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Content marketing usage penetration in the United Kingdom (UK) 2012-2017
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Content marketing usage penetration in the United Kingdom (UK) 2012-2017
Share of marketers using content marketing in the United Kingdom (UK) from 2012 to 2017
by Katrin Kienast,
last edited
Jan 23, 2018
This statistic displays the take up and usage of content marketing among marketers in the United Kingdom (UK) from 2012 to 2017. As of the source's most recent survey, 86 percent of marketers reported using content marketing.
Share of marketers using content marketing in the United Kingdom (UK) from 2012 to 2017
| Use content marketing | Do not use content marketing | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Use content marketing | Do not use content marketing | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Description
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by Katrin Kienast,
last edited
Jan 23, 2018
This statistic displays the take up and usage of content marketing among marketers in the United Kingdom (UK) from 2012 to 2017. As of the source's most recent survey, 86 percent of marketers reported using content marketing.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- January 2018
- Region
- United Kingdom
- Survey time period
- 2012 to 2017*
- Number of respondents
- 117*
- Special properties
- marketers (B2B and B2C)**
- Method of interview
- Email survey
- Supplementary notes
-
Data for years previous to 2017 were published in earlier editions of the report.
The source indicates that the definition of content marketing changed for the most recent surveys. In 2013, content marketing was defined as, "creation and distribution of educational and/or compelling content in multiple media formats to attract and/or retain customers.” From 2014 onwards, content marketing was defined as, "a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”
* n (August 2012 to January 2013) = 190; n (July to August 2013) = 198; n (July to August 2014) = 134; n (July to August 2015) = 133; n (July to August 2016) = 87; n (June to July 2017) = 117.
** Additional information about the sample base is provided on page 37 of the report.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- January 2018
More information
- Region
- United Kingdom
- Survey time period
- 2012 to 2017*
- Number of respondents
- 117*
- Special properties
- marketers (B2B and B2C)**
- Method of interview
- Email survey
- Supplementary notes
-
Data for years previous to 2017 were published in earlier editions of the report.
The source indicates that the definition of content marketing changed for the most recent surveys. In 2013, content marketing was defined as, "creation and distribution of educational and/or compelling content in multiple media formats to attract and/or retain customers.” From 2014 onwards, content marketing was defined as, "a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”
* n (August 2012 to January 2013) = 190; n (July to August 2013) = 198; n (July to August 2014) = 134; n (July to August 2015) = 133; n (July to August 2016) = 87; n (June to July 2017) = 117.
** Additional information about the sample base is provided on page 37 of the report.
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Digital marketing in the United Kingdom (UK)
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Statistics on "Digital marketing in the United Kingdom (UK)"
- Overview
The most important statistics
- Channel distribution of digital marketing budgets in the United Kingdom (UK) in 2016Digital marketing budget split in the United Kingdom (UK) 2016, by channel
- How do you allocate budget across the customer life cycle?Measures for matching budget to customer life in digital marketing in the UK 2017
- Which measurements do you use to determine a digital campaign's success?Measures for success of digital marketing campaigns in the United Kingdom (UK) 2016
- Digital marketing methods ranked by share of companies reporting planned increase or decrease of marketing budget in the United Kingdom (UK) in 2017Digital marketing methods ranked by planned spending increase in the UK 2017
- What are your key performance indicators (KPIs) for mobile marketing?Key performance indicators for mobile marketing in the UK 2017
- Which objectives does retargeting fulfil?Reasons for using retargeting in digital marketing in the United Kingdom (UK) 2017
- Social Media Marketing
The most important statistics
- Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by type of social mediaSocial media use by businesses in the United Kingdom (UK) 2012-2016, by media type
- Share of businesses using social media in the United Kingdom (UK) in 2013 and 2016, by industry sectorSocial media use by businesses in the United Kingdom (UK) 2013-16, by industry sector
- Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by business sizeSocial media use by businesses in the United Kingdom (UK) 2012-2016, by size
- Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017Social networks used for content marketing in the UK 2016-2017
- Social media platforms ranked by effectiveness for content marketing in the United Kingdom (UK) from 2016 to 2017Most effective social networks for content marketing in the UK 2016-2017
- E-mail Marketing
The most important statistics
- E-mail marketing spending at UK companies from 2007 to 2018E-mail marketing budget in the UK from 2007 to 2018
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?Share of sales attributable to e-mail marketing in the UK 2016-2018
- How much is the approximate return you get back for every pound spent on e-mail marketing?E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- What are your primary objectives for email campaigns?Reasons for using email campaigns in digital marketing in the UK 2017
- What is the maximum number of times you contact an address on your e-mail marketing list in one month?E-mail marketing: maximum contact volume monthly in the United Kingdom (UK) 2012-2016
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Content Marketing
The most important statistics
- Share of marketers using content marketing in the United Kingdom (UK) from 2012 to 2017Content marketing usage penetration in the United Kingdom (UK) 2012-2017
- Perceived effectiveness of content marketing in the United Kingdom (UK) from 2012 to 2016Content marketing: perceived effectiveness in the UK 2012-2016
- Content marketing tactics ranked by effectiveness in the United Kingdom (UK) from 2016 to 2017Most effective content marketing tactics in the United Kingdom (UK) 2016-2017
- Content marketing tactics and channels ranked by usage among for-profit marketers in the United Kingdom (UK) from 2016 to 2017Leading content marketing tactics used in the United Kingdom (UK) 2016-2017
- Content marketing share of marketing budgets in the United Kingdom (UK) from 2013 to 2017Content marketing share of marketing budgets in the UK 2013-2017
- Organizational goals for content marketing in the United Kingdom (UK) in 2016Organizational goals for content marketing in the United Kingdom (UK) 2016
- Change in content marketing spending planned "over the next twelve months" in the United Kingdom (UK) from 2012 to 2017Content marketing spending change planned in the United Kingdom (UK) 2012-2017
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Statistics
- Content marketing functions outsourced by marketers in the UK 2013
- Percentage of companies that worked with content marketing Spain 2018
- Following content marketing strategy in the United Kingdom (UK) 2014
- Planned usage of marketing content formats in the United Kingdom (UK) 2016
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- Content marketing: number of audiences targeted in the United Kingdom (UK) 2014
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- Content marketing strategy usage in the UK 2017
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- companies using different content promotion methods in Norway 2018
- Content marketing: areas for improvement in the United Kingdom (UK) 2014
- Leading marketing priorities worldwide 2018
- New sponsored articles published per week in Sweden 2017, by newspaper
- Opinion on future of content marketing by brand marketers in the UK 2015
- Food preparations: UK import value 2001-2018
- Industry revenue of »translation and interpretation activities« in Croatia 2011-2023
Studies
- Content marketing
- Data usage in marketing and advertising
- B2B Content Marketing 2019
- B2C Content Marketing 2019
- Content Marketing in the UK 2018
- B2B Content Marketing 2018
- B2C Content Marketing 2018
- Manufacturing Content Marketing 2018
- Digital marketing in the United Kingdom (UK)
- B2B Content Marketing 2016
- B2C Content Marketing 2016
- Nonprofit Content Marketing 2016
- B2C Content Marketing 2017
- B2B Content Marketing 2017
- The Personalization Imperative For Content Marketing
Statistics on "Digital marketing in the United Kingdom (UK)"
- Channel distribution of digital marketing budgets in the United Kingdom (UK) in 2016
- How do you allocate budget across the customer life cycle?
- Which measurements do you use to determine a digital campaign's success?
- Digital marketing methods ranked by share of companies reporting planned increase or decrease of marketing budget in the United Kingdom (UK) in 2017
- What are your key performance indicators (KPIs) for mobile marketing?
- Which objectives does retargeting fulfil?
- Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by type of social media
- Share of businesses using social media in the United Kingdom (UK) in 2013 and 2016, by industry sector
- Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by business size
- Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017
- Social media platforms ranked by effectiveness for content marketing in the United Kingdom (UK) from 2016 to 2017
- E-mail marketing spending at UK companies from 2007 to 2018
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- What are your primary objectives for email campaigns?
- What is the maximum number of times you contact an address on your e-mail marketing list in one month?
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
- Share of marketers using content marketing in the United Kingdom (UK) from 2012 to 2017
- Perceived effectiveness of content marketing in the United Kingdom (UK) from 2012 to 2016
- Content marketing tactics ranked by effectiveness in the United Kingdom (UK) from 2016 to 2017
- Content marketing tactics and channels ranked by usage among for-profit marketers in the United Kingdom (UK) from 2016 to 2017
- Content marketing share of marketing budgets in the United Kingdom (UK) from 2013 to 2017
- Organizational goals for content marketing in the United Kingdom (UK) in 2016
- Change in content marketing spending planned "over the next twelve months" in the United Kingdom (UK) from 2012 to 2017
- Content marketing functions outsourced by marketers in the United Kingdom (UK) in 2013
- Percentage distribution of companies that did content marketing in Spain according to a 2018 survey
- Share of marketers who say strategy guides efforts in the United Kingdom (UK) in 2014
- Which content formats do you plan on using in 2016?
- Usage ratio of certain social media channels for content marketing in Belgium in 2018
- Number of audiences targeted by content marketers in the United Kingdom (UK) in 2014
- Frequency of publishing new content among content marketers in the United Kingdom (UK) in 2014
- Types of paid digital advertising used by content marketers in the United Kingdom (UK) in 2016
- What are the top five priorities that your organization's internal content creators will focus on this year?
- Percentage distribution of content marketing metrics with greater importance in Spanish companies according to a survey of 2018
- Share of marketers using a content marketing strategy in the United Kingdom (UK) in 2017
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- From the following options, could you please tell us which, if any, your organisation invest in today, or has plans to use in the future?
- Share of companies using different content promotion methods in Norway in 2018
- Areas for improvement of content marketing according to marketers in the United Kingdom (UK) in 2014
- Leading marketing priorities in the next 12 months according to marketing professionals worldwide as of March 2018
- Average number of new sponsored articles published per week in Sweden in November 2017, by newspaper
- Where do you think content marketing will be in five years?*
- Value of food preparations imported to the United Kingdom (UK) from 2001 to 2018 (in 1,000 GBP)
- Industry revenue of »translation and interpretation activities« in Croatia from 2011 to 2023 (in million U.S. Dollars)
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