Lowest price versus brand loyalty: share of U.S. Millennials' opinion 2012

U.S. Millennials: Share of shoppers who focus on lowest price rather than on brand names 2012*

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Release date

June 2012

Region

United States

Survey time period

May 15 to May 22, 2012

Number of respondents

500 respondents

Age group

18-29 years

Special properties

Millennial shoppers**

Supplementary notes

* The original question ran as follows: Indicate how well the statement describes your shopping behavior: I do not focus on brands, I focus on the lowest price.
** Millennials are aged between 18 and 31 years.

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