Social referrals to e-commerce sites in the U.S. Q3 2019-Q2 2021, by device

Published by
Stephanie Chevalier,
Apr 26, 2022
Regardless of the device used, between 2019 and 2021, the share of visits to e-commerce websites from social media referrals in the United States has been on the rise. In the second quarter of 2021, nearly 21 percent of tablet-based visits to e-commerce websites were the result of referrals from social media platforms. Meanwhile, f the visits made via smartphone during that period, 9.7 percent came from social media referrals.

Share of visits to e-commerce websites from social media referrals in the United States from Q3 2019 to Q2 2021, by device

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Release date

July 2021

Region

United States

Survey time period

Q3 2019 to Q2 2021

Supplementary notes

Data is based on 29 billion visits from one billion shoppers to 2,276 digital commerce sites in 54 countries.

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Social commerce in the United StatesSocial media usage in the United StatesMobile commerce in the United StatesE-commerce in the United StatesInfluencer marketing in the U.S.
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