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Content marketing usage penetration in the United Kingdom (UK) 2012-2017
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Content marketing usage penetration in the United Kingdom (UK) 2012-2017
Share of marketers using content marketing in the United Kingdom (UK) from 2012 to 2017
This statistic displays the take up and usage of content marketing among marketers in the United Kingdom (UK) from 2012 to 2017. As of the source's most recent survey, 86 percent of marketers reported using content marketing.
Share of marketers using content marketing in the United Kingdom (UK) from 2012 to 2017
| Use content marketing | Do not use content marketing | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Use content marketing | Do not use content marketing | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Description
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More information
This statistic displays the take up and usage of content marketing among marketers in the United Kingdom (UK) from 2012 to 2017. As of the source's most recent survey, 86 percent of marketers reported using content marketing.
Show more- Show sources information
- Show publisher information
- Release date
- January 2018
- Region
- United Kingdom
- Survey time period
- 2012 to 2017*
- Number of respondents
- 117*
- Special properties
- marketers (B2B and B2C)**
- Method of interview
- Email survey
- Supplementary notes
-
Data for years previous to 2017 were published in earlier editions of the report.
The source indicates that the definition of content marketing changed for the most recent surveys. In 2013, content marketing was defined as, "creation and distribution of educational and/or compelling content in multiple media formats to attract and/or retain customers.” From 2014 onwards, content marketing was defined as, "a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”
* n (August 2012 to January 2013) = 190; n (July to August 2013) = 198; n (July to August 2014) = 134; n (July to August 2015) = 133; n (July to August 2016) = 87; n (June to July 2017) = 117.
** Additional information about the sample base is provided on page 37 of the report.
Source
- Show sources information
- Show publisher information
- Release date
- January 2018
More information
- Region
- United Kingdom
- Survey time period
- 2012 to 2017*
- Number of respondents
- 117*
- Special properties
- marketers (B2B and B2C)**
- Method of interview
- Email survey
- Supplementary notes
-
Data for years previous to 2017 were published in earlier editions of the report.
The source indicates that the definition of content marketing changed for the most recent surveys. In 2013, content marketing was defined as, "creation and distribution of educational and/or compelling content in multiple media formats to attract and/or retain customers.” From 2014 onwards, content marketing was defined as, "a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”
* n (August 2012 to January 2013) = 190; n (July to August 2013) = 198; n (July to August 2014) = 134; n (July to August 2015) = 133; n (July to August 2016) = 87; n (June to July 2017) = 117.
** Additional information about the sample base is provided on page 37 of the report.
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Digital marketing in the United Kingdom (UK)
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Statistics on "Digital marketing in the United Kingdom (UK)"
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The most important statistics
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- Organizational goals for content marketing in the United Kingdom (UK) in 2016Organizational goals for content marketing in the United Kingdom (UK) 2016
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Statistics on "Digital marketing in the United Kingdom (UK)"
- Channel distribution of digital marketing budgets in the United Kingdom (UK) in 2016
- How do you allocate budget across the customer life cycle?
- Which measurements do you use to determine a digital campaign's success?
- Digital marketing methods ranked by share of companies reporting planned increase or decrease of marketing budget in the United Kingdom (UK) in 2017
- What are your key performance indicators (KPIs) for mobile marketing?
- Which objectives does retargeting fulfil?
- Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by type of social media
- Share of businesses using social media in the United Kingdom (UK) in 2013 and 2016, by industry sector
- Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by business size
- Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017
- Social media platforms ranked by effectiveness for content marketing in the United Kingdom (UK) from 2016 to 2017
- E-mail marketing spending at UK companies from 2007 to 2018
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- What are your primary objectives for email campaigns?
- What is the maximum number of times you contact an address on your e-mail marketing list in one month?
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
- Share of marketers using content marketing in the United Kingdom (UK) from 2012 to 2017
- Perceived effectiveness of content marketing in the United Kingdom (UK) from 2012 to 2016
- Content marketing tactics ranked by effectiveness in the United Kingdom (UK) from 2016 to 2017
- Content marketing tactics and channels ranked by usage among for-profit marketers in the United Kingdom (UK) from 2016 to 2017
- Content marketing share of marketing budgets in the United Kingdom (UK) from 2013 to 2017
- Organizational goals for content marketing in the United Kingdom (UK) in 2016
- Change in content marketing spending planned "over the next twelve months" in the United Kingdom (UK) from 2012 to 2017
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