish e-commerce was forecasted to account for 10.4 percent of total retail sales in the country. The share was forecasted to grow annually, exceeding 11 percent in the year 2017. In 2018, the e-commerce sales were expected to reach 11.5 percent of all retail sales.
The growth of e-commerce is a global phenomenon and present in different types of economies across the world. The source ranked Finland among the countries where e-commerce was forecasted to hold a larger share of the total retail sales compared to other countries. Out of the Nordic countries, figures similar but not identical to those of Finland were forecasted for Norway.

The forecast in this statistic was focused on the retail industry, excluding travel and event tickets. It was based on both global and local factors, reflecting trends and market developments.

Forecasted e-commerce share of total retail sales in Finland from 2015 to 2018*

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Release date

December 2014



Survey time period

September 2014

Supplementary notes

* Includes products or services ordered using the internet via any device, regardless of the method of payment or fulfillment; excludes travel and event tickets.

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