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Collective time spent viewing sports TV in U.S. 2015

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Collective time spent viewing sport TV programming in the United States in 2013 and 2015 (in billion hours)

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This graph shows the collective amount of hours of sports programming viewed in the United States in the years 2013 and 2015. In 2015, viewers in the United States watched a total of 31 billion hours of sports programming.

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Release date: February 2016

Region: United States
Survey time period: 2013 and 2015
Supplementary notes: Figure for 2013 comes from a previous edition of the report.

Super Bowl TV viewership in the U.S. 1990-2017

Super Bowl TV viewership in the U.S. 1990-2017

NBA Finals TV viewership in the U.S. 2000-2017

NBA Finals TV viewership in the U.S. 2000-2017

Average TV viewership of selected Major League Baseball games 2016

Average TV viewership of selected Major League Baseball games 2016

Average cost 30-second advertisement Super Bowl US broadcast 2002-2017

Average cost 30-second advertisement Super Bowl US broadcast 2002-2017

Average number of U.S. TV viewers major golf tournaments 2016

Average number of U.S. TV viewers major golf tournaments 2016

Baseball World Series TV viewership in the U.S. 2000-2016

Baseball World Series TV viewership in the U.S. 2000-2016

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Statistics on "Sports on TV in the U.S."

Programming

The most important statistics

Length of sports TV programming available in the United States in 2013 and 2015 (in thousand hours)Length of sports TV programming available in the U.S. 2013-2015
Collective time spent viewing sport TV programming in the United States in 2013 and 2015 (in billion hours)Collective time spent viewing sports TV in U.S. 2015
Largest sports league TV contracts worldwide as of September 2016 (in billion U.S. dollars per year)Largest sports league TV contracts worldwide 2016
Leading single telecast TV programs in the United States in 2016, based on total viewers (in millions)Top 10 single telecast TV programs in the U.S. 2016
Leading TV shows on broadcast TV in the United States during the 2016/17 TV season, by cost of a 30-second spot (in U.S. dollars)Priciest shows for advertisers on broadcast TV in the U.S. 2016/17
Most valuable sports networks based on subscription revenue in the United States in 2015 (in million U.S. dollars)Most valuable sports channels in the U.S. 2015, by subscription revenue
Highest paid sports commentators on TV and radio worldwide in 2016 (in million U.S. dollars)Highest paid sports commentators worldwide 2016
Average quarter hour (AQH) share for sports radio in the United States from 2011 to 2015 Share of radio audience listening to sports radio in U.S. 2011-2015

Viewers and their habits

The most important statistics

Which, if any, is your main source of sports news?Main source of sports news in selected countries 2016
TV viewers and ratings of the most watched sporting events in the United States in 2015 (in millions)TV viewers and ratings of most watched sporting events in the U.S. 2015
Number of TV viewers and ratings of most watched sporting events in the United States in 2015 (in millions)Number of TV viewers and ratings of most watched sporting events in the U.S. 2015
Number of TV viewers who typically watch sports on TV in the United States from spring 2008 to spring 2017 (in millions)TV viewers who typically watched sports on TV in the U.S. 2017
Distribution of live sports viewing in the United States in January 2016, by age and deviceLive sports viewing in the U.S. 2016, by age and device
Willingness to pay for sports programming among sports fans in the United States as of February 2016U.S. sports fans: pay TV behavior 2016
Do you pay for any of the following premium channels?Premium channel subscription rate in North America 2015
Do you have trouble finding your favorite sports teams games, or do you ever miss sporting events because it’s on a channel that is far down in your channel guide?Difficulty in finding sports progrmaming on TV in North America 2015

NFL

The most important statistics

Number of people who watched a National Football League event on broadcast TV within the last 12 months in the United States from spring 2008 to spring 2017 (in millions)Number of viewers (on broadcast TV) of a National Football League event in the U.S. 2017
Share of internet users who watch NFL in the United States in 2015, by ageAge breakdown of NFL TV audience in the U.S. 2015
Share of internet users who watch NFL on television in the United States in 2015, by genderNFL television audience in 2015, by gender
Number of NFL female TV viewers during the regular seasons in the United States from 2013 to 2015, by age (in thousands)NFL regular season female TV audience 2013-15, by age
National Football League (NFL) television ratings and viewership figures in the United States in the 2016/2017 season (in millions)NFL TV ratings and viewership 2016-17
Annual value of NFL TV broadcasting rights from 1983 to 2021* (in million U.S. dollars)NFL TV broadcasting rights annual value 1983-2021

NFL - Super Bowl

The most important statistics

TV viewership of the Super Bowl in the United States from 1990 to 2017 (in millions)Super Bowl TV viewership in the U.S. 1990-2017
TV ratings of the Super Bowl in the United States from 1990 to 2017Super Bowl TV ratings in the U.S. 2017
Super Bowl advertising spending from 2003 to 2017 (in million U.S. dollars)Super Bowl advertising spending 2003-2017
Advertising spending of largest Super Bowl advertisers in 2016 (in million U.S. dollars)Largest Super Bowl advertisers 2016
Most shared Super Bowl 2017 ads as of February 6, 2017 (in 1,000 shares)Most shared Super Bowl ads 2017
Super Bowl average costs of a 30-second TV advertisement from 2002 to 2017 (in million U.S. dollars)*Average cost 30-second advertisement Super Bowl US broadcast 2002-2017

NBA

The most important statistics

Average TV viewership of NBA Finals games in the United States from 2002 to 2017 (in millions)NBA Finals TV viewership in the U.S. 2000-2017
Average TV ratings of NBA Finals games in the United States from 2002 to 2017NBA Finals TV ratings in the U.S. 2002-2017
National Basketball Association average U.S. TV viewership - selected games in 2016 (in million viewers)Average U.S. TV viewership selected NBA games 2016
Average cost of a 30-second TV commercial during NBA finals from 2013 to 2015 (in 1,000 U.S. dollars)NBA finals: cost of a TV commercial 2013-2015
Largest NBA advertisers on national TV in 2015-16 regular season (in million U.S. dollars)Largest NBA regular season advertisers 2015-2016
Distribution of TV ad impressions during NBA season finals of 2016, by companyTV ad impressions during NBA season finals 2016, by company

Soccer

The most important statistics

Most watched soccer games of all time in the United States as of July 2015 (in millions)Most watched soccer games in the U.S. 2015
TV viewership of selected soccer games in the United States in the 2016 season (in million viewers)Average TV viewership in the U.S. of selected soccer games 2016
Total viewers of Major League Soccer in the United States from 2013 to 2015 (in millions)Number of MLS TV viewers in the U.S 2013-2015
Distribution of live soccer programming time in the United States in 2015, by network Live soccer programming in the U.S. 2015, by network
Most identifiable official sponsors of FIFA World Cup in United States in 2014Most identifiable official sponsors of FIFA World Cup in U.S. 2014
Leading FIFA World Cup TV advertisers on ESPN and ABC in June 2014, by number of units airedLeading FIFA World Cup TV advertisers on ESPN & ABC 2014
Number of viewers of selected Women's Soccer World Cup games in the United States in 2015 (in millions)Women's World Cup viewership in the U.S. 2015

Other sports

The most important statistics

U.S. average TV viewership of selected NHL games in the U.S. in 2016 (in million viewers)Average TV viewership selected National Hockey League games in the U.S. 2016
National Hockey League Stanley Cup games average TV viewership from 2008 to 2017 (in millions)Average TV viewership NHL Stanley Cup games 2008-2017
National Hockey League Stanley Cup games average TV ratings in the U.S. from 2006 to 2017Average U.S. TV ratings NHL Stanley Cup games 2006-2017
Major League Baseball average TV viewership - selected games 2016 season (in million viewers)Average TV viewership of selected Major League Baseball games 2016
Average TV viewership of World Series games in the United States from 2000 to 2016 (in millions)Baseball World Series TV viewership in the U.S. 2000-2016
Average TV ratings of World Series games in the United States from 2000 to 2016Baseball World Series TV ratings in the U.S. 2000-2016
U.S. average TV viewership of major golf tournaments* in 2016 (in million viewers)Average number of U.S. TV viewers major golf tournaments 2016
TV ratings for final round of The Masters Golf Tournament on CBS in the United States from 1997 to 2016TV ratings for final round of The Masters in U.S. 1997-2016

Olympics

The most important statistics

U.S. household television ratings of the Summer Olympics opening ceremony from 1972 to 2016U.S. TV ratings of the Summer Olympics opening ceremony 1972-2016
Average number of viewers of the Summer Olympics opening ceremony in the United States from 1988 to 2016 (in millions)Viewers of the Summer Olympics opening ceremony in the U.S. 1988-2016
Daily viewership of Rio 2016 Olympics in the United States from August 5 to 21, 2016Rio 2016: daily viewership figures
Daily viewership of Rio 2016 Paralympics in the United States from September 7 to 18, 2016Rio Paralympics 2016: daily viewership figures
Media activities undertaken by Olympic fans while watching TV worldwide as of 2nd quarter 2016Olympic fans: second screen activities 2016
Cumulative length of advertising per hour during the broadcast of the first week of the London 2012 and Rio 2016 Summer Olympic Games in primetime (in seconds)Rio 2016: commercial load time in the U.S.
Share of national TV ad spend of selected categories devoted to advertising during Rio 2016 Olympics coverageRio 2016: share in national TV ad spend in the U.S.
Most shared Olympic Games ads of all time as of August 2016 (in thousands)Most shared Olympics ads of all time

Sports TV advertising

The most important statistics

Major sporting events national TV advertising revenue in the United States from 2008 to 2016 (in million U.S. dollars)Major sporting events national TV ad revenue in the U.S. 2008-2016
TV advertising spending during selected post-season sports in the United States in 2016 (in million U.S. dollars)TV advertising spending during post-season sports 2016
Advertising revenue generated by sports programming on national TV in the United States in 2011 and 2016 (in billion U.S. dollars)Sports ad revenue - U.S. national TV 2011-2016
Advertising revenue generated by sports programming on selected TV networks in the United States in 2014-15 (in billion U.S. dollars)Sports ad revenue - ABC, CBS, FOX, NBC 2015
Largest TV advertisers in sports in the United States in 2014-15 (in million U.S. dollars)Largest TV advertisers in U.S. sports TV 2015
Average cost of a 30-second TV commercial during major sporting events in the United States in 2014 (in million U.S. dollars)Average cost of a TV commercial during major sporting events in the U.S. in 2014
Do you think that there is too much or too little advertising in professional sport?Opinion on ads in sports in the U.S. 2016

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