Lovefilm use to consume or share digital content in the UK 2012-2015

This statistic shows the share of legal digital content consumers that used Lovefilm to consume and/or share digital content in the United Kingdom from 2012 to 2015. As of the most recent survey wave, ending in May 2015, two percent of respondents reported using the online service.

Use of Lovefilm to consume or share digital content in the United Kingdom (UK) from 2012 to 2015

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Sources

Release date

July 2015

Region

United Kingdom

Survey time period

August 2012 to May 2015

Number of respondents

1,171*

Age group

12 years and older

Special properties

non-infringers**; those who had downloaded, streamed/accessed or shared any of the six content types in the past three months***

Supplementary notes

* Base of most recent survey wave (Wave 5). Base varied by wave: n (W2) = 2,062; n (W3) = 2,206; n (W4) = 2,034.
** Only respondents that reported having consumed no illegal digital content.
*** Content types included: music, e-books, video games, computer software, films and tv shows.
Online (CAWI) and face-to-face (CAPI) surveys were used.
Data for waves previous to Wave 5 published earlier by the source.

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