This graph shows the collective amount of hours of sports programming viewed in the United States in the years 2013 and 2015. In 2015, viewers in the United States watched a total of 31 billion hours of sports programming.
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Collective time spent viewing sports TV in U.S. 2015
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Collective time spent viewing sport TV programming in the United States in 2013 and 2015 (in billion hours)
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This graph shows the collective amount of hours of sports programming viewed in the United States in the years 2013 and 2015. In 2015, viewers in the United States watched a total of 31 billion hours of sports programming.
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This graph shows the collective amount of hours of sports programming viewed in the United States in the years 2013 and 2015. In 2015, viewers in the United States watched a total of 31 billion hours of sports programming.
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- Release date
- February 2016
- Region
- United States
- Survey time period
- 2013 and 2015
- Supplementary notes
- Figure for 2013 comes from a previous edition of the report.
More information
- Region
- United States
- Survey time period
- 2013 and 2015
- Supplementary notes
- Figure for 2013 comes from a previous edition of the report.
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Statistics on "Sports on TV in the U.S."
- Programming
The most important statistics
- Length of sports TV broadcast hours in the United States from 2002 to 2017 (in thousand hours)Length of sports TV programming in the U.S. 2002-2017
- Collective time spent viewing sport TV programming in the United States in 2013 and 2015 (in billion hours)Collective time spent viewing sports TV in U.S. 2015
- Largest sports league TV contracts worldwide as of September 2016 (in billion U.S. dollars per year)Largest sports league TV contracts worldwide 2016
- League broadcasting fees of selected sports in the United States in 2016/17 season (in million U.S. dollars)Sports leagues broadcasting fees in the U.S. 2017
- Average per game attendance of the five major sports leagues in North America 2017/18Average per game attendance of major US sports leagues 2017/18
- Leading single telecast TV programs in the United States in 2017, based on total viewers (in millions)Top 10 single telecast TV programs in the U.S. 2017
- Leading TV shows on broadcast TV in the United States during the 2016/17 TV season, by cost of a 30-second spot (in U.S. dollars)Priciest shows for advertisers on broadcast TV in the U.S. 2016/17
- Most valuable sports networks based on subscription revenue in the United States in 2015 (in million U.S. dollars)Most valuable sports channels in the U.S. 2015, by subscription revenue
- Viewers and their habits
The most important statistics
- Which, if any, is your main source of sports news?Main source of sports news in selected countries 2016
- Which of these sports events/tournaments have you watched at least once during the last 5 years?*Major sports events/tournaments watched on TV in the U.S. 2017
- Number of TV viewers and ratings of most watched sporting events in the United States in 2017 (in millions)Number of TV viewers and ratings of most watched sporting events in the U.S. 2017
- Number of viewers of sports video in the United States in 2021, by league (in millions)Viewership of sports video in the U.S. 2021, by league
- Number of sports watched by sports viewers on TV in the United States in 2017Number of sports watched by sports viewers in the U.S. 2017
- Average age of TV audience for selected sports in the United States in 2017 (in years)Age of television audience for sports in the U.S. 2017
- Share of sports viewed on selected devices by viewers in the United States in 2017, by ageSports viewed on selected devices in the U.S. 2017, by age
- Share of sports viewers watching sports on non-TV platforms* in the United States in 2017, by ageSports viewed on non-TV platforms in the U.S. 2017, by age
- NFL
The most important statistics
- Number of NFL female TV viewers during the regular seasons in the United States from 2013 to 2015, by age (in thousands)NFL regular season female TV audience 2013-15, by age
- National Football League (NFL) television ratings and viewership figures in the United States in the 2017/2018 season, by game (in millions)NFL TV ratings and viewership 2017-18
- Annual value of NFL TV broadcasting rights from 1983 to 2021* (in million U.S. dollars)NFL TV broadcasting rights annual value 1983-2021
- Approximately how much time do you spend watching football and football-related shows on TV during the NFL season?Amount of time U.S. consumers spend watching NFL football on TV 2017
- How interested, or not, are you in the NFL (for example - watch on TV, listen on the radio, attend in-person, follow on internet or social media)?Share of U.S. consumers interested in National Football League 2017, by gender
- How interested, or not, are you in the NFL (for example - watch on TV, listen on the radio, attend in-person, follow on internet or social media)?Share of U.S. consumers interested in the National Football League 2017, by age
- NFL regular season TV advertising spending on selected networks in the United States from 2010 to 2016 (in billion U.S. dollars)NFL regular season TV ad spend in the U.S. 2010-2016
- NFL - Super Bowl
The most important statistics
- Did you watch the Super Bowl this year?Share of Super Bowl viewers in the U.S. 2017
- TV viewership of the Super Bowl in the United States from 1990 to 2018 (in millions)Super Bowl TV viewership in the U.S. 1990-2018
- TV ratings of the Super Bowl in the United States from 1990 to 2018Super Bowl TV ratings in the U.S. 1990-2018
- Number of Super Bowls won by NFL team from 1967 to 2018*National Football League: Super Bowl wins by team 2018
- What are your opinions about Super Bowl TV commercials?Super Bowl ads: public opinion 2008-2018
- Super Bowl advertising revenue from 2003 to 2017 (in million U.S. dollars)Super Bowl advertising revenue 2003-2017
- Advertising spending of largest Super Bowl advertisers in 2017 (in million U.S. dollars)Largest Super Bowl advertisers 2017
- Most shared Super Bowl 2017 ads as of February 6, 2017 (in 1,000 shares)Most shared Super Bowl ads 2017
- NBA
The most important statistics
- Average TV viewership of NBA Finals games in the United States from 2002 to 2018 (in millions)NBA Finals TV viewership in the U.S. 2000-2018
- Average TV ratings of NBA Finals games in the United States from 2002 to 2018NBA Finals TV ratings in the U.S. 2002-2018
- National Basketball Association average U.S. TV viewership - selected games in 2017 (in million viewers)Average U.S. TV viewership selected NBA games 2017
- National TV ad spend during the 2014 to 2017 NBA post-season (in million U.S. dollars)National TV ad spend during NBA post-season 2014-2017
- Average cost of a 30-second TV commercial during NBA finals from 2013 to 2015 (in 1,000 U.S. dollars)NBA finals: cost of a TV commercial 2013-2015
- Largest NBA advertisers on national TV in 2015-16 regular season (in million U.S. dollars)Largest NBA regular season advertisers 2015-2016
- Distribution of TV ad impressions during NBA season finals of 2016, by companyTV ad impressions during NBA season finals 2016, by company
- Soccer
The most important statistics
- TV viewership of selected soccer games in the United States in the 2016 season (in million viewers)Average TV viewership in the U.S. of selected soccer games 2016
- Total viewers of Major League Soccer in the United States from 2013 to 2015 (in millions)Number of MLS TV viewers in the U.S 2013-2015
- Distribution of live soccer programming time in the United States in 2015, by network Live soccer programming in the U.S. 2015, by network
- Most identifiable official sponsors of FIFA World Cup in United States in 2014Most identifiable official sponsors of FIFA World Cup in U.S. 2014
- Number of viewers of selected Women's Soccer World Cup games in the United States in 2015 (in millions)Women's World Cup viewership in the U.S. 2015
- Most viewed CONCACAF World Cup qualification games in the United States in 2016/17 (in millions)Most viewed Hexagonal soccer games in the U.S. 2017
- How excited do you typically get to watch the commercials during the World Cup?Level of excitement at World Cup ads in the U.S. 2017
- Other sports
The most important statistics
- U.S. average TV viewership of selected NHL games in the U.S. in 2017 (in million viewers)Average TV viewership selected National Hockey League games in the U.S. 2017
- National Hockey League Stanley Cup games average TV viewership from 2008 to 2018 (in millions)Average TV viewership NHL Stanley Cup games 2008-2018
- National Hockey League Stanley Cup games average TV ratings in the U.S. from 2006 to 2018Average U.S. TV ratings NHL Stanley Cup games 2006-2018
- Major League Baseball average TV viewership - selected games 2017 season (in million viewers)Average TV viewership of selected Major League Baseball games 2017
- Average TV viewership of World Series games in the United States from 2000 to 2017 (in millions)Baseball World Series TV viewership in the U.S. 2000-2017
- Average TV ratings of World Series games in the United States from 2000 to 2017Baseball World Series TV ratings in the U.S. 2000-2017
- U.S. average TV viewership of major golf tournaments* in 2016 (in million viewers)Average number of U.S. TV viewers major golf tournaments 2016
- TV ratings for final round of The Masters Golf Tournament on CBS in the United States from 1997 to 2018TV ratings for final round of The Masters in U.S. 1997-2018
- Olympics
The most important statistics
- U.S. household television ratings of the Summer Olympics opening ceremony from 1972 to 2016U.S. TV ratings of the Summer Olympics opening ceremony 1972-2016
- Average number of viewers of the Summer Olympics opening ceremony in the United States from 1988 to 2016 (in millions)Viewers of the Summer Olympics opening ceremony in the U.S. 1988-2016
- Average number of viewers of primetime TV viewers of the London 2012 and Rio 2016 Summer Olympics in the United States (in millions)Rio 2016: number of primetime TV viewers in the U.S.
- Daily viewership of Rio 2016 Olympics in the United States from August 5 to 21, 2016Rio 2016: daily viewership figures
- Daily viewership of Rio 2016 Paralympics in the United States from September 7 to 18, 2016Rio Paralympics 2016: daily viewership figures
- Most common second-screen activities while watching the Winter Olympics worldwide as of 2nd quarter 2017Second-screen behavior among Winter Olympics fans 2017
- Summer Olympics national TV advertising spending in the United States in 2004 and 2016 (in billion U.S. dollars)Summer Olympics national TV ad spend in the U.S. 2004-2016
- Cumulative length of advertising per hour during the broadcast of the first week of the London 2012 and Rio 2016 Summer Olympic Games in primetime (in seconds)Rio 2016: commercial load time in the U.S.
- Sports TV advertising
The most important statistics
- Major sporting events national TV advertising revenue in the United States from 2008 to 2017 (in million U.S. dollars)Major sporting events national TV ad revenue in the U.S. 2008-2017
- TV advertising spending during selected post-season sports in the United States in 2017 (in million U.S. dollars)TV advertising spending during post-season sports 2017
- Advertising revenue generated by sports programming on national TV in the United States in 2011 and 2016 (in billion U.S. dollars)Sports ad revenue - U.S. national TV 2011-2016
- Leading categories advertising during TV sports programming in the United States in 2016, by advertising spending (in million U.S. dollars)U.S. top ad categories on TV sports programming in 2016, by ad spend
- Largest TV advertisers in sports in the United States in 2014-15 (in million U.S. dollars)Largest TV advertisers in U.S. sports TV 2015
- Do you think that there is too much or too little advertising in professional sport?Opinion on ads in sports in the U.S. 2016
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