Trust in retailers with social media presence in the UK 2013, by respondent type

Trust in retailers that have a social media presence in the United Kingdom (UK) as of 2013, by respondent type

Trust in retailers with social media presence in the UK 2013, by respondent type This statistic displays trust in retailers that have a social media presence among online shoppers, Facebook users and Twitter users in the United Kingdom as of 2013. Twenty percent of online shoppers reported they trust retailers more when they are on social networks.
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Trust in retailers that have a social media presence in the United Kingdom (UK) as of 2013, by respondent type

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Trust the retailer lessTrust the retailer more
Online shoppers55%27%
Facebook users55%33%
Twitter users52%37%
Trust the retailer lessTrust the retailer more
Online shoppers55%27%
Facebook users55%33%
Twitter users52%37%
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This statistic displays trust in retailers that have a social media presence among online shoppers, Facebook users and Twitter users in the United Kingdom as of 2013. Twenty percent of online shoppers reported they trust retailers more when they are on social networks.
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Release date
February 2014
Region
United Kingdom
Survey time period
November 26 to December 3, 2013
Age group
16 years and older
Method of interview
Online survey
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