This statistic presents the results of an online survey conducted by AlixPartners and Jefferies Companies. US Millennial shoppers were asked on their level of agreement with focussing on lowest price rather than brand names while grocery shopping. Some 41 percent of Generation Y stated to value low prices more than brands.
U.S. Millennials: Share of shoppers who focus on lowest price rather than on brand names 2012*
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* The original question ran as follows: Indicate how well the statement describes your shopping behavior: I do not focus on brands, I focus on the lowest price. ** Millennials are aged between 18 and 31 years.
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AlixPartners. (June 1, 2012). U.S. Millennials: Share of shoppers who focus on lowest price rather than on brand names 2012* [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/283003/lowest-price-versus-brand-loyalty-share-of-us-millennials-opinion/
AlixPartners. "U.S. Millennials: Share of shoppers who focus on lowest price rather than on brand names 2012*." Chart. June 1, 2012. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/283003/lowest-price-versus-brand-loyalty-share-of-us-millennials-opinion/
AlixPartners. (2012). U.S. Millennials: Share of shoppers who focus on lowest price rather than on brand names 2012*. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/283003/lowest-price-versus-brand-loyalty-share-of-us-millennials-opinion/
AlixPartners. "U.S. Millennials: Share of Shoppers Who Focus on Lowest Price Rather than on Brand Names 2012*." Statista, Statista Inc., 1 Jun 2012, https://www.statista.com/statistics/283003/lowest-price-versus-brand-loyalty-share-of-us-millennials-opinion/
AlixPartners, U.S. Millennials: Share of shoppers who focus on lowest price rather than on brand names 2012* Statista, https://www.statista.com/statistics/283003/lowest-price-versus-brand-loyalty-share-of-us-millennials-opinion/ (last visited July 27, 2024)
U.S. Millennials: Share of shoppers who focus on lowest price rather than on brand names 2012* [Graph], AlixPartners, June 1, 2012. [Online]. Available: https://www.statista.com/statistics/283003/lowest-price-versus-brand-loyalty-share-of-us-millennials-opinion/
